Peter Cat Recording Co.

Peter Cat Recording Co. — pop artist from IN.

Formed in 2010, Peter Cat Recording Co. defies traditional genre classifications, with each song creating its own unique universe. Their critically acclaimed…

Influence: 53.46% Fanbase: 27.01% Trending: 66.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 25.54% • Very Strong

As of 2025-09-08

173,124

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:45:15 UTC

Genres

popindian indie

Biography

Formed in 2010, Peter Cat Recording Co. defies traditional genre classifications, with each song creating its own unique universe. Their critically acclaimed albums and sold-out tours across multiple continents have garnered them a loyal global fan base. The band, consisting of Suryakant Sawhney, Karan Singh, Dhruv Bhola, Rohit Gupta, and Kartik Sundareshan, is set to release their forthcoming album BETA in 2024, offering a new sonic journey for listeners.

Top Brand Affinities

Report Date: 2025-09-08

Peter Cat Recording Co. stands out with 18-24 & 25-34 audiences across INDIA, UNITED STATES, CANADA. The profile is heavily male (73%), and content lands hardest on Tiktok, where posts average 1,156 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with OnePlus, Sabyasachi Mukherjee, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Peter Cat Recording Co. a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Cat Recording Co. score 2.50% — Strong bucket.

Brand: OnePlusBrand: Sabyasachi MukherjeeBrand: Ableton

Followers:173,124

Engagements:4,335

Rate:2.5%

Posts:270

Avg Likes:4,331

Avg Comments:26

Avg Views:1,725

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 173,124 · Engagements 4,335 · Rate 2.5% Posts 270 · Views 1,725 · Avg Likes 4,331 · Avg Comments 26 · Avg Views 1,725	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 36% 13-17: 5% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (36%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (64%) UNITED STATES (13%) CANADA (3%) UNITED KINGDOM (3%) FRANCE (2%)	Top regions: INDIA (64%), UNITED STATES (13%), CANADA (3%)
Platform Engagement	Instagram: 4,269 avg likes/post · Tiktok: 1,156 avg views/post · Youtube: 569 avg views/post	Best reach: Tiktok 1,156 avg views; best engagement: Instagram 4,269 avg likes

Top Brand Affinities

OnePlus

Score: 25.54

Sabyasachi Mukherjee

Score: 23.91

Ableton

Score: 23.85

Bacardi

Score: 19.90

Mixcloud

Score: 18.37

MOOG

Score: 18.05

Arri

Score: 14.61

Discovery Media

Score: 14.50

Amazon Music

Score: 11.30

Sennheiser

Score: 10.89

A Game of Tones

Score: 10.04

Mahindra

Score: 8.27

Brand	Category	Score
OnePlus		25.54
Sabyasachi Mukherjee		23.91
Ableton		23.85
Bacardi		19.90
Mixcloud		18.37
MOOG		18.05
Arri		14.61
Discovery Media		14.50
Amazon Music		11.30
Sennheiser		10.89
A Game of Tones		10.04
Mahindra		8.27
Maruti		7.82
ColourPop		6.99
National Geographic		6.63
Tinder		6.44
Bajaj		6.21
Adobe		6.07
SoundCloud		5.80
Summit Entertainment		5.76
Kodak		5.68
Pioneer		5.58
Snapseed		5.57
Lollapalooza		5.19
Spotify Music		5.16
Fujifilm		5.06
Travelstoke		4.74
Pantone Inc		4.71
Travelgram		4.47
Budweiser		4.37
Geocaching		4.16
Beats Electronics		4.04
Leica		3.83
Coffeegram		3.22
Polaroid		3.19
Airbnb		3.19
Showtime		3.14
Nokia		2.98
Sneakerhead		2.89
Uber		2.86
Nikon		2.79
HBO		2.67
Mulberry		2.58
Tomorrowland		2.56
Red Bull		2.55
Warner Bros		2.54
Hot Wheels		2.54
Urban Outfitters		2.53
Sony		2.52
BBC		2.38