Peter Bjorn and John

Peter Bjorn and John — pop artist from SE.

Peter Bjorn and John have thrived in the music industry for two decades with their unique blend of sounds, culminating in their latest album, Endless Dream.…

Influence: 62.91% Fanbase: 54.35% Trending: 67.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 47.04% • Very Strong

As of 2025-09-09

189,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:38:13 UTC

Genres

popindie popswedish indie popbaroque poppoprockmodern rockswedish alternative rockalternativeindie rocknew ravealternativeelectronicalternative dance

Biography

Peter Bjorn and John have thrived in the music industry for two decades with their unique blend of sounds, culminating in their latest album, Endless Dream. The trio's creative chemistry continues to shine through each album, capturing the essence of falling in love with music all over again. With a nod to their past work on Darker Days, the band embraced a raw and collaborative approach for Endless Dream, showcasing their enduring camaraderie and commitment to musical evolution.

Reflecting on their enduring journey, Peter Bjorn and John explore the depths of their creative bond and the enduring madness of being in a band for 20 years. The trio's dynamic relationship, akin to that of brothers, fuels their continuous growth and exploration in music. As they navigate the unpredictable nature of the industry, the band remains driven by the pursuit of musical gold and the endless possibilities that lie ahead.

Top Brand Affinities

Report Date: 2025-09-09

Peter Bjorn and John reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, MEXICO. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 14,474 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Tele2, MOOG, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peter Bjorn and John score 0.31% — Low bucket.

Brand: Tele2Brand: MOOGBrand: Live Nation

Followers:189,759

Engagements:590

Rate:0.3%

Posts:1,647

Avg Likes:555

Avg Comments:38

Avg Views:14,474

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 189,759 · Engagements 590 · Rate 0.3% Posts 1,647 · Views 14,474 · Avg Likes 555 · Avg Comments 38 · Avg Views 14,474	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BRAZIL (19%) UNITED STATES (19%) MEXICO (9%) SWEDEN (7%) ARGENTINA (6%)	Top regions: BRAZIL (19%), UNITED STATES (19%), MEXICO (9%)
Platform Engagement	Instagram: 152 avg likes/post · Youtube: 14,474 avg views/post	Best reach: Youtube 14,474 avg views; best engagement: Youtube 403 avg likes

Top Brand Affinities

Tele2

Score: 47.04

MOOG

Score: 28.05

Live Nation

Score: 20.27

Warby Parker

Score: 18.92

Ericsson

Score: 16.79

American Airlines

Score: 16.55

Mixcloud

Score: 11.54

Lollapalooza

Score: 11.17

Amazon Music

Score: 10.88

Glossier

Score: 9.69

Pro Tools

Score: 8.93

Sennheiser

Score: 8.46

Brand	Category	Score
Tele2		47.04
MOOG		28.05
Live Nation		20.27
Warby Parker		18.92
Ericsson		16.79
American Airlines		16.55
Mixcloud		11.54
Lollapalooza		11.17
Amazon Music		10.88
Glossier		9.69
Pro Tools		8.93
Sennheiser		8.46
Ableton		8.23
Spotify Music		6.32
Tate Modern		6.21
Coachella		5.95
Free People		5.60
Urban Outfitters		5.10
Oculus		4.77
iHeartRadio Music Awards		4.35
Leica		4.32
Dr. Martens		4.17
SoundCloud		4.06
Taco Bell		3.88
MTV		3.83
Columbia Pictures		3.72
Kickstarter		3.59
Warner Bros		3.52
Polaroid		3.44
Pepsi		3.40
Kodak		3.35
Uber		3.24
Summit Entertainment		3.20
Paramount Pictures		3.17
Fujifilm		3.12
BBC		2.91
Comedy Central		2.85
Aperol		2.85
NBC		2.82
Star Wars		2.70
Beats Electronics		2.63
Nintendo		2.63
Showtime		2.60
Philips		2.50
Pixar		2.41
Nickelodeon		2.39
Vans		2.35
Pantone Inc		2.28
Forever 21		2.27
Airbnb		2.20