Pete Rock

Pete Rock — jazz & standards artist from US.

Pete Rock, a multifaceted artist known for his work as a rapper, DJ, and producer, gained recognition in 1991 as one half of the duo with C.L. Smooth. After…

Influence: 61.04% Fanbase: 43.73% Trending: 69.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

93,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 11:37:19 UTC

Genres

jazz & standardsjazz boom baphip-hop & raphip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopalternative hip hopjazz rapturntablisminstrumental hip hopcontemporary hip hop

Biography

Pete Rock, a multifaceted artist known for his work as a rapper, DJ, and producer, gained recognition in 1991 as one half of the duo with C.L. Smooth. After achieving success with the release of the hit LP Mecca and the Soul Brother, the pair parted ways following The Main Ingredient in 1994. Rock continued to make a name for himself with his solo debut Soul Survivor in 1998 and subsequent projects, including collaborations with various artists and the release of albums like NY's Finest in 2008, Monumental in 2011, and PeteStrumentals 2 in 2015. In addition, he worked on producing for other musicians and embarked on tours with C.L. Smooth, culminating in the 2016 collaborative album Don't Smoke Rock with Smoke DZA, featuring the popular single "Milestone" with BJ the Chicago Kid, Jadakiss, and Styles P.

Top Brand Affinities

Report Date: 2025-09-09

Pete Rock connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, NIGERIA, KENYA. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 85,007 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Pete Rock moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pete Rock score 1.77% — Moderate bucket.

Followers:93,300

Engagements:1,654

Rate:1.8%

Posts:696

Avg Likes:1,564

Avg Comments:68

Avg Views:85,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 93,300 · Engagements 1,654 · Rate 1.8% Posts 696 · Views 85,889 · Avg Likes 1,564 · Avg Comments 68 · Avg Views 85,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 28% 35-44: 20% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (28%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (42%) NIGERIA (34%) KENYA (14%) GHANA (11%) ZAMBIA (8%)	Top regions: UNITED STATES (42%), NIGERIA (34%), KENYA (14%)
Platform Engagement	Tiktok: 882 avg views/post · Youtube: 85,007 avg views/post	Best reach: Youtube 85,007 avg views; best engagement: Youtube 1,458 avg likes