Pete Murray

Pete Murray — pop artist from AU.

Pete Murray is a successful Australian singer-songwriter with over 1.2 million album sales, three ARIA chart-topping albums, and 17 ARIA Award nominations. His…

Influence: 55.05% Fanbase: 40.25% Trending: 62.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 89.68% • Very Strong

As of 2025-09-08

86,670

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:53 UTC

Genres

poppopaustralian poprockaustralian alternative rockaustralian rockrockpop rockfolk rock

Biography

Pete Murray is a successful Australian singer-songwriter with over 1.2 million album sales, three ARIA chart-topping albums, and 17 ARIA Award nominations. His career took off with his debut album The Game in 2001, followed by the critically acclaimed Feeler in 2003, featuring hits like Better Days and Opportunity. Murray's music blends acoustic, rock, and folk elements, showcased in his latest album Camacho released in 2017.

Aside from studio work, Pete Murray is known for his captivating live performances, having shared the stage with artists like Missy Higgins and Rob Thomas. In 2024, Murray made a comeback as an independent artist with the release of his new single, 'Wouldn't It Be Good', reinforcing his status as a respected figure in the Australian music scene.

Top Brand Affinities

Report Date: 2025-09-08

Pete Murray commands interest from 25-34 & 18-24 audiences in AUSTRALIA, BRAZIL, UNITED STATES. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,588 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Virgin Australia, Qantas, Coles points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pete Murray score 0.48% — Low bucket.

Brand: Virgin AustraliaBrand: QantasBrand: Coles

Followers:86,670

Engagements:412

Rate:0.5%

Posts:1,087

Avg Likes:398

Avg Comments:18

Avg Views:2,381

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 86,670 · Engagements 412 · Rate 0.5% Posts 1,087 · Views 2,381 · Avg Likes 398 · Avg Comments 18 · Avg Views 2,381	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 32% 35-44: 19% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	AUSTRALIA (60%) BRAZIL (15%) UNITED STATES (6%) NETHERLANDS (2%) NEW ZEALAND (2%)	Top regions: AUSTRALIA (60%), BRAZIL (15%), UNITED STATES (6%)
Platform Engagement	Instagram: 261 avg likes/post · Tiktok: 1,588 avg views/post · Youtube: 793 avg views/post	Best reach: Tiktok 1,588 avg views; best engagement: Instagram 261 avg likes

Top Brand Affinities

Virgin Australia

Score: 89.68

Qantas

Score: 56.88

Coles

Score: 49.20

Vegemite

Score: 47.81

Telstra

Score: 47.14

Myer

Score: 40.21

Kmart

Score: 33.84

Woolworths

Score: 25.32

Afterpay

Score: 14.46

Holden

Score: 13.49

Chop-Chop

Score: 10.37

Sunnies Studios

Score: 10.10

Brand	Category	Score
Virgin Australia		89.68
Qantas		56.88
Coles		49.20
Vegemite		47.81
Telstra		47.14
Myer		40.21
Kmart		33.84
Woolworths		25.32
Afterpay		14.46
Holden		13.49
Chop-Chop		10.37
Sunnies Studios		10.10
Billabong		9.93
Arbonne		9.25
Thermomix		8.89
Pro Tools		7.34
Emporium		7.12
New Line Cinema		6.74
Cadbury		6.16
ALDI		5.04
BALMAIN		4.87
Ableton		4.60
ABC		4.17
Spotify Music		3.76
Baileys		3.65
Martini		3.51
Dyson		3.50
McLaren		3.37
Showtime		3.32
The Olympic Games		3.21
NBC		3.10
Guinness		3.00
Lush		2.97
Airbnb		2.94
Lindt		2.91
Aperol		2.89
Geocaching		2.73
Paramount Pictures		2.69
Tinder		2.66
Babybump		2.47
Boeing		2.30
Snickers		2.29
Beats Electronics		2.23
Harley-Davidson		2.08
GoPro		2.04
Tiffany		2.00
Lego		1.94
Chrysler		1.93
ASOS		1.93
Coachella		1.88