Pete & Bas

Pete & Bas — hip-hop & rap artist from GB.

Pete & Bas, South East London natives, have a storied history dating back to the era of Black & White TV, with rumored connections to the Richardson and Kray…

Influence: 58.19% Fanbase: 38.41% Trending: 68.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vauxhall • 17.29% • Very Strong

As of 2025-09-09

5,394,982

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:41:53 UTC

Genres

hip-hop & raphip-hop/raprap

Biography

Pete & Bas, South East London natives, have a storied history dating back to the era of Black & White TV, with rumored connections to the Richardson and Kray families. Their authenticity and skill have garnered cosigns from a range of notable artists like Jaykae, Mist, D Double E, Dizzee Rascal, Giggs, Headie One, and Dave.

Top Brand Affinities

Report Date: 2025-09-09

Pete & Bas converts attention from 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, FRANCE. Audience shape is heavily male (85%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 278,500 avg views per post, with supportive conversation on Tiktok. Shared audience with Vauxhall, Mixcloud, Stone Island underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pete & Bas score 0.57% — Low bucket.

Brand: VauxhallBrand: MixcloudBrand: Stone Island

Followers:5,394,982

Engagements:30,783

Rate:0.6%

Posts:603

Avg Likes:27,961

Avg Comments:492

Avg Views:334,773

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,394,982 · Engagements 30,783 · Rate 0.6% Posts 603 · Views 334,773 · Avg Likes 27,961 · Avg Comments 492 · Avg Views 334,773	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 36% 35-44: 14% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (35%) UNITED KINGDOM (17%) FRANCE (5%) AUSTRALIA (4%) CANADA (4%)	Top regions: UNITED STATES (35%), UNITED KINGDOM (17%), FRANCE (5%)
Platform Engagement	Instagram: 6,310 avg likes/post · Tiktok: 278,500 avg views/post · Youtube: 56,273 avg views/post	Best reach: Tiktok 278,500 avg views; best engagement: Tiktok 20,700 avg likes

Top Brand Affinities

Vauxhall

Score: 17.29

Mixcloud

Score: 15.71

Stone Island

Score: 15.38

Akai

Score: 13.10

Selfridges

Score: 11.88

Fred Perry

Score: 10.96

River Island

Score: 8.91

Ableton

Score: 8.47

Amazon Music

Score: 7.81

SoundCloud

Score: 7.12

Tesco

Score: 6.87

Beats Electronics

Score: 6.01

Brand	Category	Score
Vauxhall		17.29
Mixcloud		15.71
Stone Island		15.38
Akai		13.10
Selfridges		11.88
Fred Perry		10.96
River Island		8.91
Ableton		8.47
Amazon Music		7.81
SoundCloud		7.12
Tesco		6.87
Beats Electronics		6.01
Taco Bell		5.01
boohoo		5.01
Myprotein		4.97
Stüssy		4.48
Fallout		4.43
Sega		4.20
BBC		4.18
Columbia Pictures		4.18
Guinness		3.90
The North Face		3.81
Spotify Music		3.60
Alfa Romeo		3.56
Carhartt		3.50
Mortal Kombat		3.44
Harrods		3.39
UFC		3.28
The Witcher		3.28
ASOS		3.25
Aston Martin		3.17
Heinz		3.15
Haima		3.13
NHL		3.12
Hennessy		3.03
Polo Ralph Lauren		3.00
Budweiser		2.91
Hot Wheels		2.85
Emporium		2.79
Jack Daniels		2.75
Comedy Central		2.73
Versace		2.70
Gymshark		2.68
Reebok		2.66
Dr. Martens		2.65
Warner Bros		2.61
Nickelodeon		2.58
Burger King		2.53
Rover		2.51
Jaguar		2.47