Pet Shop Boys

Pet Shop Boys — pop artist from GB.

Pet Shop Boys, the English synth-pop duo consisting of Neil Tennant and Chris Lowe, have built a consistent and influential catalog since emerging in the…

Influence: 73.36% Fanbase: 61.93% Trending: 79.07% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 27.29% • Very Strong

As of 2025-09-26

1,761,650

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:53:35 UTC

Genres

poppopart popnew romanticnew wave popsynthpopmainstream popeuropeaneuropop

Biography

Pet Shop Boys, the English synth-pop duo consisting of Neil Tennant and Chris Lowe, have built a consistent and influential catalog since emerging in the mid-1980s with hits like "West End Girls" and "Opportunities (Let's Make Lots of Money)." Their music blends wry cultural commentary with lush electronic arrangements, showcasing a unique style that has evolved over the years. From their early success with singles to their later ventures into Latin music, theater, and ballet, Pet Shop Boys have maintained their distinct sound while exploring different genres and collaborations.

Formed in London in August 1981, Pet Shop Boys came together when Tennant and Lowe, bonded by a shared love for dance music and synthesizers, decided to start a band. After early struggles, they found success with hits like "It's a Sin" and "What Have I Done to Deserve This?" The duo's musical journey continued with albums like Behavior and Very, leading to a mature phase marked by releases such as Super and Nonetheless. Pet Shop Boys' enduring career has seen them experiment with various styles while remaining true to their electronic pop roots.

Top Brand Affinities

Report Date: 2025-09-26

Pet Shop Boys performs best with fans in the 25-34 range, concentrated in BRAZIL, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 53,100 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Jean Paul Gaultier, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pet Shop Boys is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pet Shop Boys score 0.65% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Jean Paul Gaultier

Followers:1,761,650

Engagements:11,527

Rate:0.7%

Posts:2,464

Avg Likes:10,856

Avg Comments:280

Avg Views:69,072

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,761,650 · Engagements 11,527 · Rate 0.7% Posts 2,464 · Views 69,072 · Avg Likes 10,856 · Avg Comments 280 · Avg Views 69,072	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 28% 18-24: 21% 45-64: 16%	Largest: 25-34 (33%); next: 35-44 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	BRAZIL (17%) UNITED STATES (15%) UNITED KINGDOM (7%) MEXICO (5%) ARGENTINA (4%)	Top regions: BRAZIL (17%), UNITED STATES (15%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 4,166 avg likes/post · Tiktok: 53,100 avg views/post · Youtube: 15,972 avg views/post	Best reach: Tiktok 53,100 avg views; best engagement: Tiktok 4,792 avg likes

Top Brand Affinities

Mixcloud

Score: 27.29

MOOG

Score: 17.27

Jean Paul Gaultier

Score: 10.74

Amazon Music

Score: 9.28

Vivienne Westwood

Score: 8.87

Pioneer

Score: 8.38

PLAYMOBIL

Score: 8.23

Tate Modern

Score: 7.95

Ableton

Score: 7.57

Vauxhall

Score: 6.85

Columbia Pictures

Score: 6.02

Movistar

Score: 5.87

Brand	Category	Score
Mixcloud		27.29
MOOG		17.27
Jean Paul Gaultier		10.74
Amazon Music		9.28
Vivienne Westwood		8.87
Pioneer		8.38
PLAYMOBIL		8.23
Tate Modern		7.95
Ableton		7.57
Vauxhall		6.85
Columbia Pictures		6.02
Movistar		5.87
Selfridges		5.63
MATTEL		5.30
Patek Philippe		5.14
KARL LAGERFELD		5.02
MTV		4.96
BBC		4.79
Loewe		4.52
Sega		4.33
Alexander McQueen		4.26
Lollapalooza		3.97
Warner Bros		3.95
Snoopy And The Peanuts Gang		3.67
NBC		3.66
TOM FORD		3.62
Lego		3.54
SoundCloud		3.43
Spotify Music		3.41
Summit Entertainment		3.40
Urban Outfitters		3.32
Star Wars		3.25
Paramount Pictures		3.24
Leica		3.22
Harrods		3.22
Campari		3.21
Martini		3.18
Panasonic		3.06
Aperol		2.98
Transformers		2.83
Vogue		2.82
Boeing		2.78
Philips		2.71
Pixar		2.70
AMC		2.61
Tomorrowland		2.57
Emporium		2.50
Tiffany		2.42
Matrix		2.33
Tesco		2.32