Peso Pluma
Genres
latinlatinnueva musica mexicanasad sierrenoregional mexican music
Influential: 78.19%
Fanbase: 73.79%
Trending: 80.39%
Report Date: 2025-08-10
0
Total Streams
30,976,921
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 78.19% |
Fanbase 73.79% |
Trending 80.39% |
CAREER STAGE: SUPERSTAR
Biography
Hailing from Guadalajara, Mexico, Peso Pluma is a groundbreaking artist who has shattered records and made history in the music industry. With nearly 50 million monthly Spotify listeners, he became the first Mexican artist to top the ‘Daily Top Artists Mexico’ chart, and his album "GÉNESIS" earned him a GRAMMY®️ win for Best Música Mexicana Album. Following up with his successful album "ÉXODO," Peso Pluma received his first Latin GRAMMY®️ nominations and his second GRAMMY®️ nomination for Best Música Mexicana Album, solidifying his position as a musical powerhouse.
Peso Pluma's rise to fame includes collaborations with industry heavyweights like Karol G, Kali Uchis, and Anitta, further cementing his international acclaim. Not only a musical icon, but also a cultural symbol, Peso Pluma's impact extends beyond his music, with multiple awards and the establishment of his own label, Double P Records, in partnership with George Prajin. With a successful U.S. & Mexico tour featuring over 35 stops, Peso Pluma continues to captivate audiences worldwide with his unique style and genuine approach to music.
Peso Pluma's rise to fame includes collaborations with industry heavyweights like Karol G, Kali Uchis, and Anitta, further cementing his international acclaim. Not only a musical icon, but also a cultural symbol, Peso Pluma's impact extends beyond his music, with multiple awards and the establishment of his own label, Double P Records, in partnership with George Prajin. With a successful U.S. & Mexico tour featuring over 35 stops, Peso Pluma continues to captivate audiences worldwide with his unique style and genuine approach to music.
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Report Date: 2025-08-10
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Peso Pluma score
5.16% — Very Strong bucket.
Brand: Univision
Brand: Tagaz
Brand: Amazon Music
Followers:30,976,921
Engagements:1,597,584
Rate:5.2%
Posts:298
Views:11,820,934
Avg Likes:1,564,410
Avg Comments:8,142
Avg Views:11,820,934
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,976,921 · Engagements 1,597,584 · Rate 5.2% Posts 298 · Views 11,820,934 · Avg Likes 1,564,410 · Avg Comments 8,142 · Avg Views 11,820,934 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 7% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
MEXICO (39%) UNITED STATES (16%) COLOMBIA (10%) ARGENTINA (8%) DOMINICAN REPUBLIC (4%) |
Top regions: MEXICO (39%), UNITED STATES (16%), COLOMBIA (10%) |
| Platform Engagement | Instagram: 1,216,455 avg likes/post · Tiktok: 11,750,000 avg views/post · Youtube: 70,934 avg views/post | Best reach: Tiktok 11,750,000 avg views; best engagement: Instagram 1,216,455 avg likes |
Top Brand Affinities
Univision
Entertainment & Media
Score: 32.41
Tagaz
Automotive
Score: 19.41
Amazon Music
Entertainment & Media
Score: 19.39
RAM Trucks
Automotive
Score: 17.31
GMC
Automotive
Score: 11.57
Suavecito
Beauty & Personal Care
Score: 8.96
Movistar
Telecom & Internet Services
Score: 8.80
New Era
Apparel & Fashion
Score: 8.38
Houston Livestock Show and Rodeo
Entertainment
Score: 8.08
American Airlines
Travel & Hospitality
Score: 7.99
Pro Tools
Tools, DIY & Garden
Score: 7.96
Diablo
Gaming & Esports (Software/Titles)
Score: 7.60
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Univision | Entertainment & Media | 32.41 |
| Tagaz | Automotive | 19.41 |
| Amazon Music | Entertainment & Media | 19.39 |
| RAM Trucks | Automotive | 17.31 |
| GMC | Automotive | 11.57 |
| Suavecito | Beauty & Personal Care | 8.96 |
| Movistar | Telecom & Internet Services | 8.80 |
| New Era | Apparel & Fashion | 8.38 |
| Houston Livestock Show and Rodeo | Entertainment | 8.08 |
| American Airlines | Travel & Hospitality | 7.99 |
| Pro Tools | Tools, DIY & Garden | 7.96 |
| Diablo | Gaming & Esports (Software/Titles) | 7.60 |
| Paramount Pictures | Entertainment & Media | 6.59 |
| Andis | Beauty & Personal Care | 6.11 |
| Infiniti | Automotive | 5.99 |
| Pioneer | Audio & Music Gear | 5.41 |
| Spotify Music | Entertainment & Media | 5.28 |
| Steve Madden | Apparel & Fashion | 5.20 |
| ULTA Beauty | Beauty & Personal Care | 5.14 |
| Los Angeles Lakers | Sports & Outdoors | 5.07 |
| Barber Shop Connect | Beauty & Personal Care | 4.87 |
| Chevrolet | Automotive | 4.77 |
| Acura | Automotive | 4.69 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.10 |
| Ferragamo | Apparel & Fashion | 3.75 |
| Mitsubishi | Automotive | 3.61 |
| Monster Beverage | Beverages | 3.58 |
| American Eagle | Apparel & Fashion | 3.48 |
| Fenty beauty | Beauty & Personal Care | 3.26 |
| Dodge | Automotive | 3.23 |
| Tomorrowland | Apparel & Fashion | 3.20 |
| Coachella | Apparel & Fashion | 2.91 |
| Jeep | Automotive | 2.84 |
| Kylie Cosmetics | Beauty & Personal Care | 2.81 |
| Guess | Apparel & Fashion | 2.78 |
| Bugatti | Automotive | 2.77 |
| Versace | Apparel & Fashion | 2.71 |
| Forever 21 | Apparel & Fashion | 2.68 |
| Fendi | Luxury & Designer | 2.64 |
| Sneakerhead | Footwear | 2.63 |
| Christian Louboutin | Apparel & Fashion | 2.57 |
| Target | Apparel | 2.49 |
| Microsoft | Technology | 2.35 |
| SheInside | Other | 2.34 |
| Great Wall | Automotive | 2.33 |
| Cafecito | Food & Snacks | 2.33 |
| Lamborghini | Automotive | 2.33 |
| shein | Apparel & Fashion | 2.29 |
| Scion | Automotive | 2.24 |
| Gymshark | Apparel & Fashion | 2.22 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Spotify | 0.00% | 0.00% | +0.00% |
| Tidal | 0.00% | 0.00% | +0.00% |
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Audiomack | 0 | 0 | +0 |
| Jiosaavn | 0 | 0 | +0 |
| Lastfm | 0 | 0 | +0 |
| Pandora | 0 | 0 | +0 |
| Spotify | 0 | 0 | +0 |
| Youtube-artist | 0 | 0 | +0 |
| Anghami | 0 | 0 | +0 |
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |