Peso Pluma
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
31,316,522
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-08 20:15:47 UTC
Genres
Biography
Peso Pluma's rise to fame includes collaborations with industry heavyweights like Karol G, Kali Uchis, and Anitta, further cementing his international acclaim. Not only a musical icon, but also a cultural symbol, Peso Pluma's impact extends beyond his music, with multiple awards and the establishment of his own label, Double P Records, in partnership with George Prajin. With a successful U.S. & Mexico tour featuring over 35 stops, Peso Pluma continues to captivate audiences worldwide with his unique style and genuine approach to music.
Peso Pluma performs best with fans in the 18-24 range, concentrated in MEXICO, UNITED STATES, COLOMBIA. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 13,300,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Univision, Amazon Music, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Peso Pluma is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,316,522 · Engagements 2,160,927 · Rate 6.9% Posts 300 · Views 13,454,106 · Avg Likes 2,127,122 · Avg Comments 8,655 · Avg Views 13,454,106 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 7% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
MEXICO (36%) UNITED STATES (20%) COLOMBIA (11%) PERU (4%) ECUADOR (3%) |
Top regions: MEXICO (36%), UNITED STATES (20%), COLOMBIA (11%) |
| Platform Engagement | Instagram: 1,768,201 avg likes/post · Tiktok: 13,300,000 avg views/post · Youtube: 154,106 avg views/post | Best reach: Tiktok 13,300,000 avg views; best engagement: Instagram 1,768,201 avg likes |
Top Brand Affinities
Univision
Amazon Music
Live Nation
Bodytech
Tagaz
New Era
GMC
Paramount Pictures
Milani Cosmetics
Spotify Music
Suavecito
Los Angeles Lakers
| Brand | Category | Score |
|---|---|---|
| Univision | 24.78 | |
| Amazon Music | 23.17 | |
| Live Nation | 21.48 | |
| Bodytech | 20.83 | |
| Tagaz | 13.25 | |
| New Era | 12.82 | |
| GMC | 10.41 | |
| Paramount Pictures | 6.65 | |
| Milani Cosmetics | 6.48 | |
| Spotify Music | 5.83 | |
| Suavecito | 5.36 | |
| Los Angeles Lakers | 5.25 | |
| Barber Shop Connect | 5.24 | |
| Pull&Bear | 4.99 | |
| Coachella | 4.41 | |
| Chevrolet | 4.35 | |
| Movistar | 4.33 | |
| Ferragamo | 4.30 | |
| Kylie Cosmetics | 4.15 | |
| Cafecito | 3.72 | |
| Dodge | 3.28 | |
| Acura | 3.20 | |
| Microsoft | 3.15 | |
| Gymshark | 2.81 | |
| Mary Kay | 2.79 | |
| VidaSana | 2.70 | |
| The North Face | 2.69 | |
| Dolce & Gabbana | 2.69 | |
| Pandora | 2.67 | |
| Mitsubishi | 2.64 | |
| Hennessy | 2.59 | |
| Universal | 2.54 | |
| Sneakerhead | 2.51 | |
| Anastasia Beverly Hills | 2.35 | |
| Supreme | 2.33 | |
| Jeep | 2.33 | |
| Lollapalooza | 2.28 | |
| Ford | 2.24 | |
| Lamborghini | 2.23 | |
| Gucci | 2.23 | |
| Christian Louboutin | 2.15 | |
| Versace | 2.12 | |
| SheInside | 2.06 | |
| Chrysler | 2.01 | |
| Bugatti | 1.99 | |
| shein | 1.97 | |
| Tommy Hilfiger | 1.86 | |
| Tarte Cosmetics | 1.85 | |
| Lacoste | 1.81 | |
| Maserati | 1.81 |
Official Profiles
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LoginArtist: Peso Pluma
The map shows every radio station that aired Peso Pluma today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 55,044,152
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
39,159,517 | 71.14% |
| [+] |
Audiomack |
14,295,597 | 25.97% |
| [+] |
Pandora |
968,753 | 1.76% |
| [+] |
Last.fm |
618,122 | 1.12% |
| [+] |
Jiosaavn |
2,163 | 0.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 03:15:29 | Teka (with Peso Pluma) | Toxic FM | Sankt Gallen, CH | 155 |
| 2025-09-26 03:11:17 | La Intención | Hot 103.5 | Sacramento, CA, US | 10 |
| 2025-09-26 03:11:03 | Teka (with Peso Pluma) | Hot 103.5 | Sacramento, CA, US | 13 |
| 2025-09-26 03:10:53 | Las Morras | Los 40 Principales | Cali, CO | 4 |
| 2025-09-26 03:06:31 | La Bebe - Remix | Punto Rojo 89.7 - 89.9 FM | Guayaquil, EC | 220 |
| 2025-09-26 02:42:01 | QLONA | Latina Fiesta | Paris, FR | 155 |
| 2025-09-26 02:41:58 | QLONA | Latina | Paris, FR | 160 |
| 2025-09-26 02:41:28 | Teka (with Peso Pluma) | Hot 103.5 | Sacramento, CA, US | 148 |
| 2025-09-26 02:20:41 | QLONA | Flaix FM | Barcelona, ES | 156 |
| 2025-09-26 02:19:32 | TOMMY & PAMELA | Ya! FM Villahermosa | Villahermosa, TB, MX | 204 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
