Perfume

Perfume — pop artist from JP.

Formed in Hiroshima in 2001, Perfume began as an all-girl pop idol trio comprising Kashiyuka, Nocchi, and A~chan. Their journey to stardom started in 2003 when…

Influence: 62.34% Fanbase: 55.09% Trending: 65.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 21.59% • Very Strong

As of 2025-09-08

3,024,868

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:00 UTC

Genres

popj-popjapanese electropopj-pop girl grouppopasian popelectronicelectronicbitpopdanceasianshibuya-keij-idol

Biography

Formed in Hiroshima in 2001, Perfume began as an all-girl pop idol trio comprising Kashiyuka, Nocchi, and A~chan. Their journey to stardom started in 2003 when they teamed up with producer Nakata Yasutaka, known for his work with Capsule. The group's early indie releases blended cute imagery with influences from anime music and '80s Japanese techno-pop. Signing with a major label in 2005, Perfume embraced a futuristic image and electro-influenced sound, leading to hit singles like "Polyrhythm" in 2007 and successful albums like Game in 2008 and Triangle in 2009.

As Perfume's popularity grew, they embarked on international tours and signed with Universal Music Japan. Their 2013 album Level3 and subsequent releases like Cosmic Explorer in 2016 achieved chart success, including a Top 20 placement on the Billboard Electronic chart. The trio also collaborated with American band OK Go on multiple projects, expanding their global reach and solidifying their status as influential figures in the J-pop scene.

Top Brand Affinities

Report Date: 2025-09-08

Perfume resonates with 18-24 & 25-34 audiences and sustains presence in JAPAN, UNITED STATES, TAIWAN. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 958,950 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Isetan, Paul Smith, UNIQLO maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Perfume score 2.08% — Strong bucket.

Brand: IsetanBrand: Paul SmithBrand: UNIQLO

Followers:3,024,868

Engagements:62,768

Rate:2.1%

Posts:1,903

Avg Likes:60,344

Avg Comments:442

Avg Views:999,204

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,024,868 · Engagements 62,768 · Rate 2.1% Posts 1,903 · Views 999,204 · Avg Likes 60,344 · Avg Comments 442 · Avg Views 999,204	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (42%) UNITED STATES (11%) TAIWAN (4%) INDONESIA (4%) THAILAND (3%)	Top regions: JAPAN (42%), UNITED STATES (11%), TAIWAN (4%)
Platform Engagement	Instagram: 21,558 avg likes/post · Tiktok: 958,950 avg views/post · Youtube: 40,254 avg views/post	Best reach: Tiktok 958,950 avg views; best engagement: Tiktok 36,150 avg likes

Top Brand Affinities

Isetan

Score: 21.59

Paul Smith

Score: 12.60

UNIQLO

Score: 8.62

Snoopy And The Peanuts Gang

Score: 8.49

Vivienne Westwood

Score: 8.48

Shake Shack

Score: 8.22

Gundam

Score: 8.07

Atmos

Score: 7.00

Summit Entertainment

Score: 6.98

Bandai Namco

Score: 6.66

Panasonic

Score: 5.85

Loewe

Score: 5.70

Brand	Category	Score
Isetan		21.59
Paul Smith		12.60
UNIQLO		8.62
Snoopy And The Peanuts Gang		8.49
Vivienne Westwood		8.48
Shake Shack		8.22
Gundam		8.07
Atmos		7.00
Summit Entertainment		6.98
Bandai Namco		6.66
Panasonic		5.85
Loewe		5.70
Daihatsu		5.67
Capcom		5.63
Olympus		5.63
Sega		5.27
Shiseido		5.25
Pokemon		4.79
Final Fantasy		4.58
Dr. Martens		3.85
Kate Spade		3.82
Pokemon Go		3.55
IKEA		3.41
The North Face		3.30
Leica		3.27
New Balance		3.06
Lindt		2.96
GAP		2.79
Sony		2.70
Fujifilm		2.70
Costco		2.63
Nintendo		2.57
Tiffany		2.55
ASICS		2.54
Starbucks		2.28
Star Wars		2.26
Lexus		2.23
Yves Saint Laurent		2.21
Christian Dior		2.15
Chanel		2.09
Amazon		2.03
Mazda		2.00
Reebok		1.97
Walt Disney		1.93
KFC		1.91
Lush		1.82
Converse		1.81
Scion		1.76
Tiffany & Co		1.74
Apple		1.69