Перемотка

Перемотка — pop artist from RU.

Peremotka, a band hailing from Yekaterinburg, Russia, was established in 2016. Drawing inspiration from the Post-Soviet rock scene of the 1990s and 2000s,…

Influence: 58.10% Fanbase: 43.09% Trending: 65.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kodak • 5.84% • Very Strong

As of 2025-09-28

177,462

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-10 15:36:36 UTC

Genres

poprussian alt popindie poppoppunkrussian post-punkpop punk

Biography

Peremotka, a band hailing from Yekaterinburg, Russia, was established in 2016. Drawing inspiration from the Post-Soviet rock scene of the 1990s and 2000s, their music blends elements of post-punk, new wave, and synth-pop.

Top Brand Affinities

Report Date: 2025-09-28

Перемотка is already in the conversation with 18-24 & 25-34 audiences in RUSSIA, UKRAINE, UNITED STATES. The audience is heavily male (72%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (54,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Kodak, Fallout, Fujifilm points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Перемотка score 8.38% — Very Strong bucket.

Brand: KodakBrand: FalloutBrand: Fujifilm

Followers:177,462

Engagements:14,871

Rate:8.4%

Posts:209

Avg Likes:12,116

Avg Comments:299

Avg Views:71,685

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 177,462 · Engagements 14,871 · Rate 8.4% Posts 209 · Views 71,685 · Avg Likes 12,116 · Avg Comments 299 · Avg Views 71,685	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	RUSSIA (51%) UKRAINE (10%) UNITED STATES (7%) KAZAKHSTAN (3%) BELARUS (2%)	Top regions: RUSSIA (51%), UKRAINE (10%), UNITED STATES (7%)
Platform Engagement	Instagram: 2,123 avg likes/post · Tiktok: 54,000 avg views/post · Youtube: 17,685 avg views/post	Best reach: Tiktok 54,000 avg views; best engagement: Tiktok 8,313 avg likes

Top Brand Affinities

Kodak

Score: 5.84

Fallout

Score: 4.24

Fujifilm

Score: 4.14

The Witcher

Score: 3.98

Polaroid

Score: 2.41

Snapseed

Score: 2.27

Dr. Martens

Score: 2.07

Boeing

Score: 2.04

Warner Bros

Score: 1.96

SoundCloud

Score: 1.93

BBC

Score: 1.83

HBO

Score: 1.34

Brand	Category	Score
Kodak		5.84
Fallout		4.24
Fujifilm		4.14
The Witcher		3.98
Polaroid		2.41
Snapseed		2.27
Dr. Martens		2.07
Boeing		2.04
Warner Bros		1.96
SoundCloud		1.93
BBC		1.83
HBO		1.34
Spotify Music		1.33
Pokemon Go		1.31
Marvel Entertainment		1.29
Star Wars		1.27
IKEA		1.23
Tesla Motors		1.19
Nikon		1.18
Activision Blizzard		1.18
Adobe		1.17
Canon		1.16
Xiaomi		1.13
FIFA		1.13
Vogue		1.12
NYX Cosmetics		1.10
Reebok		0.98
musical.ly		0.97
Sony		0.95
Vans		0.94
H&M		0.93
PlayStation		0.89
Pepsi		0.87
Lego		0.87
National Geographic		0.86
Nintendo		0.79
Converse		0.77
Coca-Cola		0.77
Google		0.75
Marvel		0.74
McDonald's		0.72
DC Entertainment		0.70
Pokemon		0.70
Porsche		0.69
Volkswagen		0.69
Subaru		0.68
Prada		0.67
Gucci		0.64
Ford		0.57
Chevrolet		0.56