People Under the Stairs

People Under the Stairs — hip-hop & rap artist from US.

People Under The Stairs, the acclaimed LA hip-hop duo consisting of Double K (Michael Turner) and Thes One (Christopher Portugal), retired as the most…

Influence: 58.74% Fanbase: 41.57% Trending: 67.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 45.35% • Very Strong

As of 2025-09-08

37,958

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:14 UTC

Genres

hip-hop & raphip hophip-hop/rapalternative hip hopjazz rapturntablismcontemporary hip hop

Biography

People Under The Stairs, the acclaimed LA hip-hop duo consisting of Double K (Michael Turner) and Thes One (Christopher Portugal), retired as the most successful independent duo in hip-hop history. With a career spanning over two decades, they self-produced 12 albums and performed sold-out shows across 6 continents, earning critical acclaim and the nickname "The Steely Dan of Rap Music." Their final album, "Sincerely, The P," released in January 2019, was hailed as their best work, solidifying their legacy in the genre.

Tragically, Michael "Double K" Turner passed away on January 30th, 2021, leaving behind a profound impact on the hip-hop community. People Under The Stairs' pioneering DIY approach and musical sensibility continue to inspire artists and fans worldwide, cementing their status as legends in the industry.

Top Brand Affinities

Report Date: 2025-09-08

People Under the Stairs speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (784 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Akai, Mixcloud, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist People Under the Stairs score 2.07% — Strong bucket.

Brand: AkaiBrand: MixcloudBrand: MOOG

Followers:37,958

Engagements:784

Rate:2.1%

Posts:1,087

Avg Likes:784

Avg Comments:73

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,958 · Engagements 784 · Rate 2.1% Posts 1,087 · Views 0 · Avg Likes 784 · Avg Comments 73 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 35-44: 24% 18-24: 15% 45-64: 5%	Largest: 25-34 (54%); next: 35-44 (24%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (74%) UNITED KINGDOM (5%) CANADA (4%) AUSTRALIA (2%) JAPAN (1%)	Top regions: UNITED STATES (74%), UNITED KINGDOM (5%), CANADA (4%)
Platform Engagement	Instagram: 784 avg likes/post	best engagement: Instagram 784 avg likes

Top Brand Affinities

Akai

Score: 45.35

Mixcloud

Score: 35.38

MOOG

Score: 23.21

Marc O'Polo

Score: 17.83

Fiverr

Score: 16.79

WordPress

Score: 16.43

Ableton

Score: 12.17

Amazon Music

Score: 11.32

JetSetter

Score: 11.19

Pioneer

Score: 10.75

Pro Tools

Score: 9.64

Everlast

Score: 8.48

Brand	Category	Score
Akai		45.35
Mixcloud		35.38
MOOG		23.21
Marc O'Polo		17.83
Fiverr		16.79
WordPress		16.43
Ableton		12.17
Amazon Music		11.32
JetSetter		11.19
Pioneer		10.75
Pro Tools		9.64
Everlast		8.48
Beats Electronics		8.44
New Era		8.15
Capcom		8.03
Sega		8.02
Coors		7.63
Pilsner Urquell		6.99
Stüssy		6.88
DeLorean Motor Company		6.85
Kickstarter		6.06
Columbia Pictures		5.55
Nixon		5.32
Carhartt		5.27
Nice Kicks		5.26
Los Angeles Lakers		5.17
WWE		4.98
Pacific Northwest Wonderland		4.88
Mortal Kombat		4.72
ESPN		4.61
Comedy Central		4.53
Kickstagram		4.44
MTV		4.40
SoundCloud		4.32
Gatorade		4.10
CNN		3.85
Nickelodeon		3.81
Gundam		3.74
Cartoon Network		3.73
NHL		3.66
New Balance		3.07
Monster Beverage		3.07
Leica		3.03
Panasonic		2.96
Hot Wheels		2.84
Coachella		2.80
Prismacolor		2.79
Hennessy		2.71
Sneakerhead		2.69
Spotify Music		2.64