PEOPLE 1

PEOPLE 1 — pop artist from JP.

Formed at the end of 2019.

Influence: 56.89% Fanbase: 42.58% Trending: 64.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 25.31% • Very Strong

As of 2025-09-09

678,819

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:50 UTC

Genres

popj-poppopasian poprockrockjapanese alternative rockpop rock

Biography

Formed at the end of 2019.

Top Brand Affinities

Report Date: 2025-09-09

PEOPLE 1 draws 18-24 & 25-34 audiences and holds attention in JAPAN, TAIWAN, UNITED STATES. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 363,191 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Paul Smith, L'Occitane, Vivienne Westwood makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PEOPLE 1 score 2.63% — Strong bucket.

Brand: Paul SmithBrand: L'OccitaneBrand: Vivienne Westwood

Followers:678,819

Engagements:17,843

Rate:2.6%

Posts:479

Avg Likes:17,438

Avg Comments:330

Avg Views:383,741

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 678,819 · Engagements 17,843 · Rate 2.6% Posts 479 · Views 383,741 · Avg Likes 17,438 · Avg Comments 330 · Avg Views 383,741	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	JAPAN (63%) TAIWAN (6%) UNITED STATES (5%) SOUTH KOREA (2%) THAILAND (2%)	Top regions: JAPAN (63%), TAIWAN (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 8,476 avg likes/post · Tiktok: 20,550 avg views/post · Youtube: 363,191 avg views/post	Best reach: Youtube 363,191 avg views; best engagement: Instagram 8,476 avg likes

Top Brand Affinities

Paul Smith

Score: 25.31

L'Occitane

Score: 11.16

Vivienne Westwood

Score: 9.27

Dr. Martens

Score: 7.40

Maison Margiela

Score: 7.39

Olympus

Score: 5.56

UNIQLO

Score: 5.08

Snoopy And The Peanuts Gang

Score: 4.73

Shake Shack

Score: 3.84

Stüssy

Score: 3.69

Nivea

Score: 3.45

Converse

Score: 3.45

Brand	Category	Score
Paul Smith		25.31
L'Occitane		11.16
Vivienne Westwood		9.27
Dr. Martens		7.40
Maison Margiela		7.39
Olympus		5.56
UNIQLO		5.08
Snoopy And The Peanuts Gang		4.73
Shake Shack		3.84
Stüssy		3.69
Nivea		3.45
Converse		3.45
Lush		3.32
The North Face		3.29
New Balance		3.22
Daniel Wellington		3.22
Yves Saint Laurent		2.98
ASICS		2.78
Carhartt		2.65
Fujifilm		2.62
Pokemon		2.55
Lacoste		2.42
Walt Disney		2.36
Reebok		2.21
Vans		2.17
Levi's		2.02
Bershka		2.00
IKEA		1.98
Timberland		1.92
Tommy Hilfiger		1.91
Kodak		1.81
GoPro		1.71
Polo Ralph Lauren		1.70
Supreme		1.64
Cartier		1.52
Starbucks		1.39
Pokemon Go		1.27
Costco		1.22
Nike		1.22
OREO		1.22
Nikon		1.17
Christian Dior		1.16
Puma		1.13
Apple		1.11
Sony		1.09
Chanel		1.06
Pixar		1.06
Adidas		1.06
Coca-Cola		1.03
Canon		1.00