Penyair

Penyair — hip-hop & rap artist from CO.

I am a composer and producer from Suba, Bogotá, Colombia, since 2012. My music focuses on simplifying the stress of survival in society. I describe my style as…

Influence: 53.32% Fanbase: 31.77% Trending: 64.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 32.86% • Very Strong

As of 2025-09-09

1,436,943

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:19 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoplatinboom bap espanol

Biography

I am a composer and producer from Suba, Bogotá, Colombia, since 2012. My music focuses on simplifying the stress of survival in society. I describe my style as "rap del espiritú," with raw, realistic, and heartfelt poetry that reflects my life. Most of my work is created in my independent studio, LaKanteraRecords, where I express my inner voice without pretension. Check out my latest album, "FILANTROPÍA," for a taste of my music.

I invite you to listen to my latest album, “FILANTROPÍA,” which showcases my unique style of raw and heartfelt poetry. As a composer and producer from Suba, Bogotá, Colombia, my work focuses on simplifying the stress of survival in society. Most of my music is produced in my independent studio, LaKanteraRecords, reflecting my inner voice without pretension. Join me on this musical journey and experience the spirit of my music.

Top Brand Affinities

Report Date: 2025-09-09

Penyair performs best with fans in the 18-24 range, concentrated in COLOMBIA, MEXICO, ECUADOR. Audience composition is heavily male (81%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 141,900 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Movistar, SkateSpot, Tattoodo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Penyair is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Penyair score 2.97% — Strong bucket.

Brand: MovistarBrand: SkateSpotBrand: Tattoodo

Followers:1,436,943

Engagements:42,653

Rate:3.0%

Posts:703

Avg Likes:40,316

Avg Comments:294

Avg Views:153,934

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,436,943 · Engagements 42,653 · Rate 3.0% Posts 703 · Views 153,934 · Avg Likes 40,316 · Avg Comments 294 · Avg Views 153,934	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 22% 13-17: 8% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (22%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	COLOMBIA (86%) MEXICO (3%) ECUADOR (2%) SPAIN (2%) UNITED STATES (2%)	Top regions: COLOMBIA (86%), MEXICO (3%), ECUADOR (2%)
Platform Engagement	Instagram: 20,030 avg likes/post · Tiktok: 141,900 avg views/post · Youtube: 12,034 avg views/post	Best reach: Tiktok 141,900 avg views; best engagement: Instagram 20,030 avg likes

Top Brand Affinities

Movistar

Score: 32.86

SkateSpot

Score: 19.16

Tattoodo

Score: 14.05

LATAM

Score: 12.10

Amazon Music

Score: 8.69

Suavecito

Score: 7.28

Smirnoff

Score: 6.78

Pioneer

Score: 6.37

Beats Electronics

Score: 4.40

Spotify Music

Score: 3.67

Barber Shop Connect

Score: 2.88

VidaSana

Score: 2.86

Brand	Category	Score
Movistar		32.86
SkateSpot		19.16
Tattoodo		14.05
LATAM		12.10
Amazon Music		8.69
Suavecito		7.28
Smirnoff		6.78
Pioneer		6.37
Beats Electronics		4.40
Spotify Music		3.67
Barber Shop Connect		2.88
VidaSana		2.86
Ducati		2.74
Red Bull		2.43
Timberland		2.28
SoundCloud		2.23
FOREX		2.18
Tomorrowland		2.15
Cafecito		1.84
Reebok		1.81
Jaguar		1.72
Sony		1.70
New Balance		1.69
Nikon		1.46
Yamaha		1.45
GoPro		1.43
Bellagio		1.38
BBC		1.34
Adobe		1.31
Tommy Hilfiger		1.30
Nike		1.30
Canon		1.20
Airbnb		1.17
Adidas		1.17
Ferrari		1.16
Pandora		1.13
Vans		1.09
Supreme		1.08
Guess		1.05
musical.ly		1.02
Lego		0.98
KTM		0.96
Tesla Motors		0.92
Honda		0.87
Nintendo		0.85
Suzuki		0.83
Polaroid		0.82
NBA		0.82
Porsche		0.79
Puma		0.78