penomeco

penomeco — pop artist from KR.

Penomeco, also known as Jeong Dong-uk, emerged in the South Korean rap scene with his debut single "Right There" in October 2014. He continued to release…

Influence: 59.19% Fanbase: 48.11% Trending: 64.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 23.01% • Very Strong

As of 2025-09-08

601,511

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:42:45 UTC

Genres

popk-popr&b, funk & soulchill r&bkorean r&bcontemporary r&bhip-hop & rapk-rap

Biography

Penomeco, also known as Jeong Dong-uk, emerged in the South Korean rap scene with his debut single "Right There" in October 2014. He continued to release singles and collaborations, such as "For You" with Punchnello and Crush, and "L.I.E", leading up to his first EP, Garden, which reached number 35 on the Gaon Music Chart. In 2019, Penomeco joined the FANXY CHILD Crew before embarking on a solo career in 2020. After signing with P Nation in 2021, he released his second EP Dry Flower, which peaked at number 14 in South Korea, followed by the single "Bimil:ier Vol.6 'Cloudy'" in 2022.

Top Brand Affinities

Report Date: 2025-09-08

penomeco stands out with 18-24 & 25-34 audiences across SOUTH KOREA, UNITED STATES, FRANCE. The profile is heavily female (69%), and content lands hardest on Tiktok, where posts average 31,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with GENTLE MONSTER, Style Nanda, Accor Hotels, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes penomeco a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist penomeco score 2.17% — Strong bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Accor Hotels

Followers:601,511

Engagements:13,045

Rate:2.2%

Posts:452

Avg Likes:12,424

Avg Comments:241

Avg Views:42,722

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 601,511 · Engagements 13,045 · Rate 2.2% Posts 452 · Views 42,722 · Avg Likes 12,424 · Avg Comments 241 · Avg Views 42,722	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 11% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	SOUTH KOREA (17%) UNITED STATES (14%) FRANCE (7%) CHINA (7%) INDIA (5%)	Top regions: SOUTH KOREA (17%), UNITED STATES (14%), FRANCE (7%)
Platform Engagement	Instagram: 6,024 avg likes/post · Tiktok: 31,000 avg views/post · Youtube: 11,722 avg views/post	Best reach: Tiktok 31,000 avg views; best engagement: Instagram 6,024 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 23.01

Style Nanda

Score: 13.27

Accor Hotels

Score: 12.97

Stüssy

Score: 9.80

Maison Margiela

Score: 7.64

Vivienne Westwood

Score: 6.93

Champion

Score: 5.60

Dr. Martens

Score: 4.32

Movistar

Score: 4.31

Innisfree

Score: 4.19

Pull&Bear

Score: 3.72

Carhartt

Score: 3.67

Brand	Category	Score
GENTLE MONSTER		23.01
Style Nanda		13.27
Accor Hotels		12.97
Stüssy		9.80
Maison Margiela		7.64
Vivienne Westwood		6.93
Champion		5.60
Dr. Martens		4.32
Movistar		4.31
Innisfree		4.19
Pull&Bear		3.72
Carhartt		3.67
UNIQLO		3.41
Urban Outfitters		3.29
BBC		3.10
Converse		2.95
Fila		2.76
Topshop		2.74
Fenty beauty		2.69
SoundCloud		2.69
Supreme		2.60
shein		2.59
Polaroid		2.58
League of Legends		2.42
Tiffany		2.33
Balenciaga		2.33
Snoopy And The Peanuts Gang		2.16
Kodak		2.14
H&M		2.13
KFC		2.12
Polo Ralph Lauren		2.10
Too Faced Cosmetics		2.09
Vans		2.08
New Balance		2.04
SheInside		2.03
Forever 21		1.95
Fendi		1.94
Lush		1.92
Sephora		1.85
FashionNova		1.84
ASOS		1.84
Lacoste		1.80
Yves Saint Laurent		1.80
GIVENCHY		1.75
Hyundai		1.71
Gucci		1.68
Coachella		1.68
Fujifilm		1.64
Bershka		1.63
Showtime		1.60