Penelope Scott Brand Affinity ranks highest Arctic Fox hair Color at 18.84% . Very Strong. Score DMDB 61.75% | Fanbase 50.98%

Penelope Scott — pop artist from US.

Penelope Scott is a singer, songwriter, and producer known for her diverse musical style that blends tender acoustic ballads with hyperpop elements. Her music…

Penelope Scott

Recognizable

Country: US | Gender: female | Artist ID: 2d9fb03b-b099-41bc-aabb-766e4cd57dcd

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Genres

popindie popmodern indie poprockmodern rockalternativealt zalternative

Influential: 61.75% Fanbase: 50.98% Trending: 67.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 18.84% • Very Strong

As of 2025-09-09

1,081,264

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.75% | Fanbase 50.98% | Trending 67.14% | CAREER STAGE: MAINSTREAM

Biography

Penelope Scott is a singer, songwriter, and producer known for her diverse musical style that blends tender acoustic ballads with hyperpop elements. Her music captures the essence of Gen Z life, reflecting the complexities and extremes of modern existence.

With hundreds of millions of streams and recognition from publications like Billboard, Penelope released a double-EP in 2023 titled Girl’s Night and Mysteries for Rats. The project showcases her dual musical approach, with one half featuring acoustic folk songs and the other incorporating computerized synth sounds. Penelope aims to offer listeners a range of musical experiences through her distinct and innovative sound.

Report Date: 2025-09-09

Penelope Scott performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily female (67%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 19,650 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Arctic Fox hair Color, SpeedPaint, Five Nights at Freddy's, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Penelope Scott is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Penelope Scott score 0.31% — Low bucket.

Brand: Arctic Fox hair ColorBrand: SpeedPaintBrand: Five Nights at Freddy's

Followers:1,081,264

Engagements:3,329

Rate:0.3%

Posts:254

Avg Likes:3,106

Avg Comments:78

Avg Views:26,462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,081,264 · Engagements 3,329 · Rate 0.3% Posts 254 · Views 26,462 · Avg Likes 3,106 · Avg Comments 78 · Avg Views 26,462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 21% 13-17: 12% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (21%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (55%) UNITED KINGDOM (7%) CANADA (5%) AUSTRALIA (4%) BRAZIL (4%)	Top regions: UNITED STATES (55%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 958 avg likes/post · Tiktok: 19,650 avg views/post · Youtube: 6,812 avg views/post	Best reach: Tiktok 19,650 avg views; best engagement: Tiktok 1,266 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 18.84

SpeedPaint

Score: 15.62

Five Nights at Freddy's

Score: 14.75

Depop

Score: 14.54

Monster High

Score: 13.07

Hot Topic

Score: 10.41

Prismacolor

Score: 8.19

Lime Crime

Score: 6.89

DeviantArt

Score: 6.71

Comedy Central

Score: 6.35

RedBubble

Score: 6.25

Cartoon Network

Score: 4.59

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Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		18.84
SpeedPaint		15.62
Five Nights at Freddy's		14.75
Depop		14.54
Monster High		13.07
Hot Topic		10.41
Prismacolor		8.19
Lime Crime		6.89
DeviantArt		6.71
Comedy Central		6.35
RedBubble		6.25
Cartoon Network		4.59
Nickelodeon		3.98
Sprite		3.73
Showtime		3.73
Chrysler		3.71
Pizza Hut		3.30
Walmart		3.27
Dr. Martens		3.11
Monster Beverage		2.90
Nintendo		2.77
Lush		2.59
NYX Cosmetics		2.59
Polaroid		2.40
Pokemon		2.25
Spotify Music		2.11
Lollapalooza		2.05
Target		2.05
BBC		1.95
Pepsi		1.92
Activision Blizzard		1.92
Pixar		1.89
SoundCloud		1.85
Too Faced Cosmetics		1.74
Pokemon Go		1.71
Coachella		1.66
Universal		1.63
Fenty beauty		1.63
Marvel Entertainment		1.55
Urban Decay Cosmetics		1.49
Marvel		1.47
McDonald's		1.46
Walt Disney		1.46
Forever 21		1.45
CBS Television Studios		1.43
Starbucks		1.43
Netflix		1.40
Sephora		1.39
Converse		1.33
Paypal		1.33