Pendulum
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
699,641
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:20:29 UTC
Genres
Biography
Pendulum resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, RUSSIA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (17,750 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Launchpad, Trancefamily, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 699,641 · Engagements 4,215 · Rate 0.6% Posts 768 · Views 29,038 · Avg Likes 4,055 · Avg Comments 89 · Avg Views 29,038 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (37%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (13%) UNITED KINGDOM (9%) RUSSIA (6%) BRAZIL (5%) MEXICO (3%) |
Top regions: UNITED STATES (13%), UNITED KINGDOM (9%), RUSSIA (6%) |
| Platform Engagement | Instagram: 2,533 avg likes/post · Tiktok: 17,750 avg views/post · Youtube: 11,288 avg views/post | Best reach: Tiktok 17,750 avg views; best engagement: Instagram 2,533 avg likes |
Top Brand Affinities
Launchpad
Trancefamily
Mixcloud
Ableton
Pioneer
Akai
MOOG
Tomorrowland
Sennheiser
SoundCloud
Pro Tools
Square Enix
| Brand | Category | Score |
|---|---|---|
| Launchpad | 33.44 | |
| Trancefamily | 32.53 | |
| Mixcloud | 30.82 | |
| Ableton | 29.56 | |
| Pioneer | 20.57 | |
| Akai | 15.43 | |
| MOOG | 14.65 | |
| Tomorrowland | 14.26 | |
| Sennheiser | 12.44 | |
| SoundCloud | 10.02 | |
| Pro Tools | 8.85 | |
| Square Enix | 8.27 | |
| Vauxhall | 7.95 | |
| Jagermeister | 7.16 | |
| Fallout | 5.94 | |
| Sega | 5.56 | |
| RAZER | 5.42 | |
| BBS | 5.25 | |
| Final Fantasy | 5.22 | |
| Beats Electronics | 4.98 | |
| Need for Speed | 4.32 | |
| Superdry | 4.17 | |
| Spotify Music | 3.93 | |
| ASUS | 3.81 | |
| Nvidia | 3.79 | |
| Bethesda Softworks | 3.53 | |
| The Witcher | 3.49 | |
| Opel | 3.46 | |
| Monster Beverage | 3.45 | |
| Jack Daniels | 3.44 | |
| Mortal Kombat | 3.39 | |
| ASOS | 3.36 | |
| Lollapalooza | 3.36 | |
| McLaren | 3.26 | |
| Coachella | 3.16 | |
| Aston Martin | 3.16 | |
| Pokemon Go | 3.14 | |
| Counter-Strike | 3.14 | |
| Nintendo | 3.11 | |
| Warner Bros | 3.10 | |
| Ubisoft | 3.09 | |
| Star Wars | 3.09 | |
| Tesco | 2.94 | |
| Haima | 2.93 | |
| Rover | 2.91 | |
| Stüssy | 2.85 | |
| Boeing | 2.79 | |
| Alfa Romeo | 2.78 | |
| Activision Blizzard | 2.78 | |
| Skoda | 2.77 |
Official Profiles
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LoginArtist: Pendulum
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | Belzebong | Pitcher | Düsseldorf, Germany | |
| 2025-12-13 08:00 UTC | Pendulum | EngineRooms | Southampton, United Kingdom | |
| 2026-02-28 03:00 UTC | Electric Avenue Music Festival 2026 | Hagley Park | Christchurch, New Zealand | — |
| 2026-03-04 02:00 UTC | Pendulum | Riverstage Brisbane | City of Brisbane, Australia | |
| 2026-03-06 03:30 UTC | Pendulum | Hordern Pavilion | Moore Park, Australia | |
| 2026-03-06 08:00 UTC | Pendulum | Palace Foreshore | Light Regional Council, Australia | |
| 2026-03-11 02:30 UTC | Pendulum | Adelaide Entertainment Centre | Adelaide, Australia | |
| 2026-03-11 02:50 UTC | Pendulum | Adelaide Entertainment Centre Theatre | Adelaide, Australia |
