Peking Duk
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
358,366
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:44 UTC
Genres
Biography
Peking Duk describes "Stop The Music" as a feel-good rave tune with the aim of getting listeners moving. Collaborating closely with FEYI, they express excitement for future projects, while FEYI praises the immediate chemistry and positive vibes during the creation of the record.
Peking Duk has momentum with 18-24 & 25-34 audiences—particularly in AUSTRALIA, UNITED STATES, BRAZIL. A heavily male (67%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 55,500 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Myer, Bec & Bridge, Telstra signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 358,366 · Engagements 7,252 · Rate 2.0% Posts 2,091 · Views 57,147 · Avg Likes 6,767 · Avg Comments 160 · Avg Views 57,147 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 9% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
AUSTRALIA (25%) UNITED STATES (16%) BRAZIL (5%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: AUSTRALIA (25%), UNITED STATES (16%), BRAZIL (5%) |
| Platform Engagement | Instagram: 3,932 avg likes/post · Tiktok: 55,500 avg views/post · Youtube: 1,647 avg views/post | Best reach: Tiktok 55,500 avg views; best engagement: Instagram 3,932 avg likes |
Top Brand Affinities
Myer
Bec & Bridge
Telstra
Virgin Australia
Qantas
Vegemite
Coles
Air New Zealand
Kmart
Illy
Sunnies Studios
New Line Cinema
| Brand | Category | Score |
|---|---|---|
| Myer | 68.56 | |
| Bec & Bridge | 60.89 | |
| Telstra | 54.20 | |
| Virgin Australia | 50.13 | |
| Qantas | 38.84 | |
| Vegemite | 35.60 | |
| Coles | 32.30 | |
| Air New Zealand | 31.57 | |
| Kmart | 20.99 | |
| Illy | 18.35 | |
| Sunnies Studios | 13.59 | |
| New Line Cinema | 10.88 | |
| Holden | 10.78 | |
| Pioneer | 9.66 | |
| Woolworths | 9.26 | |
| Ableton | 9.25 | |
| Tomorrowland | 6.88 | |
| Billabong | 6.71 | |
| boohoo | 6.61 | |
| Coachella | 5.77 | |
| BALMAIN | 5.46 | |
| Geocaching | 4.75 | |
| McLaren | 4.68 | |
| SoundCloud | 4.57 | |
| Emporium | 4.44 | |
| Aperol | 4.44 | |
| Tinder | 4.29 | |
| Smirnoff | 4.25 | |
| UberEATS | 4.09 | |
| Cadbury | 4.01 | |
| Showtime | 3.81 | |
| Stüssy | 3.77 | |
| Pfizer | 3.65 | |
| Lush | 3.60 | |
| Lindt | 3.46 | |
| Beats Electronics | 3.44 | |
| Baileys | 3.34 | |
| Spotify Music | 3.31 | |
| GoPro | 3.00 | |
| Uber | 2.84 | |
| Guinness | 2.83 | |
| Polaroid | 2.74 | |
| Babybump | 2.57 | |
| Martini | 2.56 | |
| Too Faced Cosmetics | 2.56 | |
| Lululemon Athletica | 2.49 | |
| Kylie Cosmetics | 2.48 | |
| ASOS | 2.35 | |
| Dr. Martens | 2.29 | |
| Red Bull | 2.27 |
Official Profiles
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LoginArtist: Peking Duk
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 07:00 UTC | Manuka Phuel SYNTHONY Festival 2026 | Auckland Domain | Auckland, New Zealand | — |















