Peggy Gou Brand Affinity ranks highest Mixcloud at 21.65% . Very Strong. Score DMDB 62.38% | Fanbase 57.10%

Peggy Gou — electronic artist from KR.

Peggy Gou, a South Korean-born DJ, producer, and songwriter based in Berlin, gained international recognition in the 2010s for her versatile DJ sets…

Peggy Gou

Recognizable

Country: KR | Gender: female | Artist ID: 11e81bba-5957-0eb8-9d8b-a0369fe50396

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Genres

electronicelectronicdanceelectrafloat househouseother electronic music

Influential: 62.38% Fanbase: 57.10% Trending: 65.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 21.65% • Very Strong

As of 2025-09-09

4,959,163

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.38% | Fanbase 57.10% | Trending 65.02% | CAREER STAGE: MAINSTREAM

Biography

Peggy Gou, a South Korean-born DJ, producer, and songwriter based in Berlin, gained international recognition in the 2010s for her versatile DJ sets encompassing techno, house, and electro styles. With notable tracks like "It Makes You Forget (Itgehane)" in 2018 and "I Go" in 2021, Gou's music reflects vintage deep house and post-disco influences. In 2023, she ventured into dance-pop with the single "(It Goes Like) Nanana" and collaborated with Lenny Kravitz on "I Believe in Love Again," both featured on her debut album, I Hear You, released in 2024.

While Peggy Gou rose to prominence in 2016 with a series of EP releases, she had been honing her craft since 2009, mastering beatmatching in Korea and later pursuing music while studying in London. Following her breakthrough year, Gou continued to build her profile through releases on labels like Rekids and Ninja Tune, as well as a mix CD for !K7's DJ-Kicks series in 2019. Her mainstream breakthrough came in 2023 with the viral success of "(It Goes Like) Nanana," leading to the release of her debut album the following year, showcasing her diverse musical influences and production skills.

Report Date: 2025-09-09

Peggy Gou reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, SOUTH KOREA, BRAZIL. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 430,500 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Pioneer, GENTLE MONSTER suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peggy Gou score 4.02% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: GENTLE MONSTER

Followers:4,959,163

Engagements:199,351

Rate:4.0%

Posts:1,082

Avg Likes:198,094

Avg Comments:687

Avg Views:473,490

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,959,163 · Engagements 199,351 · Rate 4.0% Posts 1,082 · Views 473,490 · Avg Likes 198,094 · Avg Comments 687 · Avg Views 473,490	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 8% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (12%) SOUTH KOREA (8%) BRAZIL (6%) INDONESIA (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (12%), SOUTH KOREA (8%), BRAZIL (6%)
Platform Engagement	Instagram: 188,186 avg likes/post · Tiktok: 430,500 avg views/post · Youtube: 42,990 avg views/post	Best reach: Tiktok 430,500 avg views; best engagement: Instagram 188,186 avg likes

Top Brand Affinities

Mixcloud

Score: 21.65

Pioneer

Score: 17.85

GENTLE MONSTER

Score: 17.50

Marni

Score: 13.98

Alexander Wang

Score: 12.75

Ableton

Score: 12.47

Acne Studios

Score: 11.22

All Saints

Score: 10.63

Glossier

Score: 10.06

Brandy Melville

Score: 9.53

OOTD Magazine

Score: 8.19

JACQUEMUS

Score: 8.14

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Top Brand Affinities

Brand	Category	Score
Mixcloud		21.65
Pioneer		17.85
GENTLE MONSTER		17.50
Marni		13.98
Alexander Wang		12.75
Ableton		12.47
Acne Studios		11.22
All Saints		10.63
Glossier		10.06
Brandy Melville		9.53
OOTD Magazine		8.19
JACQUEMUS		8.14
Maison Margiela		7.18
Stone Island		7.10
Vivienne Westwood		6.97
Champion		5.93
Tomorrowland		5.88
Calzedonia		5.69
Loewe		5.46
SoundCloud		5.25
Longchamp		4.94
TOM FORD		4.94
Pull&Bear		4.80
Coach		4.78
Miu Miu		4.76
Steve Madden		4.62
Stüssy		4.48
UGG		4.47
Lollapalooza		4.31
Alexander McQueen		4.30
Fenty beauty		4.16
NARS Cosmetics		4.08
Dr. Martens		3.99
Campari		3.95
Ferragamo		3.80
ASOS		3.75
Stradivarius		3.75
Marc Jacobs		3.55
Coachella		3.47
Prada		3.35
Aperol		3.34
Carhartt		3.27
Daniel Wellington		3.26
BALMAIN		3.20
Fendi		3.17
Kodak		3.14
Lululemon Athletica		3.11
Balenciaga		3.06
Bacardi		3.03
Urban Outfitters		2.88