Pegboard Nerds

Pegboard Nerds — electronic artist from DK.

Since forming in 2004, Michael Parsberg and Alexander Odden, known as Pegboard Nerds, have amassed millions of online plays and garnered a dedicated following…

Influence: 61.73% Fanbase: 50.10% Trending: 67.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Phase One • 76.10% • Very Strong

As of 2025-09-21

329,798

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:59:52 UTC

Genres

electronicedmelectro housegaming edmdancedanish electronicbrostepglitchelectronicdubstepsportsspeedrun

Biography

Since forming in 2004, Michael Parsberg and Alexander Odden, known as Pegboard Nerds, have amassed millions of online plays and garnered a dedicated following known as #NerdNation. Their unique style and production prowess have earned them acclaim from industry veterans and collaborations with top EDM artists, setting them apart as a standout brand in the dance music scene. Pegboard Nerds' cartoon alter-egos and pixelated hearts have become iconic symbols of their innovative approach to music and performance.

Top Brand Affinities

Report Date: 2025-09-21

Pegboard Nerds reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, UNITED KINGDOM. The base is heavily male (85%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,595 avg views per post); Youtube layers on depth and replies. The audience sits near Phase One, iHeartRaves, Launchpad, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pegboard Nerds score 0.13% — Low bucket.

Brand: Phase OneBrand: iHeartRavesBrand: Launchpad

Followers:329,798

Engagements:421

Rate:0.1%

Posts:1,218

Avg Likes:400

Avg Comments:26

Avg Views:4,595

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 329,798 · Engagements 421 · Rate 0.1% Posts 1,218 · Views 4,595 · Avg Likes 400 · Avg Comments 26 · Avg Views 4,595	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (24%) MEXICO (7%) UNITED KINGDOM (4%) BRAZIL (4%) ARGENTINA (4%)	Top regions: UNITED STATES (24%), MEXICO (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 183 avg likes/post · Youtube: 4,595 avg views/post	Best reach: Youtube 4,595 avg views; best engagement: Youtube 217 avg likes

Top Brand Affinities

Phase One

Score: 76.10

iHeartRaves

Score: 68.37

Launchpad

Score: 51.00

Ableton

Score: 44.22

Trancefamily

Score: 31.34

Pioneer

Score: 29.38

Mixcloud

Score: 18.68

SoundCloud

Score: 17.41

Tomorrowland

Score: 17.06

Akai

Score: 16.87

Bungie

Score: 14.15

Square Enix

Score: 11.45

Brand	Category	Score
Phase One		76.10
iHeartRaves		68.37
Launchpad		51.00
Ableton		44.22
Trancefamily		31.34
Pioneer		29.38
Mixcloud		18.68
SoundCloud		17.41
Tomorrowland		17.06
Akai		16.87
Bungie		14.15
Square Enix		11.45
Battlefield		10.77
Sennheiser		10.43
Five Nights at Freddy's		9.61
AMD		9.14
RAZER		8.97
Pro Tools		8.34
Borderlands		8.20
Amazon Music		8.14
Beats Electronics		7.68
Fallout		7.13
Need for Speed		6.98
Dota 2		6.37
GameStop		6.35
Logitech		6.03
Rockstar Games		5.97
Capcom		5.64
Nvidia		5.31
League of Legends		4.86
Ubisoft		4.67
Bethesda Softworks		4.67
Sega		4.62
Spotify Music		4.46
Bandai Namco		4.42
Mortal Kombat		4.35
Final Fantasy		4.32
Pokemon Go		4.19
Counter-Strike		4.15
Lollapalooza		3.91
Call of Duty		3.85
Gundam		3.78
Activision Blizzard		3.78
Acura		3.74
Nintendo		3.72
Grand Theft Auto		3.52
Oculus		3.50
Comedy Central		3.33
ASUS		3.29
Coachella		3.22