Peekaboo

Peekaboo — hip-hop & rap artist from US.

Detroit-based artist PEEKABOO, also known as Matthew Lucas, brings a fresh perspective to experimental bass music with his distinctive 140 BPM bass drops and…

Influence: 57.94% Fanbase: 36.74% Trending: 68.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 244.80% • Very Strong

As of 2025-09-09

382,961

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:20:27 UTC

Genres

hip-hop & rapelectronic trapelectronicedmelectro housedancedubstepbrostep

Biography

Detroit-based artist PEEKABOO, also known as Matthew Lucas, brings a fresh perspective to experimental bass music with his distinctive 140 BPM bass drops and whimsical sound effects. His iconic logo and high-energy vision have sparked a seismic shift in the genre, captivating audiences worldwide.

Balancing large-scale performances with intimate shows, PEEKABOO remains committed to exploring the boundaries of left-field bass music. His focus on authenticity and passion for creating music that resonates with his fans sets him apart in the electronic music landscape, solidifying his unique imprint with each new track.

Top Brand Affinities

Report Date: 2025-09-09

Peekaboo resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, KAZAKHSTAN, INDIA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (28,712 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Phase One, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peekaboo score 1.52% — Moderate bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:382,961

Engagements:5,817

Rate:1.5%

Posts:2,315

Avg Likes:5,620

Avg Comments:289

Avg Views:49,962

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 382,961 · Engagements 5,817 · Rate 1.5% Posts 2,315 · Views 49,962 · Avg Likes 5,620 · Avg Comments 289 · Avg Views 49,962	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 10% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (33%) KAZAKHSTAN (10%) INDIA (6%) MEXICO (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (33%), KAZAKHSTAN (10%), INDIA (6%)
Platform Engagement	Instagram: 3,083 avg likes/post · Tiktok: 21,250 avg views/post · Youtube: 28,712 avg views/post	Best reach: Youtube 28,712 avg views; best engagement: Instagram 3,083 avg likes

Top Brand Affinities

iHeartRaves

Score: 244.80

Phase One

Score: 151.23

Ableton

Score: 51.58

Pioneer

Score: 34.54

Mapfre

Score: 27.21

Trancefamily

Score: 20.84

SoundCloud

Score: 20.01

Mixcloud

Score: 15.54

Akai

Score: 14.84

Chop-Chop

Score: 13.37

Lollapalooza

Score: 10.32

Mulberry

Score: 10.10

Brand	Category	Score
iHeartRaves		244.80
Phase One		151.23
Ableton		51.58
Pioneer		34.54
Mapfre		27.21
Trancefamily		20.84
SoundCloud		20.01
Mixcloud		15.54
Akai		14.84
Chop-Chop		13.37
Lollapalooza		10.32
Mulberry		10.10
Pro Tools		8.42
Tomorrowland		7.93
Beats Electronics		7.00
Coachella		6.46
Bud Light		5.95
Pacific Northwest Wonderland		5.77
Coors		5.61
Taco Bell		5.27
American Eagle		4.26
Verizon		4.21
Spotify Music		4.20
Chrysler		3.89
Urban Outfitters		3.73
Busch		3.37
Lululemon Athletica		3.32
Monster Beverage		2.84
Pixar		2.82
Comedy Central		2.76
Showtime		2.74
Budweiser		2.73
Hennessy		2.70
Matrix		2.65
A Game of Tones		2.57
Dr. Martens		2.50
Chipotle Mexican Grill		2.47
Gymshark		2.40
Carhartt		2.39
Kodak		2.39
Subaru		2.38
NHL		2.37
Vans		2.33
Jeep		2.21
Nickelodeon		2.19
Supreme		2.16
Bellagio		2.09
Grand Theft Auto		2.00
Forever 21		1.98
Scion		1.92