Pedro Suárez-Vértiz Brand Affinity ranks highest Pinkberry at 35.34% . Very Strong. Score DMDB 57.03% | Fanbase 46.34%

Pedro Suárez-Vértiz — pop artist from PE.

Pedro Suárez-Vértiz discovered his passion for music and guitar in his teenage years, drawing inspiration from iconic bands like The Beatles and the Rolling…

Pedro Suárez-Vértiz

Established

Country: PE | Gender: male | Artist ID: 11e81bbf-1ca5-07c2-9678-a0369fe50396

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Genres

poppop peruanorockrockperuvian rockalternativa y rock en españolpop rock

Influential: 57.03% Fanbase: 46.34% Trending: 62.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pinkberry • 35.34% • Very Strong

As of 2025-09-09

902,099

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.03% | Fanbase 46.34% | Trending 62.38% | CAREER STAGE: MID_LEVEL

Biography

Pedro Suárez-Vértiz discovered his passion for music and guitar in his teenage years, drawing inspiration from iconic bands like The Beatles and the Rolling Stones. He formed his first band, Paranoia, while still in school, and later founded Arena Hash in 1987, releasing two albums. After graduating in Communications from the University of Lima, Pedro embarked on a solo career, recording albums for Sony Music Miami and Sony Music Perú.

In 2004, Pedro released his album "Play" with Solver Label, featuring the international hit "Cuando pienses en volver." He continued his musical journey with releases like "TalkShow" in 2007 and "Amazonas" in 2009, produced by Thom Russo. Pedro Suárez-Vértiz faced health challenges in 2007 when he was diagnosed with disarthria, leading to difficulties in speech and coordination. Despite his condition, he formed PEDRO SUáREZ-VéRTIZ®LA BANDA in 2014. Pedro passed away on December 28, 2023, at the age of 54. For inquiries, contact [email protected].

Report Date: 2025-09-09

Pedro Suárez-Vértiz reliably reaches 25-34 & 35-44 audiences in PERU, UNITED STATES, SPAIN. The base is heavily female (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (18,763 avg likes per post); Instagram layers on depth and replies. The audience sits near Pinkberry, Bodytech, Falabella, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pedro Suárez-Vértiz score 2.08% — Strong bucket.

Brand: PinkberryBrand: BodytechBrand: Falabella

Followers:902,099

Engagements:18,763

Rate:2.1%

Posts:1,755

Avg Likes:18,763

Avg Comments:222

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 902,099 · Engagements 18,763 · Rate 2.1% Posts 1,755 · Views 0 · Avg Likes 18,763 · Avg Comments 222 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 24% 18-24: 24% 45-64: 8%	Largest: 25-34 (43%); next: 35-44 (24%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	PERU (86%) UNITED STATES (4%) SPAIN (2%) CHILE (2%) ITALY (1%)	Top regions: PERU (86%), UNITED STATES (4%), SPAIN (2%)
Platform Engagement	Instagram: 18,763 avg likes/post	best engagement: Instagram 18,763 avg likes

Top Brand Affinities

Pinkberry

Score: 35.34

Bodytech

Score: 19.79

Falabella

Score: 19.21

Scotiabank

Score: 18.11

LATAM

Score: 9.65

Movistar

Score: 9.34

Cafecito

Score: 7.63

Suavecito

Score: 6.39

VidaSana

Score: 5.23

AMC

Score: 2.41

Transformers

Score: 2.27

Nickelodeon

Score: 2.25

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Top Brand Affinities

Brand	Category	Score
Pinkberry		35.34
Bodytech		19.79
Falabella		19.21
Scotiabank		18.11
LATAM		9.65
Movistar		9.34
Cafecito		7.63
Suavecito		6.39
VidaSana		5.23
AMC		2.41
Transformers		2.27
Nickelodeon		2.25
Snoopy And The Peanuts Gang		2.21
Oriflame		2.17
KFC		1.91
Reebok		1.89
Pic Collage		1.67
HBO		1.30
Bellagio		1.28
Travelgram		1.27
Ferrero		1.26
GoPro		1.24
Pixar		1.22
Spotify Music		1.19
H&M		1.09
Guinness		1.09
Marvel		1.09
Heineken		1.06
L'Oréal Paris		1.04
musical.ly		1.00
Coca-Cola		0.97
Starbucks		0.95
Lego		0.92
Marvel Entertainment		0.92
National Geographic		0.92
Ray-Ban		0.90
Pandora		0.88
Netflix		0.87
Universal		0.85
Adobe		0.85
Pokemon		0.84
Converse		0.80
Prada		0.80
Star Wars		0.79
Tommy Hilfiger		0.77
Red Bull		0.75
FIFA		0.73
DC Entertainment		0.71
Christian Dior		0.69
Walt Disney		0.69