Pedro Sampaio

Pedro Sampaio — r&b, funk & soul artist from BR.

Pedro Sampaio is a Brazilian DJ, producer, and singer known for his innovative blend of funk beats with various musical styles. With over 3.8 billion audio and…

Influence: 63.58% Fanbase: 57.76% Trending: 66.49% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 21.63% • Very Strong

As of 2025-09-09

11,843,319

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:27 UTC

Genres

r&b, funk & soulfunk cariocalatinfunk rj

Biography

Pedro Sampaio is a Brazilian DJ, producer, and singer known for his innovative blend of funk beats with various musical styles. With over 3.8 billion audio and video streams, he has topped the Spotify charts in Brazil and Portugal twice with the tracks "DANÇARINA" and "POCPOC". Sampaio's debut album, "CHAMA MEU NOME," reached the 7th spot on Spotify Global's Top 10 most listened-to albums, accumulating over 780 million streams.

His second album, "ASTRO," features popular hits like "POCPOC" and "CAVALINHO," amassing over 500 million streams and becoming the most listened-to pop/funk album on Spotify Brazil in 2024. Sampaio has performed at major music festivals worldwide, including Rock in Rio, Lollapalooza Brasil, and Rock in Rio Lisboa, and has embarked on successful tours across Europe, selling out venues in 9 countries. He made history as the first funk DJ to headline Rock in Rio Portugal, drawing a record-breaking crowd of over 80,000 people.

Additionally, Sampaio has opened for artists like Anitta and hosted the official after-party for Madonna's "The Celebration Tour" in Rio de Janeiro, attended by over 1.6 million fans. His work has earned him a Grammy Latino nomination for "Joga Pra Lua" in the Best Urban Performance in Portuguese category.

Top Brand Affinities

Report Date: 2025-09-09

Pedro Sampaio resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, PORTUGAL, UNITED STATES. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 140,237 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with ChilliBeans, Itaipava, Lojas Renner maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pedro Sampaio score 0.67% — Low bucket.

Brand: ChilliBeansBrand: ItaipavaBrand: Lojas Renner

Followers:11,843,319

Engagements:79,785

Rate:0.7%

Posts:1,855

Avg Likes:79,744

Avg Comments:924

Avg Views:140,237

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,843,319 · Engagements 79,785 · Rate 0.7% Posts 1,855 · Views 140,237 · Avg Likes 79,744 · Avg Comments 924 · Avg Views 140,237	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	BRAZIL (90%) PORTUGAL (5%) UNITED STATES (1%) JAPAN (1%) PARAGUAY (1%)	Top regions: BRAZIL (90%), PORTUGAL (5%), UNITED STATES (1%)
Platform Engagement	Instagram: 75,774 avg likes/post · Youtube: 140,237 avg views/post	Best reach: Youtube 140,237 avg views; best engagement: Instagram 75,774 avg likes

Top Brand Affinities

ChilliBeans

Score: 21.63

Itaipava

Score: 18.68

Lojas Renner

Score: 15.49

Cacau Show

Score: 13.96

Riachuelo

Score: 10.10

Moda Praia

Score: 9.94

Havaianas

Score: 9.29

Boticario

Score: 8.84

Lollapalooza

Score: 8.17

Xerox

Score: 7.38

Banco Bradesco

Score: 6.97

Pfizer

Score: 6.41

Brand	Category	Score
ChilliBeans		21.63
Itaipava		18.68
Lojas Renner		15.49
Cacau Show		13.96
Riachuelo		10.10
Moda Praia		9.94
Havaianas		9.29
Boticario		8.84
Lollapalooza		8.17
Xerox		7.38
Banco Bradesco		6.97
Pfizer		6.41
Amstel		6.20
Eudora		4.70
Budweiser		4.22
Tomorrowland		3.78
Avon		3.11
Mary Kay		3.05
Heineken		2.62
shein		2.54
SheInside		2.18
Mitsubishi		2.07
Lacoste		1.93
Vogue		1.92
Oakley		1.91
Aperol		1.86
Coachella		1.41
Pixar		1.31
Calvin Klein		1.22
Ray-Ban		1.19
DC Entertainment		1.17
Coca-Cola		1.09
Red Bull		1.08
HBO		1.07
Spotify Music		1.05
Polaroid		1.00
L'Oréal Paris		0.97
Pepsi		0.97
Airbnb		0.95
Nutella		0.93
Xiaomi		0.93
Levi's		0.92
Walt Disney		0.91
Tommy Hilfiger		0.87
Pandora		0.84
Puma		0.82
Prada		0.78
Netflix		0.78
MAC Cosmetics		0.76
Christian Dior		0.72