Pedro Sampaio
Genres
Scores
Biography
His second album, "ASTRO," features popular hits like "POCPOC" and "CAVALINHO," amassing over 500 million streams and becoming the most listened-to pop/funk album on Spotify Brazil in 2024. Sampaio has performed at major music festivals worldwide, including Rock in Rio, Lollapalooza Brasil, and Rock in Rio Lisboa, and has embarked on successful tours across Europe, selling out venues in 9 countries. He made history as the first funk DJ to headline Rock in Rio Portugal, drawing a record-breaking crowd of over 80,000 people.
Additionally, Sampaio has opened for artists like Anitta and hosted the official after-party for Madonna's "The Celebration Tour" in Rio de Janeiro, attended by over 1.6 million fans. His work has earned him a Grammy Latino nomination for "Joga Pra Lua" in the Best Urban Performance in Portuguese category.
Pedro Sampaio resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, PORTUGAL, UNITED STATES. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 140,237 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with ChilliBeans, Itaipava, Lojas Renner maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,843,319 · Engagements 79,785 · Rate 0.7% Posts 1,855 · Views 140,237 · Avg Likes 79,744 · Avg Comments 924 · Avg Views 140,237 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
BRAZIL (90%) PORTUGAL (5%) UNITED STATES (1%) JAPAN (1%) PARAGUAY (1%) |
Top regions: BRAZIL (90%), PORTUGAL (5%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 75,774 avg likes/post · Youtube: 140,237 avg views/post | Best reach: Youtube 140,237 avg views; best engagement: Instagram 75,774 avg likes |
Top Brand Affinities
ChilliBeans
Itaipava
Lojas Renner
Cacau Show
Riachuelo
Moda Praia
Havaianas
Boticario
Lollapalooza
Xerox
Banco Bradesco
Pfizer
| Brand | Category | Score |
|---|---|---|
| ChilliBeans | 21.63 | |
| Itaipava | 18.68 | |
| Lojas Renner | 15.49 | |
| Cacau Show | 13.96 | |
| Riachuelo | 10.10 | |
| Moda Praia | 9.94 | |
| Havaianas | 9.29 | |
| Boticario | 8.84 | |
| Lollapalooza | 8.17 | |
| Xerox | 7.38 | |
| Banco Bradesco | 6.97 | |
| Pfizer | 6.41 | |
| Amstel | 6.20 | |
| Eudora | 4.70 | |
| Budweiser | 4.22 | |
| Tomorrowland | 3.78 | |
| Avon | 3.11 | |
| Mary Kay | 3.05 | |
| Heineken | 2.62 | |
| shein | 2.54 | |
| SheInside | 2.18 | |
| Mitsubishi | 2.07 | |
| Lacoste | 1.93 | |
| Vogue | 1.92 | |
| Oakley | 1.91 | |
| Aperol | 1.86 | |
| Coachella | 1.41 | |
| Pixar | 1.31 | |
| Calvin Klein | 1.22 | |
| Ray-Ban | 1.19 | |
| DC Entertainment | 1.17 | |
| Coca-Cola | 1.09 | |
| Red Bull | 1.08 | |
| HBO | 1.07 | |
| Spotify Music | 1.05 | |
| Polaroid | 1.00 | |
| L'Oréal Paris | 0.97 | |
| Pepsi | 0.97 | |
| Airbnb | 0.95 | |
| Nutella | 0.93 | |
| Xiaomi | 0.93 | |
| Levi's | 0.92 | |
| Walt Disney | 0.91 | |
| Tommy Hilfiger | 0.87 | |
| Pandora | 0.84 | |
| Puma | 0.82 | |
| Prada | 0.78 | |
| Netflix | 0.78 | |
| MAC Cosmetics | 0.76 | |
| Christian Dior | 0.72 |
Official Profiles
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LoginArtist: Pedro Sampaio
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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