Pedro Fernández Brand Affinity ranks highest Univision at 26.95% . Very Strong. Score DMDB 61.66% | Fanbase 51.06%

Pedro Fernández — latin artist from MX.

Pedro Fernández, a Mexican singer and actor, is known as "El Aventurero de América." Hailing from Guadalajara, Jalisco, he began his career at the age of…

Pedro Fernández

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bc0-f8c7-72c0-ace9-a0369fe50396

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Genres

latinlatintropicalregional mexicanmariachirancheraregional mexican music

Influential: 61.66% Fanbase: 51.06% Trending: 66.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 26.95% • Very Strong

As of 2025-09-09

3,876,059

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.66% | Fanbase 51.06% | Trending 66.96% | CAREER STAGE: MAINSTREAM

Biography

Pedro Fernández, a Mexican singer and actor, is known as "El Aventurero de América." Hailing from Guadalajara, Jalisco, he began his career at the age of seven. With numerous records, movies, and soap operas to his name, Pedro has garnered a loyal following over his four-decade career. He has been honored with multiple national and international awards, including Latin Grammys, and has achieved over 26 platinum records.

Report Date: 2025-09-09

Pedro Fernández performs best with fans in the 18-24 range, concentrated in MEXICO, UNITED STATES, COLOMBIA. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 201,950 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Univision, Movistar, Cafecito, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pedro Fernández is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pedro Fernández score 0.38% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:3,876,059

Engagements:14,543

Rate:0.4%

Posts:1,243

Avg Likes:13,702

Avg Comments:321

Avg Views:211,135

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,876,059 · Engagements 14,543 · Rate 0.4% Posts 1,243 · Views 211,135 · Avg Likes 13,702 · Avg Comments 321 · Avg Views 211,135	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 32% 35-44: 14% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	MEXICO (39%) UNITED STATES (13%) COLOMBIA (7%) ECUADOR (7%) PERU (7%)	Top regions: MEXICO (39%), UNITED STATES (13%), COLOMBIA (7%)
Platform Engagement	Instagram: 1,965 avg likes/post · Tiktok: 201,950 avg views/post · Youtube: 9,185 avg views/post	Best reach: Tiktok 201,950 avg views; best engagement: Tiktok 10,927 avg likes

Top Brand Affinities

Univision

Score: 26.95

Movistar

Score: 12.11

Cafecito

Score: 7.43

Suavecito

Score: 6.53

Macy's

Score: 5.98

Aéropostale

Score: 5.24

iHeartRadio Music Awards

Score: 4.33

Verizon

Score: 4.25

VidaSana

Score: 3.99

Amway

Score: 3.89

MTV

Score: 3.49

Colgate

Score: 3.33

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Top Brand Affinities

Brand	Category	Score
Univision		26.95
Movistar		12.11
Cafecito		7.43
Suavecito		6.53
Macy's		5.98
Aéropostale		5.24
iHeartRadio Music Awards		4.33
Verizon		4.25
VidaSana		3.99
Amway		3.89
MTV		3.49
Colgate		3.33
Philips		3.32
Acura		3.06
Herbalife		3.04
NBC		2.93
Nestlé		2.90
Snoopy And The Peanuts Gang		2.59
Pic Collage		2.18
Forever 21		2.15
Coachella		2.00
Tomorrowland		1.83
Chipotle Mexican Grill		1.75
Paramount Pictures		1.67
Guess		1.66
Fenty beauty		1.63
Cadillac		1.61
Los Angeles Lakers		1.58
Pepsi		1.53
musical.ly		1.53
Microsoft		1.51
Target		1.50
Bellagio		1.40
CBS		1.38
Spotify Music		1.36
SheInside		1.35
Warner Bros		1.34
Walmart		1.31
Mazda		1.29
Heineken		1.26
WWE		1.25
Xbox		1.23
Hyundai		1.22
Coca-Cola		1.21
Reebok		1.19
shein		1.14
Costco		1.13
Anastasia Beverly Hills		1.09
Pixar		1.07
Mitsubishi		1.06