Pearson Sound

Pearson Sound — electronic artist from GB.

Pearson Sound is a highly regarded figure at the forefront of UK soundsystems and contemporary dancefloor music. As a producer, DJ, and mix engineer, he is…

Influence: 51.74% Fanbase: 26.86% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 188.52% • Very Strong

As of 2025-09-09

33,169

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:27:11 UTC

Genres

electronicelectronicfloat housebass musicfuture garageclassic dubstepfootworkoutsider houseother electronic music

Biography

Pearson Sound is a highly regarded figure at the forefront of UK soundsystems and contemporary dancefloor music. As a producer, DJ, and mix engineer, he is known for his dark rhythmic grooves, intricate percussive arrangements, and precise melodic details. Pearson Sound's work spans from his early dub-heavy tracks inspired by London clubs FWD>> and DMZ to recent hits like "Alien Mode" and "Red Sky," showcasing his commitment to pushing boundaries and embracing futurism in his sound.

Beyond his role as one of the founders of the influential Hessle Audio label, Pearson Sound's artistic evolution is driven by a symbiotic relationship between his production work and DJing. His self-titled debut album in 2015 exemplified his desire to experiment with music forms, while his live sets, on-the-fly edits, and collaborative DJ performances demonstrate his ever-evolving signature style that blurs genre boundaries and pushes the envelope in electronic music.

Top Brand Affinities

Report Date: 2025-09-09

Pearson Sound draws 25-34 & 18-24 audiences and holds attention in UNITED KINGDOM, UNITED STATES, FRANCE. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 5,708 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pearson Sound score 4.33% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:33,169

Engagements:1,437

Rate:4.3%

Posts:126

Avg Likes:1,437

Avg Comments:68

Avg Views:5,708

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,169 · Engagements 1,437 · Rate 4.3% Posts 126 · Views 5,708 · Avg Likes 1,437 · Avg Comments 68 · Avg Views 5,708	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 38% 35-44: 11% 45-64: 3%	Largest: 25-34 (44%); next: 18-24 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (18%) FRANCE (8%) GERMANY (6%) ITALY (5%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (18%), FRANCE (8%)
Platform Engagement	Instagram: 1,305 avg likes/post · Youtube: 5,708 avg views/post	Best reach: Youtube 5,708 avg views; best engagement: Instagram 1,305 avg likes

Top Brand Affinities

Mixcloud

Score: 188.52

MOOG

Score: 88.06

Ableton

Score: 71.87

Akai

Score: 37.33

SoundCloud

Score: 33.43

Pioneer

Score: 33.38

Marcelle

Score: 19.39

Sennheiser

Score: 16.28

Tate Modern

Score: 12.39

Vauxhall

Score: 10.82

Atmos

Score: 9.24

Beats Electronics

Score: 8.30

Brand	Category	Score
Mixcloud		188.52
MOOG		88.06
Ableton		71.87
Akai		37.33
SoundCloud		33.43
Pioneer		33.38
Marcelle		19.39
Sennheiser		16.28
Tate Modern		12.39
Vauxhall		10.82
Atmos		9.24
Beats Electronics		8.30
Stone Island		7.65
Stüssy		7.07
Carhartt		7.05
Spotify Music		6.63
Garnier		6.29
Holden		5.74
Tomorrowland		5.09
Coachella		5.06
Warner Bros		3.67
Guinness		3.56
Kodak		3.40
Showtime		3.21
BBC		3.16
Intel		2.76
ASICS		2.74
Tesco		2.61
Polaroid		2.57
Dr. Martens		2.47
Pantone Inc		2.46
Lollapalooza		2.42
Fujifilm		2.42
Matrix		2.29
Aperol		2.26
Budweiser		2.22
Nokia		2.18
MTV		2.18
The North Face		2.07
Red Bull		2.06
Tinder		2.04
Paramount Pictures		1.97
New Balance		1.86
Supreme		1.84
Lush		1.80
Yamaha		1.77
Reebok		1.73
Prada		1.71
Paypal		1.62
Vogue		1.55