Pearl & The Oysters
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
33,242
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:06:39 UTC
Genres
Biography
Their second LP on Stones Throw, "Planet Pearl," continues the band's signature dreamy escapism while also delving into themes of alienation and reality. Through hypnotic melodies and vivid imagery, Juju and Jojo explore the challenges of navigating the complexities of modern life, from the digital age to the rootlessness of constant touring.
Pearl & The Oysters converts attention from 25-34 & 18-24 audiences across UNITED STATES, JAPAN, FRANCE. Audience shape is heavily male (76%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,183 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ampeg, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 33,242 · Engagements 1,093 · Rate 3.3% Posts 145 · Views 2,960 · Avg Likes 1,076 · Avg Comments 31 · Avg Views 2,960 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 36% 35-44: 13% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (36%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (48%) JAPAN (9%) FRANCE (5%) UNITED KINGDOM (5%) SOUTH KOREA (3%) |
Top regions: UNITED STATES (48%), JAPAN (9%), FRANCE (5%) |
| Platform Engagement | Instagram: 814 avg likes/post · Youtube: 1,183 avg views/post | Best reach: Youtube 1,183 avg views; best engagement: Instagram 814 avg likes |
Top Brand Affinities
MOOG
Ampeg
Mixcloud
Ableton
Akai
Pro Tools
Akg
Publix
Sennheiser
Spotify Music
SoundCloud
Ricard
| Brand | Category | Score |
|---|---|---|
| MOOG | 81.18 | |
| Ampeg | 49.59 | |
| Mixcloud | 29.00 | |
| Ableton | 21.44 | |
| Akai | 17.19 | |
| Pro Tools | 17.17 | |
| Akg | 16.38 | |
| Publix | 14.03 | |
| Sennheiser | 11.09 | |
| Spotify Music | 10.22 | |
| SoundCloud | 9.45 | |
| Ricard | 9.31 | |
| Amazon Music | 7.92 | |
| Kodak | 6.50 | |
| Coachella | 5.59 | |
| Tinder | 5.19 | |
| Polaroid | 5.17 | |
| Emporium | 4.97 | |
| Taco Bell | 4.94 | |
| Kickstarter | 4.70 | |
| Coors | 4.55 | |
| Holden | 4.51 | |
| Margaritaville | 4.44 | |
| Beats Electronics | 4.20 | |
| Leica | 3.94 | |
| Cartoon Network | 3.80 | |
| Oculus | 3.78 | |
| Lollapalooza | 3.75 | |
| MTV | 3.74 | |
| Columbia Pictures | 3.71 | |
| Showtime | 3.58 | |
| Urban Outfitters | 3.47 | |
| Garnier | 3.38 | |
| Fujifilm | 3.34 | |
| Stüssy | 3.30 | |
| Comedy Central | 3.28 | |
| NBC | 3.14 | |
| Busch | 3.06 | |
| Dr. Martens | 2.97 | |
| Paypal | 2.95 | |
| Carhartt | 2.89 | |
| Panasonic | 2.87 | |
| Mulberry | 2.77 | |
| Warner Bros | 2.73 | |
| WWE | 2.73 | |
| Philips | 2.67 | |
| Nickelodeon | 2.66 | |
| Aperol | 2.61 | |
| Adobe | 2.55 | |
| Paramount Pictures | 2.51 |
Official Profiles
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LoginArtist: Pearl & The Oysters
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | Pearl & The Oysters, Mamalarky | Teragram Ballroom | Los Angeles, United States |
