Payung Teduh Brand Affinity ranks highest Oppo at 19.70% . Very Strong. Score DMDB 58.83% | Fanbase 53.80%

Payung Teduh — pop artist from ID.

Payung Teduh is an Indonesian folk-pop band formed in 2007 in Jakarta. The band consists of Is, Comi, Cito, and Ajier. They gained popularity with their debut…

Payung Teduh

Established

Country: ID | Artist ID: 11e81bbf-2999-5014-afc7-a0369fe50396

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Genres

poppopindonesian popindonesian indieindie popasian popfolk & traditionalindonesian folk

Influential: 58.83% Fanbase: 53.80% Trending: 61.34%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 19.70% • Very Strong

As of 2025-09-09

1,172,938

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.83% | Fanbase 53.80% | Trending 61.34% | CAREER STAGE: MID_LEVEL

Biography

Payung Teduh is an Indonesian folk-pop band formed in 2007 in Jakarta. The band consists of Is, Comi, Cito, and Ajier. They gained popularity with their debut album, "Dunia Batas," released in 2010. Payung Teduh's music is characterized by acoustic guitars and poetic lyrics, drawing inspiration from traditional Indonesian music.

In 2017, the band faced controversy when a video surfaced of a member making inappropriate remarks. Despite this, Payung Teduh continued to perform and release music. They have since established themselves as a prominent presence in the Indonesian music scene, known for their introspective and melodic sound.

Report Date: 2025-09-09

Payung Teduh builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, MALAYSIA, UNITED STATES. With a heavily male (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (465,888 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Oppo, Garuda Indonesia, Dota 2 point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Payung Teduh score 0.88% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Dota 2

Followers:1,172,938

Engagements:10,320

Rate:0.9%

Posts:188

Avg Likes:9,711

Avg Comments:527

Avg Views:465,888

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,172,938 · Engagements 10,320 · Rate 0.9% Posts 188 · Views 465,888 · Avg Likes 9,711 · Avg Comments 527 · Avg Views 465,888	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 10% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (2%) GERMANY (0%) UNITED KINGDOM (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 3,292 avg likes/post · Tiktok: 0 avg views/post · Youtube: 465,888 avg views/post	Best reach: Youtube 465,888 avg views; best engagement: Youtube 6,419 avg likes

Top Brand Affinities

Oppo

Score: 19.70

Garuda Indonesia

Score: 12.67

Dota 2

Score: 6.00

Xiaomi

Score: 5.20

Fujifilm

Score: 3.93

Bajaj

Score: 3.81

Pizza Hut

Score: 3.78

Gundam

Score: 3.50

Snapseed

Score: 3.49

Hot Wheels

Score: 3.34

ASUS

Score: 3.34

Carrefour

Score: 3.27

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Top Brand Affinities

Brand	Category	Score
Oppo		19.70
Garuda Indonesia		12.67
Dota 2		6.00
Xiaomi		5.20
Fujifilm		3.93
Bajaj		3.81
Pizza Hut		3.78
Gundam		3.50
Snapseed		3.49
Hot Wheels		3.34
ASUS		3.34
Carrefour		3.27
UNIQLO		2.96
Converse		2.93
Preloved		2.79
Petronas		2.72
Coffeegram		2.71
Vans		2.70
A Game of Tones		2.69
Intel		2.58
Yamaha		2.53
Nokia		2.46
Honda		2.44
Kodak		2.28
Suzuki		2.21
New Balance		2.02
Universal		1.92
National Geographic		1.89
Volvo		1.87
Canon		1.83
ASICS		1.67
musical.ly		1.67
The North Face		1.65
Mitsubishi Motors		1.64
Adobe		1.64
Nikon		1.54
Sony		1.54
GoPro		1.50
Samsung Group		1.39
Levi's		1.19
Google		1.19
Mitsubishi		1.09
Spotify Music		1.09
Toyota		1.04
Marvel		0.94
Adidas		0.93
Supreme		0.86
Puma		0.84
H&M		0.79
SoundCloud		0.74