Payton

Payton — pop artist from US.

In 2015, I began creating music on my Macbook with no prior experience. Teaching myself by using Ableton and watching tutorials on YouTube, I started with…

Influence: 51.97% Fanbase: 31.73% Trending: 62.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pull&Bear • 6.58% • Very Strong

As of 2025-09-08

5,279,449

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:18 UTC

Genres

popsocial media poppopmainstream popalternativealternative

Biography

In 2015, I began creating music on my Macbook with no prior experience. Teaching myself by using Ableton and watching tutorials on YouTube, I started with basic trap remixes and original tracks featuring simple synths. Since then, I have continued to make music, finding solace and nostalgia in the process. Whether working alone or collaborating with loved ones, music has become a cherished means of reliving past experiences. I encourage others to embark on their own musical journey and thank you for listening to my creations.

Top Brand Affinities

Report Date: 2025-09-08

Payton indexes high with fans in the 18-24 range in RUSSIA, UNITED STATES, UKRAINE. The skew is heavily female (83%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 15,535 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Pull&Bear, American Airlines, American Eagle, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Payton when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Payton score 0.44% — Low bucket.

Brand: Pull&BearBrand: American AirlinesBrand: American Eagle

Followers:5,279,449

Engagements:23,094

Rate:0.4%

Posts:73

Avg Likes:22,944

Avg Comments:348

Avg Views:15,535

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,279,449 · Engagements 23,094 · Rate 0.4% Posts 73 · Views 15,535 · Avg Likes 22,944 · Avg Comments 348 · Avg Views 15,535	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 13-17: 21% 25-34: 12% 35-44: 3%	Largest: 18-24 (62%); next: 13-17 (21%)
Gender Split	Female: 83% Male: 17% Non-binary/Other: 0%	Skews female (83%)
Top Countries	RUSSIA (33%) UNITED STATES (16%) UKRAINE (6%) BRAZIL (4%) CANADA (3%)	Top regions: RUSSIA (33%), UNITED STATES (16%), UKRAINE (6%)
Platform Engagement	Instagram: 20,676 avg likes/post · Youtube: 15,535 avg views/post	Best reach: Youtube 15,535 avg views; best engagement: Instagram 20,676 avg likes

Top Brand Affinities

Pull&Bear

Score: 6.58

American Airlines

Score: 6.36

American Eagle

Score: 6.20

Champion

Score: 5.57

CBS Television Studios

Score: 5.35

CBS

Score: 4.32

Urban Outfitters

Score: 3.75

Nickelodeon

Score: 3.59

GAP

Score: 3.59

Dr. Martens

Score: 3.44

AliExpress

Score: 3.43

Stradivarius

Score: 2.61

Brand	Category	Score
Pull&Bear		6.58
American Airlines		6.36
American Eagle		6.20
Champion		5.57
CBS Television Studios		5.35
CBS		4.32
Urban Outfitters		3.75
Nickelodeon		3.59
GAP		3.59
Dr. Martens		3.44
AliExpress		3.43
Stradivarius		2.61
shein		2.58
Burger King		2.55
Bershka		2.48
Sprite		2.39
Fila		2.31
Hollister Co		2.29
New Balance		2.27
Fenty beauty		2.27
SheInside		2.25
Polo Ralph Lauren		2.25
Busch		2.13
musical.ly		2.07
Coachella		1.97
Dolce & Gabbana		1.91
LEGOLAND		1.86
Cartier		1.84
Forever 21		1.80
Walmart		1.55
Yves Saint Laurent		1.54
Target		1.54
Balenciaga		1.53
Vogue		1.46
Converse		1.45
Chrysler		1.43
Vans		1.41
Calvin Klein		1.38
Walt Disney		1.33
Snapseed		1.25
H&M		1.25
FashionNova		1.22
Bellagio		1.22
Starbucks		1.21
Versace		1.17
Maybelline		1.15
Guess		1.11
Levi's		1.10
Pokemon Go		1.04
Pepsi		1.04