Payroll Giovanni
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
438,878
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:39 UTC
Genres
Biography
Payroll Giovanni reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, MEXICO. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (8,944 avg likes per post); Instagram layers on depth and replies. The audience sits near Spinrilla, WNBA, Benihana, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 438,878 · Engagements 8,944 · Rate 2.0% Posts 99 · Views 0 · Avg Likes 8,944 · Avg Comments 310 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 53% 18-24: 21% 35-44: 21% 45-64: 3% |
Largest: 25-34 (53%); next: 18-24 (21%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (95%) CANADA (1%) MEXICO (0%) UNITED KINGDOM (0%) JAMAICA (0%) |
Top regions: UNITED STATES (95%), CANADA (1%), MEXICO (0%) |
| Platform Engagement | Instagram: 8,944 avg likes/post | best engagement: Instagram 8,944 avg likes |
Top Brand Affinities
Spinrilla
WNBA
Benihana
True Religion
Palm Angels
Hennessy
Marni
New Era
Pro Tools
Amazon Music
Andis
Moncler
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 39.81 | |
| WNBA | 22.70 | |
| Benihana | 21.63 | |
| True Religion | 20.43 | |
| Palm Angels | 19.44 | |
| Hennessy | 14.05 | |
| Marni | 11.91 | |
| New Era | 10.86 | |
| Pro Tools | 9.54 | |
| Amazon Music | 8.76 | |
| Andis | 8.67 | |
| Moncler | 8.38 | |
| Pontiac | 8.27 | |
| Maison Margiela | 8.20 | |
| Maybach | 7.81 | |
| Steve Madden | 7.80 | |
| Foot Locker | 7.62 | |
| Sneaker News | 7.35 | |
| Lanvin | 6.98 | |
| iHeartRadio Music Awards | 6.94 | |
| SoundCloud | 6.90 | |
| Kappa | 6.29 | |
| Verizon | 6.22 | |
| FashionNova | 5.91 | |
| ESPN | 5.90 | |
| Champion | 5.77 | |
| Sneakerhead | 5.42 | |
| Cartier | 5.17 | |
| Alexander McQueen | 4.90 | |
| Beats Electronics | 4.73 | |
| NBA | 4.67 | |
| MTV | 4.49 | |
| Carhartt | 4.33 | |
| Nice Kicks | 4.24 | |
| TOM FORD | 4.12 | |
| NFL | 4.03 | |
| Kodak | 4.01 | |
| Los Angeles Lakers | 3.98 | |
| Versace | 3.94 | |
| Cadillac | 3.70 | |
| BALMAIN | 3.59 | |
| Balenciaga | 3.58 | |
| Stüssy | 3.50 | |
| Supreme | 3.48 | |
| Christian Louboutin | 3.47 | |
| Spotify Music | 3.28 | |
| Gucci | 3.17 | |
| Burberry | 3.16 | |
| Moschino | 3.11 | |
| Acura | 3.06 |
Official Profiles
Login to view Contact
LoginArtist: Payroll Giovanni
The map shows every radio station that aired Payroll Giovanni today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
