PAWSA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
900,436
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:42:11 UTC
Genres
Biography
PAWSA converts attention from 18-24 & 25-34 audiences across BRAZIL, SPAIN, ITALY. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 298,788 avg views per post, with supportive conversation on Instagram. Shared audience with Allen & Heath, Mixcloud, Pioneer underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 900,436 · Engagements 51,857 · Rate 5.8% Posts 329 · Views 446,538 · Avg Likes 51,316 · Avg Comments 554 · Avg Views 446,538 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 37% 35-44: 8% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (37%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
BRAZIL (12%) SPAIN (9%) ITALY (8%) UNITED KINGDOM (7%) ARGENTINA (7%) |
Top regions: BRAZIL (12%), SPAIN (9%), ITALY (8%) |
| Platform Engagement | Instagram: 38,764 avg likes/post · Tiktok: 147,750 avg views/post · Youtube: 298,788 avg views/post | Best reach: Youtube 298,788 avg views; best engagement: Instagram 38,764 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
SoundCloud
SUSHISAMBA
Vauxhall
Sennheiser
Akai
Tomorrowland
Palm Angels
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 133.41 | |
| Mixcloud | 83.56 | |
| Pioneer | 83.27 | |
| Ableton | 51.98 | |
| MOOG | 28.47 | |
| SoundCloud | 19.49 | |
| SUSHISAMBA | 18.96 | |
| Vauxhall | 18.28 | |
| Sennheiser | 16.85 | |
| Akai | 16.08 | |
| Tomorrowland | 15.70 | |
| Palm Angels | 13.29 | |
| Trancefamily | 11.63 | |
| Dom Pérignon | 10.79 | |
| JACQUEMUS | 10.28 | |
| Amazon Music | 8.89 | |
| MISSGUIDED | 7.75 | |
| Dsquared | 7.71 | |
| Beats Electronics | 6.95 | |
| Stone Island | 6.69 | |
| Kappa | 6.15 | |
| Stüssy | 5.95 | |
| Maison Margiela | 5.87 | |
| boohoo | 5.71 | |
| Dolce & Gabbana | 5.59 | |
| Carlsberg | 5.54 | |
| KARL LAGERFELD | 5.52 | |
| Calzedonia | 5.49 | |
| Miu Miu | 5.46 | |
| BALMAIN | 5.41 | |
| Loewe | 5.36 | |
| American Airlines | 5.34 | |
| Urban Outfitters | 4.80 | |
| Spotify Music | 4.75 | |
| Harrods | 4.26 | |
| Pull&Bear | 4.26 | |
| Moncler | 4.09 | |
| Fendi | 3.67 | |
| Smirnoff | 3.66 | |
| Coachella | 3.50 | |
| Lollapalooza | 3.32 | |
| Bacardi | 3.24 | |
| Campari | 3.22 | |
| ASOS | 2.95 | |
| Moschino | 2.90 | |
| Armani | 2.76 | |
| Dr. Martens | 2.76 | |
| TOM FORD | 2.74 | |
| Red Bull | 2.70 | |
| Heineken | 2.64 |
Official Profiles
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LoginArtist: PAWSA
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-01 02:30 UTC | PAWSA | Alexandra Palace Theatre | London, United Kingdom |
