Pavement

Pavement — pop artist from US.

Pavement, a pioneering band in the '90s American underground scene, stood out with their unique blend of fractured songs, cryptic lyrics, and lo-fi aesthetic.…

Influence: 63.85% Fanbase: 53.11% Trending: 69.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 36.24% • Very Strong

As of 2025-09-09

253,188

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:40 UTC

Genres

popindie popdream poprockmodern rockrockart rocknew wavealternativealternative rockindie rockelectroniclo-fifolk & traditionalfreak folkanti-folk

Biography

Pavement, a pioneering band in the '90s American underground scene, stood out with their unique blend of fractured songs, cryptic lyrics, and lo-fi aesthetic. Initially a studio project led by Stephen Malkmus and Scott Kannberg, Pavement's music gradually evolved into a full-fledged band, gaining a devoted following among musicians, indie fans, and critics alike. Despite a brief flirtation with mainstream success with their 1994 album Crooked Rain, Crooked Rain, the band ultimately chose to remain true to their underground roots, solidifying their status as one of the most influential indie rock bands of the decade.

Throughout their career, Pavement's sound evolved from their early lo-fi beginnings to a more polished, accessible sound, culminating in albums like Brighten the Corners and Terror Twilight. Despite internal tensions and speculation about the band's future, Pavement left an enduring legacy in indie rock, as evidenced by expanded reissues of their seminal albums and a successful reunion tour in 2010. While the band members eventually pursued solo projects, their impact on the indie music landscape remains undeniable, cementing their place as trailblazers in the genre.

Top Brand Affinities

Report Date: 2025-09-09

Pavement has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (71%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 11,250 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, MOOG, HBO Max signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pavement score 0.72% — Low bucket.

Brand: AmpegBrand: MOOGBrand: HBO Max

Followers:253,188

Engagements:1,823

Rate:0.7%

Posts:1,285

Avg Likes:1,788

Avg Comments:32

Avg Views:11,711

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 253,188 · Engagements 1,823 · Rate 0.7% Posts 1,285 · Views 11,711 · Avg Likes 1,788 · Avg Comments 32 · Avg Views 11,711	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 16% 45-64: 9%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (35%) BRAZIL (8%) UNITED KINGDOM (8%) ARGENTINA (4%) CANADA (4%)	Top regions: UNITED STATES (35%), BRAZIL (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 1,501 avg likes/post · Tiktok: 11,250 avg views/post · Youtube: 461 avg views/post	Best reach: Tiktok 11,250 avg views; best engagement: Instagram 1,501 avg likes

Top Brand Affinities

Ampeg

Score: 36.24

MOOG

Score: 30.49

HBO Max

Score: 10.19

Tate Modern

Score: 7.31

Ableton

Score: 6.96

Spotify Music

Score: 6.92

Lollapalooza

Score: 6.40

Columbia Pictures

Score: 5.66

Nixon

Score: 5.29

Paramount Pictures

Score: 5.13

SoundCloud

Score: 4.82

Kodak

Score: 4.65

Brand	Category	Score
Ampeg		36.24
MOOG		30.49
HBO Max		10.19
Tate Modern		7.31
Ableton		6.96
Spotify Music		6.92
Lollapalooza		6.40
Columbia Pictures		5.66
Nixon		5.29
Paramount Pictures		5.13
SoundCloud		4.82
Kodak		4.65
Pilsner Urquell		4.58
Oculus		4.44
Leica		4.40
Coachella		4.34
MTV		4.17
Polaroid		3.95
Comedy Central		3.84
Kickstarter		3.74
Hurley		3.67
Warner Bros		3.63
Campari		3.22
Budweiser		3.15
Nickelodeon		3.03
Olympus		3.03
Guinness		2.69
Emporium		2.60
BBC		2.58
Fujifilm		2.57
Busch		2.57
Cadillac		2.36
Dr. Martens		2.29
Star Wars		2.25
Tinder		2.23
Nintendo		2.19
Lush		2.14
Philips		2.12
Jaguar		2.10
Snoopy And The Peanuts Gang		2.06
Pepsi		2.02
LEGOLAND		1.99
AMC		1.96
Showtime		1.94
Airbnb		1.91
Costco		1.89
WWE		1.86
Pixar		1.75
Lego		1.72
Sprite		1.69