PaulWetz

PaulWetz — pop artist from DE.

In 2025, I will be going on tour. Come join me :) Best wishes, Paul.

Influence: 51.35% Fanbase: 24.98% Trending: 64.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

KaDeWe • 28.04% • Very Strong

As of 2025-09-08

387,203

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:30 UTC

Genres

popindie poppopelectronicdance

Biography

In 2025, I will be going on tour. Come join me :) Best wishes, Paul.

Top Brand Affinities

Report Date: 2025-09-08

PaulWetz maintains consistent pull among 18-24 & 25-34 audiences across GERMANY, TüRKIYE, UNITED STATES. The audience leans heavily male (66%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,330 avg views per post; Instagram functions as the community touchpoint. Affinity with KaDeWe, Gamescom, Augustiner Helles makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PaulWetz score 0.53% — Low bucket.

Brand: KaDeWeBrand: GamescomBrand: Augustiner Helles

Followers:387,203

Engagements:2,043

Rate:0.5%

Posts:1,369

Avg Likes:2,016

Avg Comments:34

Avg Views:8,694

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 387,203 · Engagements 2,043 · Rate 0.5% Posts 1,369 · Views 8,694 · Avg Likes 2,016 · Avg Comments 34 · Avg Views 8,694	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 11% 13-17: 3%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	GERMANY (45%) TüRKIYE (10%) UNITED STATES (5%) INDIA (3%) MEXICO (3%)	Top regions: GERMANY (45%), TüRKIYE (10%), UNITED STATES (5%)
Platform Engagement	Instagram: 1,711 avg likes/post · Tiktok: 3,364 avg views/post · Youtube: 5,330 avg views/post	Best reach: Youtube 5,330 avg views; best engagement: Instagram 1,711 avg likes

Top Brand Affinities

KaDeWe

Score: 28.04

Gamescom

Score: 18.85

Augustiner Helles

Score: 15.80

Hummel

Score: 13.15

Braun

Score: 11.37

Beck`s

Score: 9.86

Zalando

Score: 9.76

Amazon Music

Score: 9.24

Lufthansa

Score: 8.78

Paulaner

Score: 7.96

KARL LAGERFELD

Score: 7.67

Lidl

Score: 7.42

Brand	Category	Score
KaDeWe		28.04
Gamescom		18.85
Augustiner Helles		15.80
Hummel		13.15
Braun		11.37
Beck`s		9.86
Zalando		9.76
Amazon Music		9.24
Lufthansa		8.78
Paulaner		7.96
KARL LAGERFELD		7.67
Lidl		7.42
Ableton		5.47
Polaroid		4.65
Leica		4.36
Haribo		4.05
Dr. Martens		3.92
Lollapalooza		3.79
Aperol		3.65
Heinz		3.54
Olympus		3.35
IKEA		3.23
Kodak		3.14
Carhartt		3.03
Urban Outfitters		3.02
Besiktas		3.02
Pull&Bear		2.98
Vans		2.82
Ray-Ban		2.78
ASOS		2.70
Sony		2.58
Tomorrowland		2.47
Audi		2.45
Volkswagen		2.40
Faber-Castell		2.40
Jack Daniels		2.36
Travelgram		2.32
Busch		2.29
Canon		2.26
Beats Electronics		2.22
Geocaching		2.20
Fujifilm		2.15
Calvin Klein		2.14
SoundCloud		2.12
GoPro		2.10
AMC		2.08
ASICS		2.05
Fiat		2.04
Mercedes-Benz		1.99
Red Bull		1.97