Paula Toller

Paula Toller — pop artist from BR.

Paula Toller's career is synonymous with that of the band Kid Abelha, one of Brazil's biggest music phenomena with nine million records sold over 38 years, a…

Influence: 52.42% Fanbase: 34.86% Trending: 61.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Banco Bradesco • 17.81% • Very Strong

As of 2025-09-09

975,045

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:32 UTC

Genres

poppoplatinmpb

Biography

Paula Toller's career is synonymous with that of the band Kid Abelha, one of Brazil's biggest music phenomena with nine million records sold over 38 years, a vast collection of hits, and numerous gold, platinum, and diamond albums. Despite the band disbanding at the height of their success, Paula continues to captivate Brazilian fans with her distinctive voice in a successful solo career, high-quality performances, compelling lyrics, and multiple awards.

Top Brand Affinities

Report Date: 2025-09-09

Paula Toller stands out with 25-34 & 35-44 audiences across BRAZIL, PORTUGAL, UNITED STATES. The profile is heavily male (57%), and content lands hardest on Youtube, where posts average 2,411 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Banco Bradesco, Itaipava, Ambev, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Paula Toller a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paula Toller score 0.19% — Low bucket.

Brand: Banco BradescoBrand: ItaipavaBrand: Ambev

Followers:975,045

Engagements:1,875

Rate:0.2%

Posts:2,187

Avg Likes:1,863

Avg Comments:103

Avg Views:2,411

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 975,045 · Engagements 1,875 · Rate 0.2% Posts 2,187 · Views 2,411 · Avg Likes 1,863 · Avg Comments 103 · Avg Views 2,411	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 29% 45-64: 20% 18-24: 15%	Largest: 25-34 (34%); next: 35-44 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) ARGENTINA (1%) GERMANY (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,636 avg likes/post · Youtube: 2,411 avg views/post	Best reach: Youtube 2,411 avg views; best engagement: Instagram 1,636 avg likes

Top Brand Affinities

Banco Bradesco

Score: 17.81

Itaipava

Score: 16.55

Ambev

Score: 16.33

Lojas Renner

Score: 16.20

Citi

Score: 15.98

Cacau Show

Score: 15.61

Riachuelo

Score: 12.42

Hering

Score: 10.61

AstraZeneca

Score: 9.37

Sarar

Score: 8.73

Boticario

Score: 8.07

Havaianas

Score: 6.84

Brand	Category	Score
Banco Bradesco		17.81
Itaipava		16.55
Ambev		16.33
Lojas Renner		16.20
Citi		15.98
Cacau Show		15.61
Riachuelo		12.42
Hering		10.61
AstraZeneca		9.37
Sarar		8.73
Boticario		8.07
Havaianas		6.84
Rapha		6.53
Heineken		5.72
Amstel		5.66
Eudora		5.52
Catupiry		5.38
Pfizer		5.37
Lollapalooza		5.25
Arezzo		4.33
Moda Praia		4.31
MTV		3.70
Avon		3.61
NBC		3.44
Nivea		3.33
Tinder		2.76
Budweiser		2.72
Mary Kay		2.54
Renault		2.51
Spotify Music		2.06
Carrefour		1.96
Pixar		1.91
Jack Daniels		1.60
KitKat		1.43
Netflix		1.30
Ray-Ban		1.29
Pandora		1.26
Ferrero		1.26
Nutella		1.26
DC Entertainment		1.26
Chevrolet		1.25
Guess		1.16
Coca-Cola		1.15
UFC		1.14
Pepsi		1.08
Airbnb		1.00
Harley-Davidson		0.98
SheInside		0.95
Guinness		0.94
FIFA		0.91