Paula Fernandes Brand Affinity ranks highest Ambev at 32.86% . Very Strong. Score DMDB 59.82% | Fanbase 57.45%

Paula Fernandes — pop artist from BR.

Paula Fernandes, a singer, songwriter, and instrumentalist, was born in Sete Lagoas, Minas Gerais. She began singing at the age of eight and has since…

Paula Fernandes

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bd2-b66a-c79e-a7b3-a0369fe50396

Find Artist

Genres

popsertanejo poppoplatinsertanejosertanejo universitario

Influential: 59.82% Fanbase: 57.45% Trending: 61.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ambev • 32.86% • Very Strong

As of 2025-09-09

10,697,893

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.82% | Fanbase 57.45% | Trending 61.00% | CAREER STAGE: MAINSTREAM

Biography

Paula Fernandes, a singer, songwriter, and instrumentalist, was born in Sete Lagoas, Minas Gerais. She began singing at the age of eight and has since performed in rodeo circuits. Known for her contributions to the sertanejo genre, she has sold over 5.6 million copies of CDs and DVDs and collaborated with international artists such as Plácido Domingo, Juanes, and Taylor Swift.

Throughout her career, Paula Fernandes has toured Europe, the USA, and Africa, receiving awards such as the Multishow, Latin Grammy, and Troféu Imprensa. She has also had over 15 songs featured in soap opera and film soundtracks.

Report Date: 2025-09-09

Paula Fernandes connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, PORTUGAL, UNITED STATES. With a heavily female (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 378,268 avg views per post; Instagram adds dependable engagement depth. Overlap with Ambev, Itambé, Lojas Renner highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Paula Fernandes moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paula Fernandes score 0.38% — Low bucket.

Brand: AmbevBrand: ItambéBrand: Lojas Renner

Followers:10,697,893

Engagements:40,393

Rate:0.4%

Posts:4,555

Avg Likes:39,071

Avg Comments:1,919

Avg Views:378,268

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,697,893 · Engagements 40,393 · Rate 0.4% Posts 4,555 · Views 378,268 · Avg Likes 39,071 · Avg Comments 1,919 · Avg Views 378,268	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 32% 35-44: 15% 45-64: 11%	Largest: 18-24 (37%); next: 25-34 (32%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	BRAZIL (84%) PORTUGAL (6%) UNITED STATES (2%) INDONESIA (1%) FRANCE (1%)	Top regions: BRAZIL (84%), PORTUGAL (6%), UNITED STATES (2%)
Platform Engagement	Instagram: 30,428 avg likes/post · Youtube: 378,268 avg views/post	Best reach: Youtube 378,268 avg views; best engagement: Instagram 30,428 avg likes

Top Brand Affinities

Ambev

Score: 32.86

Itambé

Score: 30.56

Lojas Renner

Score: 28.25

Jequiti

Score: 20.93

Cacau Show

Score: 16.20

Xerox

Score: 11.44

Riachuelo

Score: 11.09

Eudora

Score: 10.94

Hering

Score: 10.67

Boticario

Score: 9.14

Itaipava

Score: 7.55

Banco Bradesco

Score: 7.20

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Top Brand Affinities

Brand	Category	Score
Ambev		32.86
Itambé		30.56
Lojas Renner		28.25
Jequiti		20.93
Cacau Show		16.20
Xerox		11.44
Riachuelo		11.09
Eudora		10.94
Hering		10.67
Boticario		9.14
Itaipava		7.55
Banco Bradesco		7.20
Moda Praia		5.78
Mary Kay		3.74
Pfizer		3.57
Budweiser		3.40
Avon		3.34
Carrefour		2.11
Lollapalooza		2.11
Fiat		2.07
Heineken		1.69
UFC		1.55
musical.ly		1.48
Ray-Ban		1.40
Renault		1.33
Nutella		1.21
Microsoft		1.17
FIFA		1.16
Pandora		1.15
Xiaomi		0.93
Airbnb		0.90
SheInside		0.84
Spotify Music		0.77
Coca-Cola		0.76
Red Bull		0.76
Tommy Hilfiger		0.74
Sony		0.73
Puma		0.73
HBO		0.72
Chevrolet		0.71
DC Entertainment		0.70
Netflix		0.69
Marvel Entertainment		0.66
GoPro		0.65
Walt Disney		0.60
Porsche		0.59
Prada		0.58
MAC Cosmetics		0.57
McDonald's		0.57
Ferrari		0.56