Paul Woolford
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
87,843
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:38 UTC
Genres
Biography
Drawing inspiration from the raw energy of pirate radio, his extensive record collection, and his art school background, Woolford has established himself as a prominent figure in the music industry. With residencies at renowned venues like Space in Ibiza and Back To Basics in Leeds, Woolford's impact on the dance music scene is undeniable. His recent mix compilation, DJ Kicks 25 under his Special Request alias, was recommended by Resident Advisor, solidifying his reputation as a trailblazer in electronic music.
Paul Woolford speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, POLAND. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (144,209 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Ableton, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 87,843 · Engagements 2,306 · Rate 2.6% Posts 435 · Views 144,209 · Avg Likes 2,285 · Avg Comments 95 · Avg Views 144,209 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 37% 35-44: 16% 45-64: 4% |
Largest: 25-34 (40%); next: 18-24 (37%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (17%) POLAND (4%) GERMANY (3%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (17%), POLAND (4%) |
| Platform Engagement | Instagram: 1,569 avg likes/post · Youtube: 144,209 avg views/post | Best reach: Youtube 144,209 avg views; best engagement: Instagram 1,569 avg likes |
Top Brand Affinities
Mixcloud
Ableton
MOOG
Pioneer
SoundCloud
Akai
Trancefamily
Sennheiser
Vauxhall
Amazon Music
Fred Perry
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 161.76 | |
| Ableton | 63.95 | |
| MOOG | 59.66 | |
| Pioneer | 56.03 | |
| SoundCloud | 29.33 | |
| Akai | 26.59 | |
| Trancefamily | 15.71 | |
| Sennheiser | 15.35 | |
| Vauxhall | 14.72 | |
| Amazon Music | 12.25 | |
| Fred Perry | 10.58 | |
| Tate Modern | 10.49 | |
| Tomorrowland | 9.67 | |
| Pro Tools | 9.16 | |
| Stüssy | 8.97 | |
| Acne Studios | 8.51 | |
| Carlsberg | 8.38 | |
| Beats Electronics | 7.95 | |
| Atmos | 7.55 | |
| Spotify Music | 7.49 | |
| Stone Island | 6.97 | |
| Selfridges | 6.54 | |
| Coachella | 6.00 | |
| Vivienne Westwood | 5.94 | |
| Guinness | 5.43 | |
| Tesco | 5.01 | |
| Garnier | 4.91 | |
| BBC | 4.33 | |
| Smirnoff | 4.22 | |
| Carhartt | 4.00 | |
| Warner Bros | 3.37 | |
| Dr. Martens | 3.35 | |
| Lollapalooza | 3.28 | |
| Showtime | 3.08 | |
| Emporium | 2.85 | |
| ASICS | 2.70 | |
| Aperol | 2.69 | |
| ASOS | 2.69 | |
| Intel | 2.66 | |
| Reebok | 2.36 | |
| Kodak | 2.31 | |
| Red Bull | 2.27 | |
| Tinder | 2.26 | |
| New Balance | 2.24 | |
| The North Face | 2.24 | |
| Nokia | 2.23 | |
| Heineken | 2.19 | |
| Topshop | 2.18 | |
| Supreme | 2.16 | |
| Polaroid | 2.14 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















