Paul Woolford

Paul Woolford

Country: GB | Gender: male

Influence: 55.38% Fanbase: 33.17% Trending: 66.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 161.76% • Very Strong

As of 2025-09-09

87,843

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:38 UTC

Genres

electronictropical housepop dancedeep groove househousedanceuk danceuk house

Biography

Paul Woolford, a Grammy-nominated and platinum-selling record producer, has spent over two decades redefining dance music through his work in global DJ booths and recording studios. He has lent his production touch to a wide array of artists, including Christine & The Queens, Moby, Depeche Mode, and Disclosure, influencing a new generation of producers to embrace bold sounds. Woolford's music can be heard on the radio, in clubs, and on runways for designers like Fendi and Givenchy. He has recorded 7 Essential Mixes for BBC Radio 1, released 4 mix compilations, and maintains a rigorous global touring schedule.

Drawing inspiration from the raw energy of pirate radio, his extensive record collection, and his art school background, Woolford has established himself as a prominent figure in the music industry. With residencies at renowned venues like Space in Ibiza and Back To Basics in Leeds, Woolford's impact on the dance music scene is undeniable. His recent mix compilation, DJ Kicks 25 under his Special Request alias, was recommended by Resident Advisor, solidifying his reputation as a trailblazer in electronic music.

Paul Woolford Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Paul Woolford speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, POLAND. Composition is heavily male (74%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (144,209 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Ableton, MOOG, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Paul Woolford score 2.63%Strong bucket.
Brand: MixcloudBrand: AbletonBrand: MOOG
Followers:87,843
Engagements:2,306
Rate:2.6%
Posts:435
Views:144,209
Avg Likes:2,285
Avg Comments:95
Avg Views:144,209

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 87,843 · Engagements 2,306 · Rate 2.6%
Posts 435 · Views 144,209 · Avg Likes 2,285 · Avg Comments 95 · Avg Views 144,209
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 37%
35-44: 16%
45-64: 4%
Largest: 25-34 (40%); next: 18-24 (37%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED KINGDOM (29%)
UNITED STATES (17%)
POLAND (4%)
GERMANY (3%)
BRAZIL (3%)
Top regions: UNITED KINGDOM (29%), UNITED STATES (17%), POLAND (4%)
Platform Engagement Instagram: 1,569 avg likes/post · Youtube: 144,209 avg views/post Best reach: Youtube 144,209 avg views; best engagement: Instagram 1,569 avg likes

Top Brand Affinities

Mixcloud
Score: 161.76
Ableton
Score: 63.95
MOOG
Score: 59.66
Pioneer
Score: 56.03
SoundCloud
Score: 29.33
Akai
Score: 26.59
Trancefamily
Score: 15.71
Sennheiser
Score: 15.35
Vauxhall
Score: 14.72
Amazon Music
Score: 12.25
Fred Perry
Score: 10.58
Tate Modern
Score: 10.49
Brand Category Score
Mixcloud 161.76
Ableton 63.95
MOOG 59.66
Pioneer 56.03
SoundCloud 29.33
Akai 26.59
Trancefamily 15.71
Sennheiser 15.35
Vauxhall 14.72
Amazon Music 12.25
Fred Perry 10.58
Tate Modern 10.49
Tomorrowland 9.67
Pro Tools 9.16
Stüssy 8.97
Acne Studios 8.51
Carlsberg 8.38
Beats Electronics 7.95
Atmos 7.55
Spotify Music 7.49
Stone Island 6.97
Selfridges 6.54
Coachella 6.00
Vivienne Westwood 5.94
Guinness 5.43
Tesco 5.01
Garnier 4.91
BBC 4.33
Smirnoff 4.22
Carhartt 4.00
Warner Bros 3.37
Dr. Martens 3.35
Lollapalooza 3.28
Showtime 3.08
Emporium 2.85
ASICS 2.70
Aperol 2.69
ASOS 2.69
Intel 2.66
Reebok 2.36
Kodak 2.31
Red Bull 2.27
Tinder 2.26
New Balance 2.24
The North Face 2.24
Nokia 2.23
Heineken 2.19
Topshop 2.18
Supreme 2.16
Polaroid 2.14

Official Profiles

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Artist: Paul Woolford

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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