Paul Weller

Paul Weller — pop artist from GB.

Paul Weller's musical journey began as a punk rocker infatuated with the past, blending influences from the Beatles and the Kinks into his punk rock sound with…

Influence: 61.75% Fanbase: 49.71% Trending: 67.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 186.97% • Very Strong

As of 2025-09-09

96,585

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:26 UTC

Genres

popnew wave poprockrockpop rockalternativealternativeelectronicsolo waveeuropeanbritpop

Biography

Paul Weller's musical journey began as a punk rocker infatuated with the past, blending influences from the Beatles and the Kinks into his punk rock sound with the Jam. Transitioning to the Style Council in the '80s, he explored Motown and soul before embarking on a successful solo career that spanned genres from soul to electronic music. Weller's creative evolution continued with albums like Stanley Road and 22 Dreams, solidifying his status as a British music icon and influencing the Britpop movement.

Facing setbacks and reinventing his sound, Weller persevered to release a string of successful albums in the '90s and 2000s, including Wild Wood and Stanley Road, before embracing experimentation with releases like On Sunset and Fat Pop, Vol. 1. Alongside his solo work, he collaborated with other artists and delved into film scoring, showcasing his versatility and enduring influence in the music industry. Weller's latest projects, such as An Orchestrated Songbook, demonstrate his ongoing commitment to innovation and musical exploration.

Top Brand Affinities

Report Date: 2025-09-09

Paul Weller performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, UNITED STATES, GREECE. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 88,519 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ben Sherman, Fred Perry, Brooks Brothers, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Paul Weller is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Weller score 3.21% — Very Strong bucket.

Brand: Ben ShermanBrand: Fred PerryBrand: Brooks Brothers

Followers:96,585

Engagements:3,103

Rate:3.2%

Posts:2,891

Avg Likes:2,948

Avg Comments:172

Avg Views:89,605

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,585 · Engagements 3,103 · Rate 3.2% Posts 2,891 · Views 89,605 · Avg Likes 2,948 · Avg Comments 172 · Avg Views 89,605	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 25% 18-24: 23% 45-64: 17%	Largest: 25-34 (32%); next: 35-44 (25%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (32%) UNITED STATES (10%) GREECE (9%) SPAIN (6%) NIGERIA (4%)	Top regions: UNITED KINGDOM (32%), UNITED STATES (10%), GREECE (9%)
Platform Engagement	Instagram: 1,291 avg likes/post · Tiktok: 1,086 avg views/post · Youtube: 88,519 avg views/post	Best reach: Youtube 88,519 avg views; best engagement: Youtube 1,613 avg likes

Top Brand Affinities

Ben Sherman

Score: 186.97

Fred Perry

Score: 100.07

Brooks Brothers

Score: 29.69

Barbour

Score: 17.15

Mixcloud

Score: 16.47

Paul Smith

Score: 15.86

MOOG

Score: 15.77

Stone Island

Score: 15.60

Peroni

Score: 14.20

Waitrose

Score: 12.14

Clarks

Score: 11.65

Marks & Spencer

Score: 9.99

Brand	Category	Score
Ben Sherman		186.97
Fred Perry		100.07
Brooks Brothers		29.69
Barbour		17.15
Mixcloud		16.47
Paul Smith		15.86
MOOG		15.77
Stone Island		15.60
Peroni		14.20
Waitrose		12.14
Clarks		11.65
Marks & Spencer		9.99
Dr. Martens		9.35
Carlsberg		9.34
Tate Modern		9.19
Vauxhall		8.52
Guinness		8.41
Rapha		8.40
LG Group		7.63
Vivienne Westwood		6.79
Selfridges		6.58
Tesco		5.75
BBC		5.55
ALDI		5.11
Pilsner Urquell		4.24
MINI		4.16
Citroen		4.16
Spotify Music		4.04
eBay		3.99
Alfa Romeo		3.99
Harrods		3.60
Warner Bros		3.27
Leica		3.14
Snoopy And The Peanuts Gang		3.07
Martini		3.04
Columbia Pictures		3.02
Cadbury		2.96
Baileys		2.94
Jack Daniels		2.89
Omega		2.82
Levi's		2.78
Land Rover		2.73
MTV		2.72
NBC		2.66
Aston Martin		2.59
Philips		2.59
McLaren		2.46
Lego		2.44
UNIQLO		2.42
Fila		2.42