Paul Wall

Paul Wall — hip-hop & rap artist from US.

Houston rapper Paul Wall, deeply influenced by DJ Screw's signature style, rose to prominence in 2005 with his feature on Mike Jones' hit "Still Tippin'" and…

Influence: 66.88% Fanbase: 49.20% Trending: 75.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 30.57% • Very Strong

As of 2025-09-09

1,757,947

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:58 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphouston raphip-hop/rapchopped and screwedcrunkcontemporary hip hop

Biography

Houston rapper Paul Wall, deeply influenced by DJ Screw's signature style, rose to prominence in 2005 with his feature on Mike Jones' hit "Still Tippin'" and debut album The Peoples Champ. Wall's early career included mixtapes, DJ gigs, and collaborations with Chamillionaire. He continued to release albums, such as Controversy Sells and Get Money, Stay True, before switching to Asylum Records for Fast Life in 2009 and collaborating with Travis Barker on The Heart of a Champion in 2010. Wall's subsequent releases included The Po-Up Poet in 2014, Slab God in 2015, The Houston Oiler in 2016, and Bounce Backs Over Setbacks in 2018, showcasing his Southern rap style.

In addition to his music career, Paul Wall gained recognition for his diamond-encrusted grillz business, catering to artists like Lil Jon and T.I. Over the years, he maintained ties with labels like Paid in Full and Swishahouse, consistently delivering new music and collaborations with artists such as Snoop Dogg, Devin the Dude, and Curren$y. Wall's tenth studio album, Bounce Backs Over Setbacks, featured a lineup of notable Houston artists and solidified his status as a respected figure in the city's rap scene.

Top Brand Affinities

Report Date: 2025-09-09

Paul Wall resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, CANADA. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,896 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Houston Livestock Show and Rodeo, Live Nation, Spinrilla makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Wall score 0.19% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Live NationBrand: Spinrilla

Followers:1,757,947

Engagements:3,348

Rate:0.2%

Posts:821

Avg Likes:3,330

Avg Comments:161

Avg Views:4,896

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,757,947 · Engagements 3,348 · Rate 0.2% Posts 821 · Views 4,896 · Avg Likes 3,330 · Avg Comments 161 · Avg Views 4,896	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 31% 35-44: 15% 45-64: 3%	Largest: 25-34 (48%); next: 18-24 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (78%) BRAZIL (4%) CANADA (4%) MEXICO (2%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (78%), BRAZIL (4%), CANADA (4%)
Platform Engagement	Instagram: 3,085 avg likes/post · Youtube: 4,896 avg views/post	Best reach: Youtube 4,896 avg views; best engagement: Instagram 3,085 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 30.57

Live Nation

Score: 23.96

Spinrilla

Score: 22.01

Crown Royal

Score: 19.92

WNBA

Score: 19.84

Tagaz

Score: 19.00

New Era

Score: 13.61

Sneaker News

Score: 12.49

Pro Tools

Score: 10.92

Buick

Score: 10.76

Amazon Music

Score: 10.67

Barstool Sports

Score: 10.39

Brand	Category	Score
Houston Livestock Show and Rodeo		30.57
Live Nation		23.96
Spinrilla		22.01
Crown Royal		19.92
WNBA		19.84
Tagaz		19.00
New Era		13.61
Sneaker News		12.49
Pro Tools		10.92
Buick		10.76
Amazon Music		10.67
Barstool Sports		10.39
ESPN		10.19
Hennessy		10.18
Bud Light		10.01
Benihana		9.41
Foot Locker		8.21
Andis		7.82
SoundCloud		7.11
iHeartRadio Music Awards		6.84
Champion		6.79
Sole Collector		6.60
Cadillac		6.60
Kroger		6.46
NFL		6.35
Chick-fil-A		6.10
Sneakerhead		6.01
Infiniti		5.78
Beats Electronics		5.75
Kickstagram		5.57
Los Angeles Lakers		5.31
Power Rangers		5.05
MTV		4.97
Carhartt		4.87
Barber Shop Connect		4.80
CNN		4.76
NBA		4.67
Steve Madden		4.63
Margaritaville		4.60
Acura		4.59
Verizon		4.52
Gatorade		4.51
GMC		4.50
Comedy Central		4.49
Nice Kicks		4.45
Kodak		4.18
Coors		4.13
Budweiser		4.03
American Eagle		3.87
Mortal Kombat		3.81