Paul van Dyk
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,394,473
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:12 UTC
Genres
Biography
Hailing from a German town near Frankfurt, van Dyk was exposed to house music in the mid-'80s and began DJing in Berlin. By the '90s, he released albums like 45 RPM and Seven Ways, achieving chart success with singles like "For an Angel" and "Beautiful Place." Van Dyk's career continued to thrive with releases such as Out There and Back, Reflections, and In Between. He maintained momentum in the 2010s with albums like Evolution and Music Rescues Me, solidifying his status as a trance music legend.
Paul van Dyk indexes high with fans in the 25-34 range in INDIA, UNITED STATES, RUSSIA. The skew is heavily male (74%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 14,986 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Trancefamily, Pioneer, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Paul van Dyk when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,394,473 · Engagements 2,758 · Rate 0.1% Posts 8,911 · Views 21,165 · Avg Likes 2,616 · Avg Comments 114 · Avg Views 21,165 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 30% 35-44: 16% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (30%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
INDIA (11%) UNITED STATES (10%) RUSSIA (6%) GERMANY (6%) MEXICO (5%) |
Top regions: INDIA (11%), UNITED STATES (10%), RUSSIA (6%) |
| Platform Engagement | Instagram: 1,529 avg likes/post · Tiktok: 6,179 avg views/post · Youtube: 14,986 avg views/post | Best reach: Youtube 14,986 avg views; best engagement: Instagram 1,529 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Mixcloud
Tomorrowland
MOOG
Ableton
Sennheiser
Akai
Amazon Music
SoundCloud
Lufthansa
Jagermeister
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 254.08 | |
| Pioneer | 47.33 | |
| Mixcloud | 46.77 | |
| Tomorrowland | 25.98 | |
| MOOG | 22.16 | |
| Ableton | 20.28 | |
| Sennheiser | 13.55 | |
| Akai | 10.50 | |
| Amazon Music | 9.07 | |
| SoundCloud | 8.85 | |
| Lufthansa | 5.93 | |
| Jagermeister | 5.53 | |
| Beats Electronics | 5.17 | |
| Movistar | 3.84 | |
| Spotify Music | 3.42 | |
| Monster Beverage | 3.40 | |
| Heineken | 3.21 | |
| NHL | 3.05 | |
| Lollapalooza | 2.93 | |
| Boeing | 2.92 | |
| Coachella | 2.89 | |
| MTV | 2.54 | |
| Red Bull | 2.53 | |
| Jack Daniels | 2.50 | |
| Aston Martin | 2.45 | |
| McLaren | 2.14 | |
| Jaguar | 2.11 | |
| Huawei | 2.02 | |
| Cafecito | 2.01 | |
| Guess | 1.99 | |
| Under Armour | 1.96 | |
| AMC | 1.92 | |
| Maserati | 1.91 | |
| Bellagio | 1.90 | |
| Guinness | 1.89 | |
| Star Wars | 1.88 | |
| Nokia | 1.88 | |
| Lamborghini | 1.87 | |
| Paramount Pictures | 1.85 | |
| Skoda | 1.81 | |
| Mitsubishi | 1.81 | |
| Ferrari | 1.80 | |
| GoPro | 1.80 | |
| Warner Bros | 1.78 | |
| Fiat | 1.78 | |
| Audi | 1.75 | |
| ASICS | 1.74 | |
| Ubisoft | 1.74 | |
| Mercedes-Benz | 1.73 | |
| Coca-Cola | 1.73 |
Official Profiles
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LoginArtist: Paul van Dyk
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 08:00 UTC | Djakarta Warehouse Project Bali 2025 | GWK Cultural Park | Bali, Indonesia | — |
| 2025-12-14 03:00 UTC | Djakarta Warehouse Project Bali 2025 | GWK Cultural Park | kabupaten badung, Indonesia | — |
| 2026-01-23 08:00 UTC | Paul van Dyk | Kaufleuten Festsaal | Zürich, Switzerland | |
| 2026-01-24 07:00 UTC | Paul van Dyk | Kaufleuten | Zürich, Switzerland | |
| 2026-01-25 04:00 UTC | Paul van Dyk, Aly & Fila, Chris Bekker, David Forbes, The Yellow Heads | Uber Eats Music Hall | Berlin, Germany | |
| 2026-02-22 06:00 UTC | Paul van Dyk | HERE at Outernet | London, United Kingdom |
