Paul Thomas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
27,180
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:27 UTC
Genres
Biography
Paul Thomas stands out with 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, ARGENTINA. The profile is heavily male (76%), and content lands hardest on Instagram, where posts average 425 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Trancefamily, Mixcloud, Pioneer, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Paul Thomas a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,180 · Engagements 425 · Rate 1.6% Posts 1,200 · Views 0 · Avg Likes 425 · Avg Comments 20 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 28% 18-24: 15% 45-64: 9% |
Largest: 25-34 (47%); next: 35-44 (28%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (15%) UNITED KINGDOM (13%) ARGENTINA (8%) MEXICO (6%) INDIA (4%) |
Top regions: UNITED STATES (15%), UNITED KINGDOM (13%), ARGENTINA (8%) |
| Platform Engagement | Instagram: 425 avg likes/post | best engagement: Instagram 425 avg likes |
Top Brand Affinities
Trancefamily
Mixcloud
Pioneer
Ableton
MOOG
Tomorrowland
Live Nation
Sennheiser
SoundCloud
Akai
Amazon Music
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 515.06 | |
| Mixcloud | 147.01 | |
| Pioneer | 83.30 | |
| Ableton | 57.02 | |
| MOOG | 31.08 | |
| Tomorrowland | 28.50 | |
| Live Nation | 20.79 | |
| Sennheiser | 19.28 | |
| SoundCloud | 19.17 | |
| Akai | 17.36 | |
| Amazon Music | 12.22 | |
| Pro Tools | 11.38 | |
| Beats Electronics | 7.34 | |
| Spotify Music | 6.61 | |
| Absolut | 6.51 | |
| Lufthansa | 4.71 | |
| Bacardi | 4.00 | |
| Coachella | 3.77 | |
| Jack Daniels | 3.41 | |
| MTV | 3.21 | |
| Lollapalooza | 2.83 | |
| McLaren | 2.82 | |
| Monster Beverage | 2.76 | |
| musical.ly | 2.72 | |
| Heineken | 2.61 | |
| Matrix | 2.60 | |
| Budweiser | 2.58 | |
| Red Bull | 2.41 | |
| Emporium | 2.39 | |
| BBC | 2.30 | |
| Boeing | 2.20 | |
| Garnier | 2.13 | |
| Warner Bros | 2.01 | |
| Transformers | 1.94 | |
| Guinness | 1.88 | |
| Jaguar | 1.77 | |
| Pizza Lover | 1.74 | |
| Lush | 1.71 | |
| FIFA | 1.69 | |
| Tesla Motors | 1.66 | |
| Ferrari | 1.64 | |
| Aperol | 1.64 | |
| Maserati | 1.63 | |
| Pandora | 1.62 | |
| Ray-Ban | 1.62 | |
| Star Wars | 1.61 | |
| Land Rover | 1.57 | |
| HBO | 1.55 | |
| Sony | 1.50 | |
| Versace | 1.49 |
Official Profiles
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LoginArtist: Paul Thomas
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 20:00 UTC | Aly & Fila, Sean Tyas, Paul Thomas, Darren Porter, XiJaro & Pitch, Amos, Amos & Riot Night | HERE at Outernet | London, United Kingdom |
