Paul Russell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,000,209
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:34 UTC
Genres
Biography
Paul Russell is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, PHILIPPINES, INDONESIA. The audience is female-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (17,100 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Shea Moisture, Pro Tools, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,000,209 · Engagements 8,332 · Rate 0.8% Posts 337 · Views 31,197 · Avg Likes 8,114 · Avg Comments 146 · Avg Views 31,197 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 35% 35-44: 16% 45-64: 7% |
Largest: 25-34 (38%); next: 18-24 (35%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (42%) PHILIPPINES (10%) INDONESIA (6%) BRAZIL (5%) CANADA (5%) |
Top regions: UNITED STATES (42%), PHILIPPINES (10%), INDONESIA (6%) |
| Platform Engagement | Instagram: 6,401 avg likes/post · Tiktok: 17,100 avg views/post · Youtube: 14,097 avg views/post | Best reach: Tiktok 17,100 avg views; best engagement: Instagram 6,401 avg likes |
Top Brand Affinities
Shea Moisture
Pro Tools
Ableton
T.J. Maxx
Madewell
iHeartRadio Music Awards
J.Crew
Amazon Music
Barbie
SoundCloud
Macy's
Chick-fil-A
| Brand | Category | Score |
|---|---|---|
| Shea Moisture | 14.69 | |
| Pro Tools | 11.20 | |
| Ableton | 9.81 | |
| T.J. Maxx | 9.51 | |
| Madewell | 8.74 | |
| iHeartRadio Music Awards | 8.47 | |
| J.Crew | 8.41 | |
| Amazon Music | 8.34 | |
| Barbie | 8.25 | |
| SoundCloud | 8.07 | |
| Macy's | 7.98 | |
| Chick-fil-A | 7.93 | |
| Marshalls | 6.82 | |
| NORDSTROM | 6.63 | |
| Free People | 6.27 | |
| Spotify Music | 6.18 | |
| Kroger | 6.09 | |
| Beats Electronics | 6.06 | |
| ULTA Beauty | 5.99 | |
| Taco Bell | 5.84 | |
| Publix | 5.84 | |
| Hot Topic | 5.81 | |
| Champion | 5.68 | |
| Anthropologie | 5.54 | |
| The Home Depot | 4.92 | |
| Kate Spade | 4.91 | |
| NBC | 4.73 | |
| Steve Madden | 4.70 | |
| Abercrombie & Fitch | 4.38 | |
| Urban Outfitters | 4.34 | |
| Lululemon Athletica | 4.29 | |
| Coach | 4.18 | |
| Coachella | 3.93 | |
| Target | 3.91 | |
| Gillette | 3.86 | |
| Verizon | 3.81 | |
| American Eagle | 3.57 | |
| Gatorade | 3.52 | |
| Showtime | 3.35 | |
| OLD NAVY | 3.33 | |
| Chipotle Mexican Grill | 3.18 | |
| ESPN | 2.99 | |
| Sunnies Studios | 2.98 | |
| NFL | 2.97 | |
| FashionNova | 2.89 | |
| Forever 21 | 2.88 | |
| Sneakerhead | 2.88 | |
| Nickelodeon | 2.76 | |
| Benefit Cosmetics | 2.63 | |
| NBA | 2.60 |
Official Profiles
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LoginArtist: Paul Russell
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
