Paul Rodgers

Paul Rodgers — rock artist from GB.

Paul Rodgers, known for his powerful blues-rock vocals and skillful ballads, gained fame as the frontman of Free and later co-founded Bad Company in 1973. With…

Influence: 52.39% Fanbase: 24.27% Trending: 66.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 63.09% • Very Strong

As of 2025-09-09

72,669

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:34 UTC

Genres

rockrockblues rockhard rock

Biography

Paul Rodgers, known for his powerful blues-rock vocals and skillful ballads, gained fame as the frontman of Free and later co-founded Bad Company in 1973. With hits like "Can't Get Enough" and "Feel Like Makin' Love," Bad Company became a major act in classic rock. Rodgers also collaborated with musicians like Jimmy Page and Kenny Jones before briefly joining a reunited version of Queen. After a successful solo career hiatus, Rodgers returned with albums like Free Spirit (2018) and Midnight Rose (2023), showcasing his diverse rock influences over the years.

Growing up in England, Paul Rodgers honed his musical talents by playing in clubs and drawing inspiration from artists like Rod Stewart. His career took off with Free's hit "All Right Now" before forming Bad Company, which produced classic rock staples. Rodgers continued to release solo albums and collaborate with iconic musicians, including a stint with Queen. Despite health challenges, Rodgers persevered and made a strong comeback with albums like Free Spirit and Midnight Rose, reaffirming his enduring impact on rock music.

Top Brand Affinities

Report Date: 2025-09-09

Paul Rodgers connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 6,112 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, Live Nation, Sennheiser highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Paul Rodgers moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Rodgers score 1.95% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Sennheiser

Followers:72,669

Engagements:1,417

Rate:1.9%

Posts:709

Avg Likes:1,397

Avg Comments:60

Avg Views:6,112

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,669 · Engagements 1,417 · Rate 1.9% Posts 709 · Views 6,112 · Avg Likes 1,397 · Avg Comments 60 · Avg Views 6,112	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 45% 35-44: 24% 25-34: 21% 18-24: 9%	Largest: 45-64 (45%); next: 35-44 (24%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (10%) BRAZIL (8%) AUSTRALIA (4%) ITALY (4%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (10%), BRAZIL (8%)
Platform Engagement	Instagram: 1,087 avg likes/post · Youtube: 6,112 avg views/post	Best reach: Youtube 6,112 avg views; best engagement: Instagram 1,087 avg likes

Top Brand Affinities

Ampeg

Score: 63.09

Live Nation

Score: 30.82

Sennheiser

Score: 18.81

Akg

Score: 17.17

Amazon Music

Score: 17.13

Pro Tools

Score: 11.58

NBC

Score: 7.76

MTV

Score: 7.04

DeLorean Motor Company

Score: 6.82

iHeartRadio Music Awards

Score: 6.32

Bose

Score: 6.03

Paramount Pictures

Score: 5.86

Brand	Category	Score
Ampeg		63.09
Live Nation		30.82
Sennheiser		18.81
Akg		17.17
Amazon Music		17.13
Pro Tools		11.58
NBC		7.76
MTV		7.04
DeLorean Motor Company		6.82
iHeartRadio Music Awards		6.32
Bose		6.03
Paramount Pictures		5.86
Spotify Music		5.52
Columbia Pictures		5.30
Warner Bros		5.30
Guinness		5.10
Harley-Davidson		5.09
Margaritaville		4.52
Verizon		4.50
Coors		4.30
Cadillac		4.13
Tesla Motors		3.93
Jack Daniels		3.83
ESPN		3.66
Budweiser		3.53
Pfizer		3.47
NHL		3.26
BBC		3.16
NFL		3.07
Chrysler		2.93
Lollapalooza		2.90
Star Wars		2.74
AMC		2.63
Aston Martin		2.50
Jaguar		2.49
Yamaha		2.48
Dr. Martens		2.41
Busch		2.41
Pixar		2.41
WWE		2.23
Heineken		2.20
Philips		2.17
Transformers		2.09
Rolls-Royce		2.08
Boeing		2.07
Chevrolet		2.07
Amazon		2.03
Coachella		2.02
Snoopy And The Peanuts Gang		1.93
Walmart		1.87