Paul Partohap
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
437,744
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 09:45:16 UTC
Genres
Biography
Paul Partohap resonates with 18-24 & 25-34 audiences and sustains presence in INDONESIA, PHILIPPINES, THAILAND. The demographic is heavily female (57%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 45,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Yakult, Jafra, Petronas maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 437,744 · Engagements 9,388 · Rate 2.1% Posts 1,174 · Views 45,700 · Avg Likes 8,963 · Avg Comments 90 · Avg Views 45,700 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 23% 13-17: 11% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (23%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
INDONESIA (61%) PHILIPPINES (11%) THAILAND (10%) UNITED STATES (6%) MALAYSIA (3%) |
Top regions: INDONESIA (61%), PHILIPPINES (11%), THAILAND (10%) |
| Platform Engagement | Instagram: 6,020 avg likes/post · Tiktok: 45,700 avg views/post | Best reach: Tiktok 45,700 avg views; best engagement: Instagram 6,020 avg likes |
Top Brand Affinities
Yakult
Jafra
Petronas
UNIQLO
Fujifilm
Bajaj
Preloved
Pizza Hut
Olympus
Xiaomi
Snapseed
Kodak
| Brand | Category | Score |
|---|---|---|
| Yakult | 12.08 | |
| Jafra | 10.79 | |
| Petronas | 5.62 | |
| UNIQLO | 4.52 | |
| Fujifilm | 4.06 | |
| Bajaj | 3.98 | |
| Preloved | 3.70 | |
| Pizza Hut | 3.26 | |
| Olympus | 3.10 | |
| Xiaomi | 3.05 | |
| Snapseed | 2.69 | |
| Kodak | 2.39 | |
| Oriflame | 2.20 | |
| Nokia | 1.99 | |
| A Game of Tones | 1.79 | |
| New Balance | 1.70 | |
| Samsung Group | 1.50 | |
| Spotify Music | 1.48 | |
| Maybelline | 1.47 | |
| Adobe | 1.47 | |
| Microsoft | 1.28 | |
| Universal | 1.28 | |
| National Geographic | 1.27 | |
| Polaroid | 1.21 | |
| Los Angeles Lakers | 1.13 | |
| Nikon | 1.06 | |
| H&M | 1.05 | |
| 1.04 | ||
| Airbnb | 0.97 | |
| Tesla Motors | 0.92 | |
| Yamaha | 0.92 | |
| Converse | 0.89 | |
| Canon | 0.86 | |
| Sony | 0.82 | |
| Puma | 0.79 | |
| Netflix | 0.76 | |
| Levi's | 0.76 | |
| Lego | 0.76 | |
| musical.ly | 0.75 | |
| SoundCloud | 0.75 | |
| Travelgram | 0.68 | |
| Walt Disney | 0.66 | |
| Prada | 0.60 | |
| NBA | 0.60 | |
| Pokemon | 0.59 | |
| Marvel | 0.59 | |
| Starbucks | 0.59 | |
| Star Wars | 0.59 | |
| McDonald's | 0.58 | |
| Vans | 0.57 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
