Paul McCartney Brand Affinity ranks highest Movistar at 5.95% . Very Strong. Score DMDB 75.44% | Fanbase 72.27%

Paul McCartney — rock artist from GB.

Paul McCartney, a former member of The Beatles, embarked on a successful solo career in the 1970s and '80s, achieving nine number one singles and seven number…

Paul McCartney

Superstar

Country: GB | Gender: male | Artist ID: 11e81bba-722d-dfe8-8d3a-a0369fe50396

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Genres

rockrockart rockalbum rocksoft rockclassic rockmellow goldbeatlesquepop rockfolk & traditionalfolk rock

Influential: 75.44% Fanbase: 72.27% Trending: 77.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 5.95% • Very Strong

As of 2025-09-09

7,271,796

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.44% | Fanbase 72.27% | Trending 77.03% | CAREER STAGE: SUPERSTAR

Biography

Paul McCartney, a former member of The Beatles, embarked on a successful solo career in the 1970s and '80s, achieving nine number one singles and seven number one albums in the United States within the first 12 years of his solo endeavors. After leaving The Beatles in 1970, McCartney formed the band Wings with his wife Linda and guitarist Denny Laine, enjoying a decade of hit albums, singles, and tours. McCartney continued his solo career post-Wings, collaborating with artists like Michael Jackson and Kanye West, exploring various musical genres, and engaging in projects such as The Fireman and overseeing The Beatles' Anthology series.

McCartney's creative journey extended beyond music, with ventures into classical compositions, film directing, and ballet. Over the years, he released a diverse range of albums, from rock to standards, receiving critical acclaim and commercial success. McCartney's musical evolution continued with collaborations, extensive tours, and innovative projects, including his 2020 album McCartney III, recorded during the global lockdown, which secured his first number one album in the UK since the 1980s.

Report Date: 2025-09-09

Paul McCartney converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 208,500 avg views per post, with supportive conversation on Instagram. Shared audience with Movistar, Lollapalooza, Leica underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul McCartney score 1.59% — Moderate bucket.

Brand: MovistarBrand: LollapaloozaBrand: Leica

Followers:7,271,796

Engagements:115,940

Rate:1.6%

Posts:1,837

Avg Likes:113,660

Avg Comments:2,604

Avg Views:262,556

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,271,796 · Engagements 115,940 · Rate 1.6% Posts 1,837 · Views 262,556 · Avg Likes 113,660 · Avg Comments 2,604 · Avg Views 262,556	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 30% 45-64: 18% 35-44: 16%	Largest: 18-24 (32%); next: 25-34 (30%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (21%) BRAZIL (12%) MEXICO (6%) ARGENTINA (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (21%), BRAZIL (12%), MEXICO (6%)
Platform Engagement	Instagram: 100,232 avg likes/post · Tiktok: 208,500 avg views/post · Youtube: 54,056 avg views/post	Best reach: Tiktok 208,500 avg views; best engagement: Instagram 100,232 avg likes

Top Brand Affinities

Movistar

Score: 5.95

Lollapalooza

Score: 5.92

Leica

Score: 4.63

NBC

Score: 3.83

Columbia Pictures

Score: 3.61

Oculus

Score: 3.48

Spotify Music

Score: 3.35

Comedy Central

Score: 3.21

MTV

Score: 3.20

Paramount Pictures

Score: 3.16

Olympus

Score: 2.94

BBC

Score: 2.92

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Top Brand Affinities

Brand	Category	Score
Movistar		5.95
Lollapalooza		5.92
Leica		4.63
NBC		3.83
Columbia Pictures		3.61
Oculus		3.48
Spotify Music		3.35
Comedy Central		3.21
MTV		3.20
Paramount Pictures		3.16
Olympus		2.94
BBC		2.92
Kodak		2.81
Nickelodeon		2.79
NHL		2.75
Guinness		2.57
Star Wars		2.51
Snoopy And The Peanuts Gang		2.49
Warner Bros		2.32
Busch		2.20
Pixar		2.16
Budweiser		2.12
Dr. Martens		2.08
Cafecito		2.05
Boeing		1.96
AMC		1.92
Coachella		1.92
Polaroid		1.86
Nintendo		1.85
Universal		1.76
HBO		1.75
Pepsi		1.68
Showtime		1.67
Jack Daniels		1.67
Transformers		1.66
DC Entertainment		1.64
NFL		1.61
Converse		1.61
Marvel		1.61
Aperol		1.60
NBA		1.57
Heineken		1.50
The Olympic Games		1.49
Lego		1.47
Los Angeles Lakers		1.47
Target		1.46
Cadillac		1.46
SoundCloud		1.45
Chrysler		1.44
musical.ly		1.41