
Paul Kalkbrenner
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
846,600
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
While initially associated with the 'Berlin era' of techno and the Bpitch Control scene, Kalkbrenner's appeal has transcended boundaries, garnering a global following. With a discography that includes multiple albums such as 'Superimpose', 'Zeit', and 'Self', he has achieved commercial success, topping charts in various countries and selling over 1.5 million units. In addition to his album releases, Kalkbrenner has explored different formats, such as mixtape compilations and singles like 'No Goodbye', 'Speak Up', and 'Parachute'.
Paul Kalkbrenner speaks to 25-34 & 18-24 audiences with measurable traction in GERMANY, ITALY, FRANCE. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (125,200 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 846,600 · Engagements 11,869 · Rate 1.4% Posts 299 · Views 159,163 · Avg Likes 10,610 · Avg Comments 219 · Avg Views 159,163 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 15% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (36%) |
Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
Top Countries |
GERMANY (19%) ITALY (11%) FRANCE (8%) POLAND (6%) SPAIN (6%) |
Top regions: GERMANY (19%), ITALY (11%), FRANCE (8%) |
Platform Engagement | Tiktok: 125,200 avg views/post · Youtube: 33,963 avg views/post | Best reach: Tiktok 125,200 avg views; best engagement: Tiktok 9,324 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Paul Kalkbrenner
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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