Paul Johnson

Paul Johnson — electronic artist from US.

Chicago in the '90s was a hotbed for house music talent, producing iconic producers like Cajmere, Roy Davis Jr., and Paul Johnson. Johnson's "Get Get Down"…

Influence: 52.22% Fanbase: 24.98% Trending: 65.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 191.75% • Very Strong

As of 2025-09-08

42,188

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:02 UTC

Genres

electronicfilter housedeep housechicago houseclassic housedisco housevocal housetech houseelectronichouse

Biography

Chicago in the '90s was a hotbed for house music talent, producing iconic producers like Cajmere, Roy Davis Jr., and Paul Johnson. Johnson's "Get Get Down" stood out as a global crossover hit, enjoyed in clubs worldwide for years. Despite this breakout success, Johnson had already established himself with numerous house anthems and continued to produce quality music post-"Get Get Down."

A product of Chicago's '80s dance scene, Johnson was influenced by legends like Frankie Knuckles and Ron Hardy. He began his DJing career in 1985, eventually releasing tracks on notable house labels such as Dancemania and Relief. "Get Get Down" marked his pinnacle achievement, propelling him to global recognition. Johnson also founded Dust Traxx, collaborated with other artists, and released albums and mix compilations that solidified his reputation in the house music scene.

Top Brand Affinities

Report Date: 2025-09-08

Paul Johnson cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, FRANCE, BRAZIL. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 116 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Allen & Heath, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Johnson score 1.00% — Moderate bucket.

Brand: MixcloudBrand: Allen & HeathBrand: Pioneer

Followers:42,188

Engagements:423

Rate:1.0%

Posts:5,385

Avg Likes:423

Avg Comments:33

Avg Views:116

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,188 · Engagements 423 · Rate 1.0% Posts 5,385 · Views 116 · Avg Likes 423 · Avg Comments 33 · Avg Views 116	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 32% 35-44: 20% 13-17: 5%	Largest: 25-34 (38%); next: 18-24 (32%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (19%) FRANCE (9%) BRAZIL (7%) ITALY (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (19%), FRANCE (9%), BRAZIL (7%)
Platform Engagement	Instagram: 422 avg likes/post · Youtube: 116 avg views/post	Best reach: Youtube 116 avg views; best engagement: Instagram 422 avg likes

Top Brand Affinities

Mixcloud

Score: 191.75

Allen & Heath

Score: 175.29

Pioneer

Score: 104.51

MOOG

Score: 79.84

Akai

Score: 63.99

Ableton

Score: 63.73

SoundCloud

Score: 25.89

Sennheiser

Score: 22.90

Amazon Music

Score: 18.04

Trancefamily

Score: 13.44

Beats Electronics

Score: 11.73

Pro Tools

Score: 9.78

Brand	Category	Score
Mixcloud		191.75
Allen & Heath		175.29
Pioneer		104.51
MOOG		79.84
Akai		63.99
Ableton		63.73
SoundCloud		25.89
Sennheiser		22.90
Amazon Music		18.04
Trancefamily		13.44
Beats Electronics		11.73
Pro Tools		9.78
Tomorrowland		9.67
Lollapalooza		7.59
Spotify Music		7.42
Garnier		7.32
Stüssy		6.80
Kappa		6.57
Emporium		5.58
Hurley		4.93
Coachella		4.78
Arezzo		4.17
Carhartt		3.98
Summit Entertainment		3.37
Campari		3.32
Columbia Pictures		3.08
Red Bull		2.95
Warner Bros		2.90
Dr. Martens		2.55
Hennessy		2.49
MTV		2.47
Sneakerhead		2.37
Fila		2.30
Guinness		2.30
Kodak		2.29
Heineken		2.24
BBC		2.05
Aperol		2.03
NBA		1.93
Cadillac		1.85
Supreme		1.85
Paramount Pictures		1.84
Los Angeles Lakers		1.83
Showtime		1.82
Versace		1.79
The North Face		1.78
Tesla Motors		1.78
Fendi		1.76
NFL		1.72
Jack Daniels		1.70