Paul Carrack
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
94,884
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:39:27 UTC
Genres
Biography
Not just a solo artist, Carrack has also found success as a songwriter, with tracks like 'Love Will Keep Us Alive' covered by the Eagles and 'Battlefield' recorded by Diana Ross. With critical acclaim for his 17th solo album 'These Days,' featuring notable musicians like Steve Gadd and Robbie McIntosh, Carrack continues to prove his enduring talent and versatility in the music industry.
Paul Carrack reliably reaches 45-64 & 35-44 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (78%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (10,992 avg views per post); Youtube layers on depth and replies. The audience sits near Ampeg, ITV, Warner Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,884 · Engagements 562 · Rate 0.6% Posts 786 · Views 11,765 · Avg Likes 508 · Avg Comments 46 · Avg Views 11,765 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 51% 35-44: 24% 25-34: 17% 18-24: 6% |
Largest: 45-64 (51%); next: 35-44 (24%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (12%) UNITED KINGDOM (11%) SPAIN (5%) GERMANY (4%) |
Top regions: UNITED STATES (28%), BRAZIL (12%), UNITED KINGDOM (11%) |
| Platform Engagement | Instagram: 154 avg likes/post · Youtube: 10,992 avg views/post | Best reach: Youtube 10,992 avg views; best engagement: Youtube 324 avg likes |
Top Brand Affinities
Ampeg
ITV
Warner Music
MOOG
Akg
Sennheiser
Sainsbury's
Morrisons
Amazon Music
Marks & Spencer
Pro Tools
Mixcloud
| Brand | Category | Score |
|---|---|---|
| Ampeg | 32.67 | |
| ITV | 30.40 | |
| Warner Music | 23.53 | |
| MOOG | 22.44 | |
| Akg | 21.55 | |
| Sennheiser | 18.81 | |
| Sainsbury's | 16.70 | |
| Morrisons | 15.24 | |
| Amazon Music | 14.82 | |
| Marks & Spencer | 14.48 | |
| Pro Tools | 13.34 | |
| Mixcloud | 13.34 | |
| Costa Coffee | 8.58 | |
| Atmos | 8.57 | |
| BBC | 7.65 | |
| DeLorean Motor Company | 6.55 | |
| Bose | 6.54 | |
| ALDI | 6.09 | |
| Guinness | 6.04 | |
| Spotify Music | 5.45 | |
| Columbia Pictures | 5.32 | |
| Ableton | 5.31 | |
| NBC | 4.90 | |
| MTV | 4.76 | |
| Hilton | 3.91 | |
| Tesco | 3.83 | |
| Paramount Pictures | 3.65 | |
| Leica | 3.61 | |
| Aperol | 3.54 | |
| MINI | 3.50 | |
| Harrods | 3.44 | |
| Omega | 3.40 | |
| Emporium | 3.19 | |
| Philips | 3.08 | |
| Yamaha | 3.02 | |
| Cadbury | 2.99 | |
| Baileys | 2.97 | |
| Cadillac | 2.76 | |
| Jack Daniels | 2.42 | |
| Warner Bros | 2.34 | |
| Bentley | 2.33 | |
| Beats Electronics | 2.30 | |
| Amazon | 2.16 | |
| Pixar | 2.14 | |
| Tiffany | 2.14 | |
| Boeing | 2.10 | |
| Lollapalooza | 2.04 | |
| Citroen | 2.01 | |
| Sunnies Studios | 1.99 | |
| Fiat | 1.98 |
Official Profiles
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LoginArtist: Paul Carrack
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 04:00 UTC | Paul Carrack, The SWR Big Band | Tonhalle Düsseldorf | Düsseldorf, Germany | |
| 2026-04-16 02:30 UTC | Paul Carrack | The Glasshouse | Gateshead, United Kingdom | |
| 2026-04-17 02:30 UTC | Paul Carrack | Sheffield City Hall | Sheffield, United Kingdom |
