Paul Cardall

Paul Cardall — spirituals artist from US.

Huffington Post music critic Seth Adam Smith describes Paul Cardall's music as possessing an undeniable divine essence. Despite being born with a…

Influence: 55.14% Fanbase: 26.99% Trending: 69.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 16.59% • Very Strong

As of 2025-09-08

87,527

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:32 UTC

Genres

spiritualsldschristian musicinstrumentalnew agenew age piano

Biography

Huffington Post music critic Seth Adam Smith describes Paul Cardall's music as possessing an undeniable divine essence. Despite being born with a life-threatening heart defect, Cardall has risen to become a world-renowned pianist, endorsed by Steinway & Sons as one of the finest in his field. With multiple No. 1 Billboard chart debuts and collaborations with esteemed artists such as CeCe Winans and David Archuleta, Cardall's music spans genres from Classical to Christian, reaching millions of listeners globally. His remarkable journey, including a life-changing heart transplant, has been widely covered by media outlets like Forbes, American Songwriter, and Mix Magazine, showcasing how he uses music to heal spiritual, mental, and emotional wounds.

Paul Cardall's music, characterized by its instrumental beauty and heartfelt collaborations, has garnered him a Dove award and over 3 billion lifetime streams. His performances have graced stages worldwide, including a notable appearance at the White House. Cardall's ability to evoke profound emotions through his music has resonated with a diverse audience, with his work often categorized under Classical, Christian, and Holiday genres. Through his extraordinary talent and personal journey, Cardall has become a beacon of hope and healing, inspiring audiences and drawing praise from critics and fans alike.

Top Brand Affinities

Report Date: 2025-09-08

Paul Cardall has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, RUSSIA. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 1,196 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, Bonneville, Delta signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Cardall score 1.37% — Moderate bucket.

Brand: Amazon MusicBrand: BonnevilleBrand: Delta

Followers:87,527

Engagements:1,196

Rate:1.4%

Posts:139

Avg Likes:1,196

Avg Comments:19

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 87,527 · Engagements 1,196 · Rate 1.4% Posts 139 · Views 0 · Avg Likes 1,196 · Avg Comments 19 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 31% 35-44: 16% 45-64: 15%	Largest: 18-24 (33%); next: 25-34 (31%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (51%) BRAZIL (28%) RUSSIA (3%) TüRKIYE (2%) INDONESIA (1%)	Top regions: UNITED STATES (51%), BRAZIL (28%), RUSSIA (3%)
Platform Engagement	Instagram: 1,196 avg likes/post	best engagement: Instagram 1,196 avg likes

Top Brand Affinities

Amazon Music

Score: 16.59

Bonneville

Score: 14.45

Delta

Score: 10.50

Cafecito

Score: 10.36

Pro Tools

Score: 9.43

Chick-fil-A

Score: 7.73

Kickstarter

Score: 7.26

NBC

Score: 6.11

Kroger

Score: 6.03

iHeartRadio Music Awards

Score: 5.83

Costco

Score: 5.46

NORDSTROM

Score: 4.43

Brand	Category	Score
Amazon Music		16.59
Bonneville		14.45
Delta		10.50
Cafecito		10.36
Pro Tools		9.43
Chick-fil-A		7.73
Kickstarter		7.26
NBC		6.11
Kroger		6.03
iHeartRadio Music Awards		5.83
Costco		5.46
NORDSTROM		4.43
Gillette		4.21
Target		4.10
Walmart		4.00
Spotify Music		3.64
The Olympic Games		3.49
Paramount Pictures		2.89
Amazon		2.81
WWE		2.61
Pandora		2.55
Oakley		2.43
Showtime		2.26
Jaguar		2.07
Tiffany & Co		2.07
LEGOLAND		2.01
Star Wars		1.97
Chipotle Mexican Grill		1.94
Jack Daniels		1.85
Tesla Motors		1.83
Walt Disney		1.82
Airbnb		1.79
Pizza Lover		1.75
NFL		1.69
Etsy		1.68
Universal		1.67
Sprite		1.65
The North Face		1.64
Bellagio		1.62
Pixar		1.53
Los Angeles Lakers		1.50
Beats Electronics		1.50
Harley-Davidson		1.49
Paypal		1.48
CBS		1.45
NBA		1.44
Coca-Cola		1.44
Netflix		1.40
Activision Blizzard		1.39
Heineken		1.38