Paty Cantú Brand Affinity ranks highest Aeromexico at 36.68% . Very Strong. Score DMDB 62.64% | Fanbase 54.16%

Paty Cantú — pop artist from MX.

Paty Cantú, born Patricia Giovanna Cantú Velasco on November 25, 1983 in Guadalajara, Mexico, gained recognition as the lead singer of the Latin pop duo Lu in…

Paty Cantú

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc1-b9e5-6c8c-84e0-a0369fe50396

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Genres

poppoplatin poplatin viral poplatin arena popmexican popmainstream poplatinlatin

Influential: 62.64% Fanbase: 54.16% Trending: 66.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 36.68% • Very Strong

As of 2025-09-09

6,011,477

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.64% | Fanbase 54.16% | Trending 66.88% | CAREER STAGE: MAINSTREAM

Biography

Paty Cantú, born Patricia Giovanna Cantú Velasco on November 25, 1983 in Guadalajara, Mexico, gained recognition as the lead singer of the Latin pop duo Lu in 2004. Following the duo's success, Cantú transitioned to a solo career in 2008, releasing her debut album "Me Quedo Sola" in 2009, which reached number three on the Mexican charts.

Since then, Cantú has continued to release successful albums, including "Afortunadamente No Eres Tú" in 2010 and "Corazón Bipolar" in 2012. She has also collaborated with other artists, such as the Mexican heavy metal band Motel on the hit song "Dos Palabras." Cantú's work has garnered attention both nationally and internationally, with notable performances and features, including the 2014 FIFA World Cup song "The World Is Ours."

Report Date: 2025-09-09

Paty Cantú resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, PERU, ECUADOR. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (23,750 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Aeromexico, LATAM, Cafecito makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paty Cantú score 0.22% — Low bucket.

Brand: AeromexicoBrand: LATAMBrand: Cafecito

Followers:6,011,477

Engagements:13,322

Rate:0.2%

Posts:4,775

Avg Likes:12,990

Avg Comments:242

Avg Views:27,622

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,011,477 · Engagements 13,322 · Rate 0.2% Posts 4,775 · Views 27,622 · Avg Likes 12,990 · Avg Comments 242 · Avg Views 27,622	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	MEXICO (40%) PERU (14%) ECUADOR (9%) VENEZUELA (6%) UNITED STATES (5%)	Top regions: MEXICO (40%), PERU (14%), ECUADOR (9%)
Platform Engagement	Instagram: 9,647 avg likes/post · Tiktok: 23,750 avg views/post · Youtube: 3,872 avg views/post	Best reach: Tiktok 23,750 avg views; best engagement: Instagram 9,647 avg likes

Top Brand Affinities

Aeromexico

Score: 36.68

LATAM

Score: 9.38

Cafecito

Score: 8.84

Resident Evil

Score: 4.89

Movistar

Score: 4.08

Nickelodeon

Score: 3.87

Cartoon Network

Score: 3.56

Pokemon Go

Score: 3.48

MTV

Score: 3.34

Bacardi

Score: 3.10

Mitsubishi

Score: 2.81

Tomorrowland

Score: 2.75

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Top Brand Affinities

Brand	Category	Score
Aeromexico		36.68
LATAM		9.38
Cafecito		8.84
Resident Evil		4.89
Movistar		4.08
Nickelodeon		3.87
Cartoon Network		3.56
Pokemon Go		3.48
MTV		3.34
Bacardi		3.10
Mitsubishi		2.81
Tomorrowland		2.75
Hot Wheels		2.64
Pepsi		2.24
Snoopy And The Peanuts Gang		2.20
League of Legends		2.09
AMC		2.01
NFL		2.00
Coca-Cola		1.93
Jaguar		1.89
Heineken		1.83
FIFA		1.81
Transformers		1.75
Call of Duty		1.72
Warner Bros		1.71
Vogue		1.67
Marvel		1.65
Guess		1.64
Polaroid		1.63
Jack Daniels		1.62
Bellagio		1.62
Herbalife		1.49
Bershka		1.45
Spotify Music		1.44
SheInside		1.40
DC Entertainment		1.38
shein		1.34
NBA		1.33
Lamborghini		1.28
Walmart		1.25
Xbox		1.23
Ferrero		1.22
Ray-Ban		1.19
Huawei		1.19
Sony		1.16
Volkswagen		1.15
Vans		1.15
Nintendo		1.14
Pixar		1.14
Netflix		1.12