Paty Cantú
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,011,477
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:28 UTC
Genres
Biography
Since then, Cantú has continued to release successful albums, including "Afortunadamente No Eres Tú" in 2010 and "Corazón Bipolar" in 2012. She has also collaborated with other artists, such as the Mexican heavy metal band Motel on the hit song "Dos Palabras." Cantú's work has garnered attention both nationally and internationally, with notable performances and features, including the 2014 FIFA World Cup song "The World Is Ours."
Paty Cantú resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, PERU, ECUADOR. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (23,750 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Aeromexico, LATAM, Cafecito makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,011,477 · Engagements 13,322 · Rate 0.2% Posts 4,775 · Views 27,622 · Avg Likes 12,990 · Avg Comments 242 · Avg Views 27,622 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (28%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
MEXICO (40%) PERU (14%) ECUADOR (9%) VENEZUELA (6%) UNITED STATES (5%) |
Top regions: MEXICO (40%), PERU (14%), ECUADOR (9%) |
| Platform Engagement | Instagram: 9,647 avg likes/post · Tiktok: 23,750 avg views/post · Youtube: 3,872 avg views/post | Best reach: Tiktok 23,750 avg views; best engagement: Instagram 9,647 avg likes |
Top Brand Affinities
Aeromexico
LATAM
Cafecito
Resident Evil
Movistar
Nickelodeon
Cartoon Network
Pokemon Go
MTV
Bacardi
Mitsubishi
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Aeromexico | 36.68 | |
| LATAM | 9.38 | |
| Cafecito | 8.84 | |
| Resident Evil | 4.89 | |
| Movistar | 4.08 | |
| Nickelodeon | 3.87 | |
| Cartoon Network | 3.56 | |
| Pokemon Go | 3.48 | |
| MTV | 3.34 | |
| Bacardi | 3.10 | |
| Mitsubishi | 2.81 | |
| Tomorrowland | 2.75 | |
| Hot Wheels | 2.64 | |
| Pepsi | 2.24 | |
| Snoopy And The Peanuts Gang | 2.20 | |
| League of Legends | 2.09 | |
| AMC | 2.01 | |
| NFL | 2.00 | |
| Coca-Cola | 1.93 | |
| Jaguar | 1.89 | |
| Heineken | 1.83 | |
| FIFA | 1.81 | |
| Transformers | 1.75 | |
| Call of Duty | 1.72 | |
| Warner Bros | 1.71 | |
| Vogue | 1.67 | |
| Marvel | 1.65 | |
| Guess | 1.64 | |
| Polaroid | 1.63 | |
| Jack Daniels | 1.62 | |
| Bellagio | 1.62 | |
| Herbalife | 1.49 | |
| Bershka | 1.45 | |
| Spotify Music | 1.44 | |
| SheInside | 1.40 | |
| DC Entertainment | 1.38 | |
| shein | 1.34 | |
| NBA | 1.33 | |
| Lamborghini | 1.28 | |
| Walmart | 1.25 | |
| Xbox | 1.23 | |
| Ferrero | 1.22 | |
| Ray-Ban | 1.19 | |
| Huawei | 1.19 | |
| Sony | 1.16 | |
| Volkswagen | 1.15 | |
| Vans | 1.15 | |
| Nintendo | 1.14 | |
| Pixar | 1.14 | |
| Netflix | 1.12 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
