Patti Austin

Patti Austin — pop artist from US.

Patti Austin, a music professional since age five and mentored by Dinah Washington and Sammy Davis, Jr., achieved early success with singles like "Family Tree"…

Influence: 55.91% Fanbase: 30.36% Trending: 68.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 20.86% • Very Strong

As of 2025-09-10

36,099

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:30:05 UTC

Genres

popadult standardspopmainstream popr&b, funk & soulquiet stormcontemporary r&bsouljazz & standardsjazzsmooth jazzrocksoft rockyacht rock

Biography

Patti Austin, a music professional since age five and mentored by Dinah Washington and Sammy Davis, Jr., achieved early success with singles like "Family Tree" in 1969. She later collaborated with various artists, including Michael Jackson and George Benson, before finding pop success with hits like "Baby, Come to Me" in the early '80s. Austin continued to release music through the '90s and early 2000s, exploring jazz and paying tribute to Ella Fitzgerald.

In more recent years, Austin has balanced her jazz and pop sensibilities, collaborating with musicians like James Morrison on the 2017 release Ella & Louis. This album, recorded live in Melbourne, showcases Austin's versatile vocal talent and enduring appeal in the music industry. Throughout her career, Austin has demonstrated her ability to adapt and excel in various genres, solidifying her status as a respected and versatile artist.

Top Brand Affinities

Report Date: 2025-09-10

Patti Austin speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, PHILIPPINES, BRAZIL. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,524 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Mixcloud, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patti Austin score 1.00% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Amazon Music

Followers:36,099

Engagements:362

Rate:1.0%

Posts:210

Avg Likes:358

Avg Comments:20

Avg Views:3,524

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,099 · Engagements 362 · Rate 1.0% Posts 210 · Views 3,524 · Avg Likes 358 · Avg Comments 20 · Avg Views 3,524	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 28% 45-64: 20% 18-24: 15%	Largest: 25-34 (35%); next: 35-44 (28%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (29%) PHILIPPINES (18%) BRAZIL (5%) JAPAN (5%) INDONESIA (3%)	Top regions: UNITED STATES (29%), PHILIPPINES (18%), BRAZIL (5%)
Platform Engagement	Instagram: 326 avg likes/post · Youtube: 3,524 avg views/post	Best reach: Youtube 3,524 avg views; best engagement: Instagram 326 avg likes

Top Brand Affinities

MOOG

Score: 20.86

Mixcloud

Score: 20.03

Amazon Music

Score: 19.77

Akg

Score: 15.91

NBC

Score: 15.73

Pro Tools

Score: 13.73

Akai

Score: 12.49

HBO Max

Score: 11.59

iHeartRadio Music Awards

Score: 11.11

CNN

Score: 8.84

Sennheiser

Score: 8.39

Delta

Score: 8.26

Brand	Category	Score
MOOG		20.86
Mixcloud		20.03
Amazon Music		19.77
Akg		15.91
NBC		15.73
Pro Tools		13.73
Akai		12.49
HBO Max		11.59
iHeartRadio Music Awards		11.11
CNN		8.84
Sennheiser		8.39
Delta		8.26
J.Crew		7.84
FOX		7.65
Atmos		7.06
Publix		6.99
Barbie		6.55
Bethesda Softworks		6.49
Macy's		6.37
Ableton		6.35
T.J. Maxx		6.33
KARL LAGERFELD		6.19
NORDSTROM		5.99
Steve Madden		5.91
Jollibee		5.83
Paramount Pictures		5.70
Spotify Music		5.62
HomeGoods		5.41
Verizon		5.38
MTV		5.18
Columbia Pictures		5.00
The Home Depot		4.79
Four Seasons		4.71
Kroger		4.66
Dyson		4.61
Hennessy		4.54
Nixon		4.43
Chick-fil-A		4.41
ABC		4.26
ESPN		4.06
Kate Spade		3.94
Dolce & Gabbana		3.83
Oculus		3.82
Pfizer		3.80
Los Angeles Lakers		3.70
Pixar		3.64
ASOS		3.50
UberEATS		3.48
Uber		3.47
Nickelodeon		3.45