Patrice Roberts

Patrice Roberts — reggae artist from TT.

Patrice Roberts has established herself as a dominant force in the Caribbean music industry, becoming one of the most sought-after voices since her…

Influence: 54.28% Fanbase: 25.56% Trending: 68.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessey • 23.26% • Very Strong

As of 2025-09-09

1,012,172

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:41:20 UTC

Genres

reggaedancehallreggaelatinsoca

Biography

Patrice Roberts has established herself as a dominant force in the Caribbean music industry, becoming one of the most sought-after voices since her breakthrough in 2005 with her captivating vocals. With a lifelong love for music and singing, Patrice began pursuing her passion at the young age of seven, leading to a successful career filled with consistent hits spanning her extensive catalog.

Top Brand Affinities

Report Date: 2025-09-09

Patrice Roberts resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, TRINIDAD & TOBAGO. The demographic is heavily female (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 157,002 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Hennessey, Bim, Hennessy maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patrice Roberts score 1.05% — Moderate bucket.

Brand: HennesseyBrand: BimBrand: Hennessy

Followers:1,012,172

Engagements:10,674

Rate:1.1%

Posts:7,434

Avg Likes:10,452

Avg Comments:237

Avg Views:165,190

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,012,172 · Engagements 10,674 · Rate 1.1% Posts 7,434 · Views 165,190 · Avg Likes 10,452 · Avg Comments 237 · Avg Views 165,190	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 35% 35-44: 13% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (35%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (52%) CANADA (8%) TRINIDAD & TOBAGO (8%) GUYANA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (52%), CANADA (8%), TRINIDAD & TOBAGO (8%)
Platform Engagement	Instagram: 6,806 avg likes/post · Tiktok: 8,188 avg views/post · Youtube: 157,002 avg views/post	Best reach: Youtube 157,002 avg views; best engagement: Instagram 6,806 avg likes

Top Brand Affinities

Hennessey

Score: 23.26

Bim

Score: 20.23

Hennessy

Score: 17.66

Mixcloud

Score: 14.81

Steve Madden

Score: 11.48

boohoo

Score: 10.20

Johnnie Walker

Score: 8.15

Delta

Score: 8.11

Pioneer

Score: 7.73

Foot Locker

Score: 7.62

FashionNova

Score: 7.21

Coach

Score: 6.65

Brand	Category	Score
Hennessey		23.26
Bim		20.23
Hennessy		17.66
Mixcloud		14.81
Steve Madden		11.48
boohoo		10.20
Johnnie Walker		8.15
Delta		8.11
Pioneer		7.73
Foot Locker		7.62
FashionNova		7.21
Coach		6.65
ASOS		6.20
Comedy Central		5.84
MISSGUIDED		5.50
Fenty beauty		5.07
Campari		4.98
Accessorize		4.43
CNN		4.38
Hilton		4.30
OLD NAVY		4.20
Margaritaville		4.17
American Eagle		3.95
Verizon		3.86
Smirnoff		3.63
SoundCloud		3.58
NORDSTROM		3.32
Babybump		3.02
shein		2.99
Paramount Pictures		2.98
Coachella		2.88
Fendi		2.86
Sunnies Studios		2.84
Michael Kors		2.77
SheInside		2.76
Primark		2.65
Guess		2.63
MTV		2.57
Forever 21		2.51
Beats Electronics		2.48
FOREX		2.21
Baileys		2.21
Heineken		2.08
Chipotle Mexican Grill		2.08
Gymshark		2.06
NBA		1.98
Showtime		1.88
NYX Cosmetics		1.80
KFC		1.72
Vogue		1.71