Pastor Troy

Pastor Troy — hip-hop & rap artist from US.

Pastor Troy, known for his introspective and sincere approach to Dirty South rap, emerged as a standout in the early 2000s Southern rap scene. Raised in…

Influence: 54.56% Fanbase: 24.80% Trending: 69.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 73.51% • Very Strong

As of 2025-09-08

464,152

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:16 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptrapatl hip hopdirty south rapgangster raphouston raphip-hop/rapcrunkold school atlanta hip hopcontemporary hip hophip hop

Biography

Pastor Troy, known for his introspective and sincere approach to Dirty South rap, emerged as a standout in the early 2000s Southern rap scene. Raised in Atlanta, GA, by a father who was a former drill instructor turned pastor, Pastor Troy was influenced by both his family and street culture. Making his debut in 1999 with the underground album We Ready - I Declare War, Pastor Troy gained attention with the diss track "No Mo Play in G.A." before releasing subsequent albums and his major-label debut, Face Off, in 2001.

His second album for Universal, Universal Soldier (2002), featuring production from Timbaland and Lil Jon, marked Pastor Troy's peak success with charting singles and high Billboard rankings. Despite subsequent albums not matching this commercial success, Pastor Troy continued to release music independently at a rapid pace, showcasing his dedication to his craft and maintaining a loyal fan base.

Top Brand Affinities

Report Date: 2025-09-08

Pastor Troy cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 627 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, Akai, WNBA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pastor Troy score 0.10% — Low bucket.

Brand: SpinrillaBrand: AkaiBrand: WNBA

Followers:464,152

Engagements:486

Rate:0.1%

Posts:4,432

Avg Likes:478

Avg Comments:47

Avg Views:627

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 464,152 · Engagements 486 · Rate 0.1% Posts 4,432 · Views 627 · Avg Likes 478 · Avg Comments 47 · Avg Views 627	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 24% 35-44: 18% 13-17: 2%	Largest: 25-34 (54%); next: 18-24 (24%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (90%) BRAZIL (1%) CANADA (1%) GEORGIA (0%) RUSSIA (0%)	Top regions: UNITED STATES (90%), BRAZIL (1%), CANADA (1%)
Platform Engagement	Instagram: 478 avg likes/post · Youtube: 627 avg views/post	Best reach: Youtube 627 avg views; best engagement: Instagram 478 avg likes

Top Brand Affinities

Spinrilla

Score: 73.51

Akai

Score: 20.63

WNBA

Score: 18.26

Pro Tools

Score: 17.17

Hennessey

Score: 16.85

Amazon Music

Score: 15.61

Hennessy

Score: 14.10

Crown Royal

Score: 13.84

iHeartRadio Music Awards

Score: 13.27

Delta

Score: 13.19

ESPN

Score: 11.61

Benihana

Score: 9.90

Brand	Category	Score
Spinrilla		73.51
Akai		20.63
WNBA		18.26
Pro Tools		17.17
Hennessey		16.85
Amazon Music		15.61
Hennessy		14.10
Crown Royal		13.84
iHeartRadio Music Awards		13.27
Delta		13.19
ESPN		11.61
Benihana		9.90
Kroger		9.37
Maybach		9.01
Chick-fil-A		8.36
New Era		8.36
Philips		8.27
Publix		8.23
FOX		8.03
NFL		7.97
SoundCloud		7.90
MTV		7.61
CNN		7.32
Beats Electronics		6.78
Pioneer		6.59
Verizon		6.43
Kodak		6.22
NBA		5.94
Sneakerhead		5.51
Los Angeles Lakers		5.32
Macy's		5.23
FedEx		5.11
Margaritaville		5.08
Spotify Music		4.72
American Airlines		4.61
Walmart		4.60
Steve Madden		4.54
FashionNova		4.48
The Home Depot		4.44
CBS		4.41
Cadillac		4.10
CBS Television Studios		4.00
Fila		3.70
Timberland		3.66
NBC		3.60
Barber Shop Connect		3.56
GMC		3.52
Gatorade		3.37
Polo Ralph Lauren		3.18
Uber		3.00