Passi

Passi — hip-hop & rap artist from CG.

Passi, a prominent French rapper born Passi Balende in Brazzaville on December 21, 1972, rose to fame as part of groups like Ministère A.M.E.R. and Bisso Na…

Influence: 50.32% Fanbase: 26.37% Trending: 62.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 75.83% • Very Strong

As of 2025-09-09

255,262

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:42 UTC

Genres

hip-hop & raphip-hop/rapfrench hip hopold school rap francaiship hoptrap

Biography

Passi, a prominent French rapper born Passi Balende in Brazzaville on December 21, 1972, rose to fame as part of groups like Ministère A.M.E.R. and Bisso Na Bisso. His solo career has been marked by commercial success, with hit albums like Les Tentations and Genèse, featuring popular tracks such as "Je zappe et je mate" and "Le Monde est à moi". In 2004, Passi achieved his biggest hit with the duet "Face à la mer" with Calogero, and later released the albums Révolution and Évolution in 2007, followed by a comeback in 2013 with Ère Afrique featuring collaborations with African musicians.

Over the years, Passi's music has garnered widespread acclaim, earning him multiple gold discs and chart-topping success. His diverse discography showcases his versatility as an artist, with memorable songs that have resonated with audiences. With a career spanning decades, Passi continues to be a significant figure in the French rap scene, collaborating with both established and up-and-coming talents to create music that blends influences from his African roots with contemporary sounds.

Top Brand Affinities

Report Date: 2025-09-09

Passi indexes high with fans in the 25-34 range in FRANCE, CONGO - BRAZZAVILLE, CONGO - KINSHASA. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 45,426 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, Fnac, Monoprix, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Passi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Passi score 1.34% — Moderate bucket.

Brand: Accor HotelsBrand: FnacBrand: Monoprix

Followers:255,262

Engagements:3,422

Rate:1.3%

Posts:320

Avg Likes:3,257

Avg Comments:183

Avg Views:49,822

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 255,262 · Engagements 3,422 · Rate 1.3% Posts 320 · Views 49,822 · Avg Likes 3,257 · Avg Comments 183 · Avg Views 49,822	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 33% 35-44: 14% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (33%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (70%) CONGO - BRAZZAVILLE (9%) CONGO - KINSHASA (5%) BELGIUM (4%) CôTE D’IVOIRE (4%)	Top regions: FRANCE (70%), CONGO - BRAZZAVILLE (9%), CONGO - KINSHASA (5%)
Platform Engagement	Instagram: 1,981 avg likes/post · Tiktok: 4,396 avg views/post · Youtube: 45,426 avg views/post	Best reach: Youtube 45,426 avg views; best engagement: Instagram 1,981 avg likes

Top Brand Affinities

Accor Hotels

Score: 75.83

Fnac

Score: 46.29

Monoprix

Score: 39.83

beIN SPORTS

Score: 33.23

ORLY

Score: 27.65

Le coq sportif

Score: 26.77

Kiabi

Score: 23.75

Galeries Lafayette

Score: 19.07

Air France

Score: 17.73

Akai

Score: 13.62

ESPRIT

Score: 12.96

Mixcloud

Score: 12.10

Brand	Category	Score
Accor Hotels		75.83
Fnac		46.29
Monoprix		39.83
beIN SPORTS		33.23
ORLY		27.65
Le coq sportif		26.77
Kiabi		23.75
Galeries Lafayette		19.07
Air France		17.73
Akai		13.62
ESPRIT		12.96
Mixcloud		12.10
Perrier		11.27
KARL LAGERFELD		10.91
Jean Paul Gaultier		10.89
Auchan		10.86
Ricard		10.83
Lacoste		10.52
Zalando		10.48
PLAYMOBIL		9.11
New Era		9.09
Décathlon		8.76
JACQUEMUS		8.32
Longchamp		7.64
Pro Tools		7.49
Foot Locker		7.24
NBC		6.81
Christian Louboutin		6.26
Pioneer		6.10
Carrefour		6.10
Elle Magazine		5.89
NBA		5.70
Garnier		5.15
Ableton		5.11
Nice Kicks		4.98
Dsquared		4.80
Montblanc		4.73
BALMAIN		4.65
Rover		4.63
UEFA		4.63
KENZO		4.60
Beats Electronics		4.50
Kiko		4.38
Timberland		4.32
Kickstagram		4.25
Sega		4.14
Fila		4.13
Hugo Boss		3.98
Hublot		3.93
Los Angeles Lakers		3.69